Terrie Mac Nicol

Terrie Mac Nicol

Work experience

Work experience
Nov 2002 - Present

Multimedia Specialist

Michigan Education Association

The Michigan Education Association is a professional education organization representing over 157,000 teachers, school employees, faculty and staff with an operating budget of approximately $70 million.

  • Online social media and Internet application expert. Continuous advancement and expertise in communications technology, Internet marketing & new media to reach diverse target audiences.
  • Implement online communications presence and/or digital marketing enhancements per best practices. Launch and administer new media including Voices of Michigan Education blog, Facebook, Twitter, YouTube, Flickr, etc.
  • Develop and manage current MEA Web site, Web 2.0 and most Interactive PR efforts, monitoring site usage and stats for optimization (SEO); implement strategy to increase web, blog and social sites traffic.
  • Produce video and multimedia for web, TV and DVD; write and produce web documentaries, and public service announcements; develop production schedules; coordinate all aspects of pre- and post-production.
Sep 1999 - Nov 2002

Publications Specialist

Michigan Education Association

Design and manage MEA Voice publication; led efforts in redesigning the MEA Voice from a tabloid to a magazine format; won several NEA State Education Editors (SEE) Awards of Merit for Best Magazine, Special Publication and Visual Effects; played key role in hiring printer and establishing long-lasting relationship.

Jun 1998 - Sep 1999

Art Director/Production Manager

Number One Graphics

A graphic design and digital electronic pre-press firm that published the Lansing City Limits magazine with almost 7,000 subscribers and approximate revenues of $4 million. Direct production and design of Lansing City Limits magazine; establish and maintain client and vendor relationships; supervise and train production staff and interns.

Jun 1995 - Jun 1998

Creative Director/Owner

Penguin Graphics

Penguin Graphics was a freelance graphics business with a clientele base ranging from full-service printers, Stockbridge Public Schools to magazine publishers. Manage and market freelance design business; maintain vendor and client relations. Consult in all areas of design and pre-press knowledge. Develop logos, illustrations and print collateral.

1988 - 1993


Edwards Brothers, Inc.

A book and journal manufacturer with more than 750 employees and sales of nearly $80 million per year. Apply communication skills and knowledge of print manufacturing process to translate customer specifications into production instructions. Work on team improvement committees improving relationships between departments.


Nov 2007 - Present

Peak Potentials

Training courses in business, marketing and leadership

1998 - 2001

Multimedia design, 3D and 2D animation, film-making, video production

Sep 1985 - Apr 1995


Washtenaw Community College



New Media Expertise

Continual research and implementation of new media tools including, but not limited to: •Facebook      •Twitter      •YouTube      •Flickr      •Ning      •Groupsite      •LinkedIn    •Ryze    •Dipity    •Friendfeed  •Delicious      •Digg      •Squidoo      •Slideshare      •PMWiki      •Alltop      •Bitly    •TinyURL

Internet Application Development

Blogs using Wordpress and Blogger Pixelpost photo blog Wiki using PMWiki Zoomla Content Management System

Advanced Computer

Macintosh operating systems (old and new)…install software, set-up peripherals and system efficiently including, but not limited to: printer drivers, wacom tablet driver, anti-virus software, disk utility (computer maintenance), internet settings and network connectivity.

Communications & Interpersonal Relationships

Project Management

Professional software

Multimedia—expert Apple Final Cut Studio…video editing, motion graphics and DVD creation: Final Cut pro Motion Soundtrack Pro DVD Studio Pro Compressor Macromedia Director…2D design and multimedia presentation Flash Video Encoder Flip4Mac…platform conversion for audio/video Mac the Ripper…DVD decoder Adobe Premiere (Mac and PC)…video editing Peak DV…audio editing iDVD…DVD creation Lightwave…3D animation - modeler and 3D scene builder Bryce…3D environments Graphics—expert Adobe Creative Suite...layout, image editing, illustration, web site design, pdf Adobe InDesign PhotoShop Illustrator DreamWeaver Fireworks Adobe Acrobat Professional Quark Express…layout PageMaker…layout Freehand…illustration Corel Painter…painting, illustration Photo Elements…lesser image editing Go Live…web site design Captivate, Kompozer…web editing Fetch…ftp software Extensis Suitcase…font management Microsoft: PowerPoint…slideshow presentation Word…word processing Excel Working Knowledge— Flash…2D animation, rich content & application development Windows operating system VM Fusion