Giovanni Zanasca


I'm a marketer from decades, (Commercial TV, Publisher, IT software), and I have had the opportunity to plan, work and manage a huge variety of projects. Primarily I have been focussed on marketing strategy, programme management, direct marketing, incentive and event management, PR and print/collateral production. I have extensive experience in managing people and have proven to be an effective leader with a focus on quality, motivation, coaching and guidance. I pride myself on excellent organisational, communication and negotiation skills.


Mkgt Manager at Trend Micro Italy

“Giovanni is an exceptional marketing executive. During the period I managed this unit Giovanni lead a total restructuring of our marketing efforts in Italy growing the business at the highest year over year rate in its history. His balance of marketing intuition and tactical business sense enabled him to lead his team in a cost effective results focused manner. I have made it a point to keep in touch with Giovanni and often seek his council on Marketing issues.” October 1, 2006

Tom Watson, Business Unit Manager Italy, Trend Micro managed Giovanni at Trend Micro Italy

“His acumen in Public Relations soon developed into handling the channel relations with strategic insight. In other words: identifying the opportunities for our marketing activities was fuelled and thoroughly planned with Giovanni who is a result driven, pragmatic and reliable colleague that I would enjoy working with again.” October 12, 2006

Claus Ronning, General Manager, Trend Micro managed Giovanni at Trend Micro Italy

Global Channel Mktg Director at Trend Micro Giovanni, always has the best ideas and is also capable of seeing them through to a conclusion. His ideas are based on facts known from studying the markets in which he works. Any marketing organization would benefit from having Giovanni work for them.” November 10, 2006

Ken Millard, Training Manager EMEA, Trend Micro worked with Giovanni at Trend Micro

“Highly energetic and committed professional. Helped ground our channel program design with a clear understanding of global internal and external expectations. Strongly recommended.” October 22, 2006

Chris Marshall, Account Director, bChannels was a consultant or contractor to Giovanni at Trend Micro

Work History

Work History
Apr 2007 - Present

Mktg Director


Leading Italian corporate reseller

-Mktg Strategy and planning

-Brand Positioning

-Definition of appropriate processes Sales and Mktg

-Reorg. CRM

-Vendor relation development

-Key customers relation development

-Demand generation

May 2006 - Feb 2007

Marketing Manager Emerging Countries

Trend Micro

Emerging Markets

East Europe– South East Med. -Middle east – South Africa

Direct reports from 3 branch offices Eastern Europe- Med.- MEA

Member of the EMEA SMB Mktg virtual team

Owner of Emea Channel profiling project

Responsibility for New business geo-opportunity identification and assessment:

  • Definition of market priorities and development strategies;
  • Quarterly planning and budget management;
  • Brand positioning, demand generation and channel implementation and training.

Achievements: Businessgrowth over 20% as average in the area

May 2005 - May 2006

Global Director Smb Channel Mktg

Trend Mic ro

Position:Director Channel Marketing SMB , Global

Shared reports: 4 regions, and Japan across the Globe

Responsibility for the strategy, planning, execution, measurement and followup in the following areas:

Channel marketing strategy and programmes

  • Landscape analysis, tendency, and framework to develop the TM Partners. Quarterly planning and budget management;
  • Providing delivery and measurement of Global activities to develop partner relationships and profiles, including promotional and product related programmes to the channel and through the channel
  • Planning, Management of marketing budget (annual base) to accomplish revenues target

Sales Training

  • Facilitation of global sales training initiatives for internal sales staff through instructor led and online courses across Global.


  • Definition and delivery SMB Global Partner Programme, successful implementation of best practices;
  • Design and implementation of channel Dashboard to track partner sales/activities/ROI;
  • Implementation of marketing activity planning/tracking structure for Distribution.
Nov 1999 - Apr 2005

Marketiing Manager

Trend Micro

Trend Micro Italy

Position:Marketing Manager/Marcom

June 2004- May 2005Emea Marketing team

Position :Member and owner consumers solution launch

Responsibility for development and management of the Italian marketing:

§Product and business development strategies, including marcom planning, budgeting and development for all TM business segments across 3 countries (Italy, Greece, Turkey);

§Functional management of marketing communications, business development and online teams;

§Develop demand generation plans for the brand directly and with each business partner in order to compliment TM corporate brand marketing strategy;

§Management on 2004, Pan Emea launch consumer solution PC cillin14 ;

§Creation promotional offers to sell TM's planned product mix in larger volumes and at better margins.

Measured achievements:

·2005 Revenue Growth on SMB market, 25% contribution on European Base

·Delivery Emea loyalty Program

·2004 5% as average on redemption for Direct Mail activities to end user on quarterly base campaign

·Successful Launch PC cillin 14

May 1988 - Nov 2000

Head of external relations department

Peruzzo Multimedia Company

Peruzzo Multimedia

(Peruzzo Multimedia, Peruzzo International, La Mia Casa, In Forma, Rete A – MTV, Panda Software)

Position:Head of external relations department

Responsibility for:

§Building relationships with Italian press at the highest possible level within marketing function;

§Communications and educations within several brands;

§Management of relationships with the survey societies;

§Company representatives, for ADS and Audipress;

  • Business plans for specific fields, to launch new areas of activity , in coherence with the priorities established by the President of the society and his directors.


  • Launch of Panda Software Italia;
  • Launch of Rete A- MTV;
  • Promotion activities for several Italian magazines and publications;
  • Repositioning of anchorman Emilio Fede.
May 1983 - May 1988

head of press office

Euro Tv

Euro-TV Nation Tv syndication

Position: Head of Press Office

Responsibility for:

§Development of relationships with the press in conjunction with the activity of some collaborators;

§Management of the creative and development sides of the advertising campaigns with the Young & Rubicam.


§Launch of first Italian commercial TV news;

§Launch of Telenovelas in Italy (Latin production).

Nov 1977 - May 1983

promotion, press



Completed my professional education in the communication area (print and TV media). Learnt a lot being involved in the birth and development of a new market (commercial television), from the locally based origins to the completion of the national network.

Collaboration for:

Burke Marketing Research

Monthly magazine Prima Comunicazione

Daily News L’Occhio

TV station, Milano TV

Local radio



Itis E.Conti



training courses

  Team Building 2001 Public speaking  2002 Senior Management  2006 Conflict Management 2006