Tish Craddock

Tish Craddock

Summary

Account Management / Direct Sales / Operations / Marketing 

Esteemed career with 20 years experience and a proven track record of success. History of recruitment and rapid advancement based on industry expertise and demonstrated leadership. Proven leader on key customer accounts with unique problem solving skills and the ability to excel in a team environment. Diverse background which encompasses the sales and marketing process from inception through close/distribution. Unique ability to transform departmental operations and obtain quantifiable results within a short time period.

  • Management and development of key customer accounts
  • History of growing customer base and increasing revenue
  • Consistently achieved sales by developing new business and strengthening client relationships
  • Creation and execution of successful direct marketing campaigns through mail, email and web.
  • Management of the creative process from concept through implementation.
  • Extensive knowledge and experience in print production processes and technologies.
  • Ability to track, interpret and analyze key metrics to predict successful outcomes for campaigns.

Work History

Work History
Sep 2011 - Present

Senior Account Manager

RR Donnelley

Account specific project management responsibilities for various retail accounts including Eddie Bauer, Target North America, Target Canada and Amazon. Scope of work includes creative and production on print and interactive projects.

Key Responsibilities:

  • Writing creative briefs that effectively communicate project goals, scope and resource usage.
  • Estimating project costs and managing adherence or adjustments throughout project.
  • Creating project timelines and managing key benchmarks through the project lifecycle.
  • Ensuring stakeholders receive daily communication on project progress.
  • Collaboration with creative and production teams to deliver world-class designs within pre-determined deliverable timelines.
Dec 2010 - Sep 2011

Promotional Signage Manager

The Home Depot

Management of quarterly promotional signage programs including internal team communications, external partner communications, production coordination, specification confirmation and process direction. Work encompasses the signage process from handoff of promotions from merchants and includes direct supervision of creative, production, versioning, printing, delivery and store level execution.

Key Responsibilities:

  • Partner with stakeholders to communicate appropriate offers and messaging.
  • Organize and participate in campaign kick-off meetings.
  • Collaborate with team members to determine key campaign elements.
  • Direct design agency team in the creation of artwork.
  • Manage the proofing process from initial design stage through printing.
  • Coordinate with vendors/partners in the procurement of print, versioning and distribution of store signage.
  • Adhere to project established budgetary guidelines.

Education

Education
Sep 1988 - May 1992

BA

University of Mobile