Director, Membership Strategy
Women's Basketball Coaches Association, Lilburn, Ga.
Manages a budget of $1.5 million in association revenue projects, including membership and event registration.
Manages of a three-person staff.
Increased membership by ten-percent and overhauled all membership marketing efforts, including:
New member communications;
Prospect lists and strategies for awareness and engagement; and
Dues renewal process (approx. 4000 members) that improves overall retention and stability.
Responsible for marketing the WBCA Convention, shattering the association's attendance record in 2017;
Directs the overall marketing strategy of the association, including:
Members communications (eblasts, newsletters, etc.);
Printed brochures and direct mail solicitations;
Online content marketing, including website, blog, landing pages, video library and online advertising;
Video production; and
Marketing analytics and website SEO.
Manages the registration for all association events and webinars.
Responsible for the association's database of over 70,000 contacts and 50 modules.
Created a new Coach to Coach Mentoring Program (over 400 participants) and Mentoring Madness event to build a stronger network within coaching.
Manages all member and prospect focused research, including member and event surveys.
Develops benefit programs like specialty educational offerings, an online portal for game scheduling and an online registry connecting collegiate and high school coaches.
Serves as the liaison to five committees, including Mentoring and Membership Working Group, Professional Development Working Group, NCAA Division III Conference Captains, Youth Basketball Working Group and Leadership Advisory Council.