Work History

Work History

Product Engineer

http://www.bosch.com

(May/96 to Apr/99: in Brazil; May/99 to Jan/02: in the USA) 

Developed automotive braking systems:

  • Supported the product quoting process.
  • Directed designers regarding packaging studies and drawings.
  • Coordinated design verification tests and prototype builds with technicians.
  • Worked in cross-functional teams to assure designs can be manufactured and will meet quality and functional requirements.
  • Interfaced with suppliers, discussing technical requirements with them, and with customers, analyzing and solving field issues in Brazil, Argentina, and NAFTA.
  • Contributed to corporate cost reduction initiatives.
Oct 2009 - Present

Sales Account Manager

Takata

Responsible for South America sales to two of the largest global automakers.

  • Elaborated competitive and profitable commercial proposals that will result in significant business growth with one customer.
May 1996 - May 2009

Senior Marketing Specialist

http://www.bosch.com

Managed marketing and competitive intelligence, directly supporting decision-making process of senior executives and cross-functional teams.

  • Conceived divisional competitive intelligence function, then planned and executed successful 10-months trial for multi-functional North American competitive intelligence system; resulted in adoption of system as worldwide standard for the business unit.
  • Started supporting global roll-out of the tool in Germany; end user survey reports:
    • 36% of users saved between 1 and 4 hours per week on market information search and keeping up to date with developments;
    • 75% considered service essential to the organization;
    • 95% would recommend the service to a colleague.
  • Increased revenue 15% by supporting due diligence process to acquire competitor and subsequent activities to integrate company.
  • Prepared business field analyses to determine product line attractiveness, including a product that would increase revenue by $600 million per year.
  • Prepared business acquisition strategy by planning and conducting War Games, SWOT analyses, and Porter’s 5-forces.
  • Maintained competitive edge by
    • Preparing competitor profiles, including primary data;
    • Conducting market potential studies supported by segmentation analyses and feedback from “voice of the customer” meetings;
    • Coordinating strategic business plans and marketing plans preparation for the Americas; consolidated the global plans;
    • Moderating product naming discussions.
  • Prepared presentations at customer events and new technologies trade shows.
Aug 1994 - Mar 1995

Product Engineer

TECFER - Contract employee at Alstom

Alstom, formerly MAFERSA, is a leading manufacturer of rail vehicles. Dimensioned components in the Structural Analysis Department.

Jun 1992 - Apr 1994

Product Engineer

Aerovento Tecnologia do Ar Ltda.

Medium size industrial ventilation company. Implemented Finite Element Analysis software to optimize product design and manufacturing. Reduced raw material utilization 25% and manufacturing lead time 15%.

Education

Education

Summary

Competitive intelligence, innovation management, and marketing professional.MBA and engineering degrees supporting diversified achievements in business and technical fields.High level of adaptability developed during 10-years international assignment. Successful long-term automotive career with a major global company.

Professional Development

  • Speaker; Competitive Intelligence Event – Global Intelligence Alliance
  • “Competitive Intelligence Symposium” – Frost & Sullivan
  • “War Gaming”; “Value Chain Analysis” – Fuld & Co
  • “Strategy Development Workshop”; "Global Business Skills" – Bosch
  • “Competitive Intelligence Conference” – Competia