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Work experience


Interim Manager - Consultant (Owner)

TJ Leadership

TJ Leadership, Denmark

Interim Manger - Consultant (Owner)

•Interim management

•Strategy development and business planning

•Sales & marketing optimization

•Business mentoring & coaching – leadership & competence development

Key Projects

•Interim management – Business Manager (2008-2010 – app. 20 hrs./week)

LetzSushi ApS, Denmark

•P/L (end-to-end) responsibility

•80 employees

•Leading leaders (4 managers)

•Business processes & structures

•  Job descriptions & objectives for re-organization (2008-2009 – 2 projects of app. 50 hrs. each)

HP Scandinavia

•Concept for sport sponsorships & organizational development (2008-2010 – app. 15 hrs./week)

TimeOut ApS, Denmark

• incl. strategy; business plan; sales & marketing

•Intranet strategy & implementation plan (2008)

Wintra ApS & A.P. Moller–Maersk A/S (Maersk Line, Maersk Logistics & Damco)

•Mentor (2009 - present)

     DJØF (The Danish Association of Lawyers and Economists), Denmark


Director, Global Sourcing & Procurement

Vestas Wind Systems

Vestas Wind Systems A/S, Denmark (2009 revenue: 6,6bn €)

Director, Global Sourcing & Procurement – Vestas Nacelles Supply Chain Management

(Vestas Nacelles produce cover housings for wind turbines and is the largest of 4 production units in Vestas Wind Systems)

Reporting line to Vice President, Global Sourcing & Procurement – Vestas Nacelles A/S


•Lead Category Management System organization

•5 Global Category Managers (each responsible for global category teams)

•€ 1,1 billion forecasted spend in 2010

•Strategy development and implementation for the global categories

•KPI and targets for the category systems

•Regional alignment of sourcing strategies (Europe, Asia, India and US)

•Supply base performance (promote global integration & cooperation)


•3,5% KPI target of annual cost reduction on global sourcing activities achieved

•Payment terms adjustment reached for all top suppliers (increased payment days)

•Global category strategy and strategic planning framework defined and implemented 


Head of Strategy & Communication

A.P. Moller-Maersk

A.P. Moller – Maersk A/S, Denmark (2008 revenue: 311,8bn DKK)

Head of Strategy & Communication, Maersk Line Customer Service

(Customer Service handles the processes of customers' shipping needs – from booking of cargo to delivery at destination)

Reporting line to Group Vice President, Global Customer Service, Maersk Line


•HR process knowledge acquired – certified in Predictive Index personality assessment tool

•Establish and manage department for strategy & communication

•Strategy for Maersk Line Customer Service globally (6.000 employees)

•Service differentiation setup – implementation in regions & countries

•Communication plan for customer service globally


•Strategy plan defined – Supported by all regions (impact on 6.000 employees globally)

•Change management and process optimization initiatives successfully executed and lead

•Strategy group on communication & intranet strategy (sponsored by CEO) – Leading member

•Process Excellence (PEX) initiatives implemented and lead


Global Sales Director

TIA Technology

TIA Technology A/S, Denmark(2007 revenue: ~75M DKK)

Global Sales Director

(TIA Technology develop/market a complete software infrastructure for the insurance industry)

Reporting line to CEO, TIA Technology

Establish sales and marketing organization – define strategy & processes to support it


SMB Sales Manager - EMEA

Hewlett-Packard Europe, Middle East & Africa

Hewlett-Packard – Europe, Middle East & Africa (EMEA) (2006 revenue: 91,7bn$)

2004 - 2006

SMB Sales Manager EMEA, Consumable Products

Reporting line to Vice President & General Manager, HP Consumable Products EMEA


•Sales strategy towards Small- and Medium Businesses (SMB) in the EMEA region

•$ 4 billion+ in revenue

•7 business managers in key markets & regions – establish, hire, and coach team

•Business planning, management and tracking tools for the sales team

•Marketing and product category team coordination (EMEA & Worldwide)

•End user and channel partner relationship initiatives

•Key strategic EMEA reseller engagement to achieve strong focus on SMB initiatives

•CRM process and customer segmentation model integration


•Top performer (2 consecutive years) in HP Supplies Europe

•Established Senior Business Manager team successfully across the EMEA region

•Key objectives achieved (customer reach/retention & channel coverage) in less than 1½; year

•CRM process projects to integrate towards SMB customers built and executed

•Training and development program (incl. training curriculum) for sales force developed

•Executive level strategy & business presentations (external and internal)

•Acknowledged for excellent communication skills – clear, precise, direct, empathic & diplomatic

•Strong network across organizations and geographies (all functions and levels)

•International experience & inter-cultural appreciation (app. 100 travel days/year)

1999 - 2003

Nordic Commercial Sales & Marketing Manager

Reporting line to Sales Director, HP Supplies General Western Europe


•Commercial market in Denmark, Finland and Baltic states

•$ 100 million+ revenue – personal budget

•5 person team of account representatives in the Nordics and Baltic states

•Key Account Manager – top strategic dealers in Denmark, Finland and Baltic states

•Key Account Manager – top strategic Pan-Nordic dealers from August 2002

•B-t-B & retail marketing strategy in the Nordic sales channel

•Product Marketing Manager – Nordic and Baltic states (1999-2001)

•Top 10 corporate end customers in Denmark – Key account responsible (periodically)

•Corporate, SMB (B-t-B) and retail (B-t-C) markets


•Top performer (4 consecutive years) in HP Supplies Nordic

•Sales quota and personal objectives continuously overachieved

•15-25% growth year-on-year ($ 100 million+ revenue)

•Concept for Strategic Account Management developed (became EMEA standard)

•Marketing plans successfully developed/executed – international and local level


Product Manager – PCs & Notebooks

Reporting line to Marketing Manager – PCs & Notebooks, HP Danmark


Teacher in International Economics and Marketing

Aalborg Business School

Teacher in International Economics and Marketing

(Full-time job as substitute teacher during study)


Marketing Manager

Nilfisk of Australia Pty. Ltd.

(During traineeship with NILFISK in Sydney, Australia)

•Manage commercial and industrial marketing activities

•Marketing experience within planning, developing and executing PR, advertising and go-to-market


•Develop and implement the overall Australian marketing strategy and budget

•Develop a new distributor network in cooperation with the sales organization


Telemarketing Assistant

Sonofon I/S

(Part-time job during study – Sonofon was acquired by Telenor in 2003)

•Service and sales to private and commercial end users. Main focus on large corporate customers

•Book meetings for the company’s key account managers

•Occasional customer service

•Occasional outbound sales in the Danish retail channel



Executive Board Programme


Master of Science (M.Sc.)

Aalborg University

10,1 in average grade – 2nd highest in class (13-point scale = US Grade: A & ECTS Grade: B)

•Final thesis: “In-store marketing in Hewlett-Packard Supplies Nordic”

In-store & merchandising strategy for the Danish & Norwegian retail markets

11 in grade for final thesis (13-point scale = US Grade: A+ & ECTS Grade: A)



Royal Danish Army

General Certificate of Education A-Level

Randers Amtsgymnasium


 •  Executive position in an international corporation (Subsidiary MD or VP)

 •  MD in a mid-sized international company

 •  Director/VP Sales & Marketing

 •  Member of board

 •  Flexible to relocate


Leadership is an essential part of my career. I am passionate about developing individuals to achieve success – hence reach ambitious business goals. My leadership style is inclusive and empathic yet consequential.

Strategy and execution is my core strength – I deliver goal-oriented plans with dedicated  implementation.

Sales and marketing optimization is my specialty from several years in sales management.

Change management and business optimization has been crucial in my previous roles and I have an optimistic approach to utilize change as a key business driver.

Globalizationis an inevitable part of doing business and cultural diversity contribute to develop strong teams. My extensive international experience support development of new markets and business solutions.

Communication is essential in business and human interaction. I live by the saying “perception is reality”. I strive to be clear and precise in communicating – my personality is extrovert and open-minded.

Professional Competencies

•Strategy and execution

•General and change management

•Global experience

Personal Competencies




•  Extrovert & open-minded

•  Sales and marketing optimization

Professional Affiliations

2009 – 2011 Non-executive Director – BørneHjælpsDagen (The Children’s Aid Foundation), Denmark 2008 – 2009 Member of Advisory Board – BørneHjælpsDagen (The Children’s Aid Foundation), Denmark 2007 – 2009 Member of Advisory Board – TimeOut ApS, Denmark 2006 – 2009 Member of Advisory Board – Letz Holding ApS, Denmark 1996 – 1997 Deputy chairman – The Staff-Student Committee for Business Studies, Aalborg University, Denmark Honorable acknowledgements 2008 Leader of the Year 2008, Vestas & Universum ("Professional of the year award 2008"), Denmark


Languages Danish Mother tongue English Fluent – Professional knowledge of spoken, written and business Scandinavian Written and spoken German Intermediate – basic knowledge Courses 2011

Storewars – Retail & FMCG Business Simulation & Training, Storewars (Dubai – 40 hours)

7 Habits of Highly Effective People – Leadership Development, FranklinCovey (Denmark – 24 hours)

Board work & governance in NGOs, KromannReumert (Denmark – 5 hours)

2010 Personal Leadership, Acuity World (Denmark – 27 hours) The Challenging Dialogue, AS3 (Denmark – 5 hours) 2007 Process Excellence – Leader & Sponsor Workshop, PMI – Process Management International (Denmark – 50 hours) Fundamental Human Resources, Maersk Line Human Resource Development (Denmark – 30 hours) Leading Others, Leadership Training – TNM Coaching (Denmark – 60 hours) Predictive Index Management, PI Europe (Denmark – 30 hours) 2005 Coaching, Imparta – Capability Building (Germany – 10 hours) Leading People for Results, Leadership Training – Personnel Decisions International (PDI) (Spain – 40 hours) 2004 Managing Customer Relationships, Forum (United Kingdom – 15 hours) 2003 Consultative Selling & Negotiation Skills, Forum (United Kingdom – 15 hours) Partner Account Management (PAM1), VIA (United Kingdom – 24 hours) 2002 Sales Negotiations, Forum (United Kingdom – 15 hours) Consultative Skills: For Customer-Driven Sales Conversations, Forum (United Kingdom – 15 hours) 2000 Key Account Management (KAM) Training, ITC Scandinavia A/S (Denmark – 50 hours) 1999 Sales Training, ITC Scandinavia A/S (Denmark – 72 hours) 1994 Accounting, Aalborg Open University (Denmark – 72 hours)


Globalization and travelling broadens my horizon and inspires my personal development.

Sports (e.g. golf, skiing, and spinning) are fundamental elements to reload my batteries and stay fit.

Cultural events (e.g. theatre and concerts) are an important part of my social life.