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Work experience

Product Engineer

(May/96 to Apr/99: in Brazil; May/99 to Jan/02: in the USA) 

Developed automotive braking systems:

  • Supported the product quoting process.
  • Directed designers regarding packaging studies and drawings.
  • Coordinated design verification tests and prototype builds with technicians.
  • Worked in cross-functional teams to assure designs can be manufactured and will meet quality and functional requirements.
  • Interfaced with suppliers, discussing technical requirements with them, and with customers, analyzing and solving field issues in Brazil, Argentina, and NAFTA.
  • Contributed to corporate cost reduction initiatives.
Oct 2009Present

Sales Account Manager

Takata

Responsible for South America sales to two of the largest global automakers.

  • Elaborated competitive and profitable commercial proposals that will result in significant business growth with one customer.
May 1996May 2009

Senior Marketing Specialist

Managed marketing and competitive intelligence, directly supporting decision-making process of senior executives and cross-functional teams.

  • Conceived divisional competitive intelligence function, then planned and executed successful 10-months trial for multi-functional North American competitive intelligence system; resulted in adoption of system as worldwide standard for the business unit.
  • Started supporting global roll-out of the tool in Germany; end user survey reports:
    • 36% of users saved between 1 and 4 hours per week on market information search and keeping up to date with developments;
    • 75% considered service essential to the organization;
    • 95% would recommend the service to a colleague.
  • Increased revenue 15% by supporting due diligence process to acquire competitor and subsequent activities to integrate company.
  • Prepared business field analyses to determine product line attractiveness, including a product that would increase revenue by $600 million per year.
  • Prepared business acquisition strategy by planning and conducting War Games, SWOT analyses, and Porter’s 5-forces.
  • Maintained competitive edge by
    • Preparing competitor profiles, including primary data;
    • Conducting market potential studies supported by segmentation analyses and feedback from “voice of the customer” meetings;
    • Coordinating strategic business plans and marketing plans preparation for the Americas; consolidated the global plans;
    • Moderating product naming discussions.
  • Prepared presentations at customer events and new technologies trade shows.
Aug 1994Mar 1995

Product Engineer

TECFER - Contract employee at Alstom

Alstom, formerly MAFERSA, is a leading manufacturer of rail vehicles. Dimensioned components in the Structural Analysis Department.

Jun 1992Apr 1994

Product Engineer

Aerovento Tecnologia do Ar Ltda.

Medium size industrial ventilation company. Implemented Finite Element Analysis software to optimize product design and manufacturing. Reduced raw material utilization 25% and manufacturing lead time 15%.

Education

19992003

MBA

Graduation thesis focused on Competitive Intelligence.

Summary

Competitive intelligence, innovation management, and marketing professional.MBA and engineering degrees supporting diversified achievements in business and technical fields.High level of adaptability developed during 10-years international assignment. Successful long-term automotive career with a major global company.

Professional Development

  • Speaker; Competitive Intelligence Event – Global Intelligence Alliance
  • “Competitive Intelligence Symposium” – Frost & Sullivan
  • “War Gaming”; “Value Chain Analysis” – Fuld & Co
  • “Strategy Development Workshop”; "Global Business Skills" – Bosch
  • “Competitive Intelligence Conference” – Competia