Production Consultant, Corporate Advertising
Accountability: Deliver extensive multimedia production shoots for Emirates Airline products and services in alignment with corporate branding standards and within a defined schedule and budget for advertising and marketing implementation.
Responsibilities: Define scope for each project. Plan, organize, and manage production shoots for TV commercials, still photography, and online videos. Create master project plan and multi-task implementation of components: develop work structures; establish time-lines, shoot schedules, milestones, critical paths, and deliverables; lead cross-functional teams; and source international talent and photographers. Negotiate access to products (e.g. aircraft) and gain senior management approval across multiple departments (e.g. Engineering, Product Development, Marketing, etc.). Oversee budgets, manage costs, and negotiate fees. Supervise suppliers on production set. Work with agency to ensure product correctness on given storyboards.
- Saved more than 40% in production shoot costs by negotiating the grounding of select aircraft for 3-4 days to do shoots in Dubai instead of travelling an entire crew to shoot at Boeing facility in Seattle, WA.
- Reduced overall production costs 35% by eliminating middle men, managing previously outsourced items directly, and negotiating lower rates with agencies, photographers, and other third-party suppliers.
- Delivered the company's largest production shoot at Dubai Airport’s new Terminal 3. Negotiated with and obtained authorizations from key senior internal and external stakeholders (Dubai Civil Aviation, Head of Airport Police, Head of Terminal, Head of Engineering, etc.) to shoot inside this highly-secured area before opening its doors to the public. Managed nearly 300 people (photographers, production crew, talent, etc.) over 4 weeks of shooting, including 5 concurrent production sets across the entirety of Terminal 3. Project was successfully delivered within scope, on schedule, and within budget.