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Kapil Takkalapally

HR Leader - Compensation & Benefits, Employer Branding

Summary

Specialties: Digital Marketing, Employer Branding, PR, Strategic HR Initiatives, In-depth understanding of Consumer's online behaviour, E-commerce, Online Marketing, Mobile applications, Product Marketing and Account Management

Experience in conceptualizing, planning and implementing scalable marketing campaigns across multiple media and platforms for user activation, usage and revenue.

Work History

Sep 2011Present

Lead - External Communications & Strategic HR Programs

ADP Private Limited

Responsible for

  • Brand Management of ADP in India
  • PR
  • Campus Branding
  • Sponsorships
  • Awards
  • Strategic HR Programs
  • Global HR Communication Strategy & Design

Achievements

  • Increase in brand awareness from 20% to 50% between 2011 & 2014 across all media via focused and targeted campaigns (IMRB research findings)
  • Single member to manage the entire awards nomination process for ADP resulting in more than 20 awards including Top 50 Best Companies to Work For in India by Great Place to Work Institute
  • 25 times ROI on PR investments (references available on request)
  • Multiple campaigns (digital and offline) focused on building awareness on technology, culture, work life of ADP leading to better sourcing of talent
  • Youngest member to lead global HR communication strategy & design
Sep 2010Sep 2011

Marketing Manager

ICICI Bank Limited

Individually responsible for

  • New customer acquisition and retention for the Internet Banking channel
  • Marketing ICICI Bank Internet Banking's product portfolio to customers via online and offline media.
  • Marketing of various promotional offers from external e-commerce merchants/partners to ICICI Bank customers to increase their online spends across key categories
  • Driving marketing strategy, planning and execution of campaigns to support product teams to realize their revenues from end customers.

Achievements:

Key campaigns include

  • The festive shopping campaign (Dussehra, Diwali, Ramzan and Christmas) - leading to INR 20 crores revenue via e-commerce
  • Launch of 11@11 - technology services campaign indicating 11 new first-in-industry services
  • Year long focused incentive based activation campaign leading to 10,00,000 users activated on internet banking in one year.
  • Launch of a new shopping website "the shop" focussing on increasing online shopping spends by customers
Jun 2009Aug 2010

Assistant Manager

adComPlus Solutions Private Limited

A startup aimed at mCommerce

Responsible for

  • Marketing, Business development and Account management in different verticals including BFSI, Retail and Education
  • Building relationships with CMO’s, Account directors of Ad agencies, Brand Managers and Marketing executives to position adComPlus’s products and services in alignment with business strategy/needs.
  • Design Marketing promotions along with client’s marketing team on Mobile medium and execute the same.
  • Conceptualize and help in development of new products and services for adComPlus.

Achievements:

  • Location based m-coupon campaign leading to increased footfalls and revenue for a leading furniture brand
  • Developed a mobile based testing app for college students, education centers
Oct 2005Aug 2007

Software Engineer

Satyam Computer Services Limited
  • Supporting presales and consulting team with information, artifacts and proposal preparation about testing service offerings at QEdge (Testing unit at Satyam)
  • Work with Sales Personnel to provide product, business and technical knowledge in support of pre-sales activities
  • Coordinate requirements for proofs of concept with Service Offering teams
  • Facilitate timely identification and resolution of issues and provided Unit Business Leaders with the requisite information that helps them to steer their businesses towards achievement of business objectives

Education

Jul 2007Mar 2009

PGDBM

MDI Gurgaon

Majors in Marketing

Aug 2001May 2005

Bachelor of Technology

Sreenidhi Institute of Science & Technology

Specialisation in Mechanical Engineering

Jun 1999Apr 2001

X to XII

Ratna Junior College

Specialisation in Maths, Physics and Chemistry

Jun 1989Apr 1999

I to X

The Hyderabad Public School

Certifications

Jan 2015Jan 2018

Professional in HR

HR Certification Institute

The Professional in Human Resources (PHR®) certification demonstrates mastery of the technical and operational aspects of HR practices and U.S. laws and regulations. 

Publications

Interests

  • Long Distance Running (NYC Marathon, 5 Half Marathons completed with many more to come)
  • Writing
  • Trekking
  • Reading
  • Digital technologies
  • Electronic music