The Michigan Education Association is a professional education organization representing over 157,000 teachers, school employees, faculty and staff with an operating budget of approximately $70 million.
- Online social media and Internet application expert. Continuous advancement and expertise in communications technology, Internet marketing & new media to reach diverse target audiences.
- Implement online communications presence and/or digital marketing enhancements per best practices. Launch and administer new media including Voices of Michigan Education blog, Facebook, Twitter, YouTube, Flickr, etc.
- Develop and manage current MEA Web site, Web 2.0 and most Interactive PR efforts, monitoring site usage and stats for optimization (SEO); implement strategy to increase web, blog and social sites traffic.
- Produce video and multimedia for web, TV and DVD; write and produce web documentaries, and public service announcements; develop production schedules; coordinate all aspects of pre- and post-production.