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Work experience

Nov 2002Present

Multimedia Specialist

Michigan Education Association

The Michigan Education Association is a professional education organization representing over 157,000 teachers, school employees, faculty and staff with an operating budget of approximately $70 million.

  • Online social media and Internet application expert. Continuous advancement and expertise in communications technology, Internet marketing & new media to reach diverse target audiences.
  • Implement online communications presence and/or digital marketing enhancements per best practices. Launch and administer new media including Voices of Michigan Education blog, Facebook, Twitter, YouTube, Flickr, etc.
  • Develop and manage current MEA Web site, Web 2.0 and most Interactive PR efforts, monitoring site usage and stats for optimization (SEO); implement strategy to increase web, blog and social sites traffic.
  • Produce video and multimedia for web, TV and DVD; write and produce web documentaries, and public service announcements; develop production schedules; coordinate all aspects of pre- and post-production.
Sep 1999Nov 2002

Publications Specialist

Michigan Education Association

Design and manage MEA Voice publication; led efforts in redesigning the MEA Voice from a tabloid to a magazine format; won several NEA State Education Editors (SEE) Awards of Merit for Best Magazine, Special Publication and Visual Effects; played key role in hiring printer and establishing long-lasting relationship.

Jun 1998Sep 1999

Art Director/Production Manager

Number One Graphics

A graphic design and digital electronic pre-press firm that published the Lansing City Limits magazine with almost 7,000 subscribers and approximate revenues of $4 million. Direct production and design of Lansing City Limits magazine; establish and maintain client and vendor relationships; supervise and train production staff and interns.

Jun 1995Jun 1998

Creative Director/Owner

Penguin Graphics

Penguin Graphics was a freelance graphics business with a clientele base ranging from full-service printers, Stockbridge Public Schools to magazine publishers. Manage and market freelance design business; maintain vendor and client relations. Consult in all areas of design and pre-press knowledge. Develop logos, illustrations and print collateral.



Edwards Brothers, Inc.

A book and journal manufacturer with more than 750 employees and sales of nearly $80 million per year. Apply communication skills and knowledge of print manufacturing process to translate customer specifications into production instructions. Work on team improvement committees improving relationships between departments.


Nov 2007Present

Peak Potentials

Training courses in business, marketing and leadership


Multimedia design, 3D and 2D animation, film-making, video production

Sep 1985Apr 1995


Washtenaw Community College


New Media Expertise
Continual research and implementation of new media tools including, but not limited to: •Facebook      •Twitter      •YouTube      •Flickr      •Ning      •Groupsite      •LinkedIn    •Ryze    •Dipity    •Friendfeed  •Delicious      •Digg      •Squidoo      •Slideshare      •PMWiki      •Alltop      •Bitly    •TinyURL
Internet Application Development
Blogs using Wordpress and Blogger Pixelpost photo blog Wiki using PMWiki Zoomla Content Management System
Advanced Computer
Macintosh operating systems (old and new)…install software, set-up peripherals and system efficiently including, but not limited to: printer drivers, wacom tablet driver, anti-virus software, disk utility (computer maintenance), internet settings and network connectivity.
Communications & Interpersonal Relationships
Project Management
Professional software
Multimedia—expert Apple Final Cut Studio…video editing, motion graphics and DVD creation: Final Cut pro Motion Soundtrack Pro DVD Studio Pro Compressor Macromedia Director…2D design and multimedia presentation Flash Video Encoder Flip4Mac…platform conversion for audio/video Mac the Ripper…DVD decoder Adobe Premiere (Mac and PC)…video editing Peak DV…audio editing iDVD…DVD creation Lightwave…3D animation - modeler and 3D scene builder Bryce…3D environments Graphics—expert Adobe Creative Suite...layout, image editing, illustration, web site design, pdf Adobe InDesign PhotoShop Illustrator DreamWeaver Fireworks Adobe Acrobat Professional Quark Express…layout PageMaker…layout Freehand…illustration Corel Painter…painting, illustration Photo Elements…lesser image editing Go Live…web site design Captivate, Kompozer…web editing Fetch…ftp software Extensis Suitcase…font management Microsoft: PowerPoint…slideshow presentation Word…word processing Excel Working Knowledge— Flash…2D animation, rich content & application development Windows operating system VM Fusion


Margaret Trimer-Hartley

Terrie MacNicol worked for me as a graphic artist and multi-media specialist from 2000 to 2007, during my tenure as the Director of Communications at the Michigan Education Association (MEA).

During that time, Terrie reached farther and pushed the department further in its use of multi-media than any of her colleagues. She was a true standout in an environment that was often resistant to change and overwhelmed by member and leader demands.

Terrie embodied the value of lifelong learning and brought new skills, new ideas and a new vision to the department despite such challenges. She prevailed by being consistent, constant, professional and persuasive.

I credit Terrie with introducing digital video, animation, podcasting and other new media to MEA's communications toolkit and, thus, enabling the organization to reach out to younger members-the future-more effectively.

On the personal side, Terrie is hard-working, funny and brings a sense of calm to any project she work on. I always heard praise for her demeanor and her willingness to go above and beyond the boundaries of the job to satisfy the customer.  That is invaluable in a member-based organization such as MEA.

I give Terrie my highest recommendation. She would add value to any organization she works for, though I believe her talents would be best used in environment that is progressive, challenging and innovative.

I am happy to answer any questions about Terrie's performance under my supervision.  I can be reached at 313-269-5627 or [email protected].


Margaret Trimer-Hartley

Superintendent, UPSM

Gisgie Gendreau

MEA Web Presence


Wiki Development

Multimedia Production


Member, National Association of Professional Women

Member, NEA PR Council

Member, Freedom Investment Club

Volunteer, MoveOn Lansing Council

Professional Summary

Passionate communications professional with 20+ years experience in non-profit and for-profit organizations. Successful developer of online strategic member communications plans and nationally recognized social media strategies. Innovator in communications technologies. Effective communications leader who seeks positive resolution to problems through active listening and commitment to integrity.


2009 National Education Association (NEA) Public Relations Council• Electing Your Employer DVD2007 Michigan School Public Relations Association Awards (MSPRA) Distinguished Achievement Award• Closing the Achievement Gaps DVD• Educational Support Personnel: Life Stories DVD• BFCL Communications 101 CD2003 NEA State Education Editors (SEE) Awards of Merit• Special Publication, MEA Voice: 150 Years of Education Excellence• Visual Effects 4-Color, MEA Voice: 150 Years of Education Excellence• Best Magazine, MEA Voice2000 MSPRA Distinguished Achievement Award• Bi-monthly Advertorial/Opinion Editorial2000 NEA SEE Awards of Merit• Best Newspaper, MEA Voice• Visual Affects, An MEA Guide to Women’s History Month1999 NEA SEE Award of Merit• Best Newspaper, MEA Voice

Highlights of Professional Experience

Online Communications & Social Media Expert —

  • Develop MEAOnline brand strategy and tactics through use of new media technologies; expanded member and community engagement in legislative, educational and social issues.
  • Initiate, plan and execute member marketing campaign, utilizing e-newsletters, e-mail and social networks; doubled Facebook fan base in less than two months to over 2,187.
  • Execute successful communications advancement of MEA Web site with enhanced content organization, multimedia capabilities and social networking; 23% more members are aware of Web site.
  • Analyze and report Web, blog and social site usage stats for optimization (SEO); developed strategy utilizing best practices to increase Internet traffic and online placement; site usage up 25% from this time last year.

Strategic Communications Targeting Member, Legislative & Community Audiences —

  • Strategically plan, develop and implement MEA online messaging and advance member communications to encompass a variety of constituencies and interest groups through the use of multimedia, web documentaries, public service announcements and printed collateral.
  • Direct and promote programs that enhance public perception and awareness of educational matters with experience in handling sensitive issues concerning the political environment; brought attention to the high school dropout crisis in Michigan and current political action at the Capitol.

Project Management, Relationships & Budgeting —

  • Write and implement production plans and schedules to achieve the main goals and objectives of various projects; successfully produced award winning DVDs and magazine.
  • Develop production process and editorial schedule to motivate MEA Voice publication team; eliminated the need for overtime.
  • Establish and maintain key partner, vendor and client relationships; coordinated and directed vendors at large conferences, hearings and press conferences for multimedia presentations, filming, A/V and production.
  • Manage Creative Services department hardware, software and maintenance budget; reduced equipment purchasing budget by 15% and maintenance costs by 67%.