Tracy La Forge

Work History

Work History
Oct 2006 - Present

Graphic Designer

Avalon Carpet Tile & Flooring

Responsible for design and production of advertising and marketing collateral in response to needs

and objectives of Executive Team and Product Managers. Materials included newspaper and magazine ads, product catalogs, direct mail pieces, newspaper inserts, billboards and store signage.Collaborated with Web Developer on re-design of company website thereby providing cost savings and

ensuring design met company branding requirements.Worked closely with Web Coordinator in creation of web promotion graphics that were consistent with

print and in-store advertising materials.

Mar 1999 - Oct 2006

Sr. Graphic Designer

Toll Brothers, Inc.

Web Department - 7/05 – 10/06Produced interactive floor plans in Flash for “Design Your Own Home™” featured oncompany website.Coordinated and managed freelance staff in collection and input of images and community-specific information for major Sales Center Kiosk project. Project required working closely withother company departments to ensure project met strict rollout deadline.Designed web graphics, advertising banners, bridge pages, and contact forms for company website and community websites.Art Department - 03/99 – 06/05Developed visual solutions for corporate and community-related advertising and marketing collateral with Marketing Coordinators and Project Managers. Provided alternative production and design options to meet project budget while maintaining strict schedule requirements. Collateral included: logo design, direct mail pieces, billboards, duratrans, trade show displays, site plans, site maps, event invitations, sales center displays, tri-folds, community brochures and golf community newsletters.High volume of newspaper advertising design required close work with Advertising Coordinators to ensure  specific publication requirements were met along with meeting print deadlines.Negotiated competitive price quotes for projects with vendors and followed project through all stages of production (prepress, proof review, press checks, final printing and delivery) to guarantee success of final product.

Education

Education

BA

Summary

Graphic Designer with strong visual communication skills with extensive experience in design and production of a variety of advertising and marketing collateral.

Interest

Art, drawing, painting, reading