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Work experience

Jun 2009Present

Marketing Manager/Analyst

Vitasoy USA
  • Responsible for the development of Asian Channel marketing plans including the development of marketing strategy, consumer and trade promotions, merchandising, and pricing initiatives.
  • Collaborate with sales to identify and execute marketing programs to drive new product success and total brand growth
  • Develop and launch marketing support materials such as sell sheets, POSM
  • Manage agencies on the implementation of product promotional support, package design, media placement, and printing.
  • Drive new product development activities: concept, R&D, packaging, launch materials, and post launch analysis
  • Established social media presence for brand and manages all aspects of online program
  • Re-vamped brand website and launched micro-sites for sub-brands
  • Analyze data by creating Business Object Reports, Excel pivot tables, and relational databases.
  • Create ad hoc reports and perform analysis as requested by sales and marketing
  • Designed and created the first Asian Channel retail sales databases for Vitasoy USA
  • Improved internal marketing processes such as packaging information, order processing and shipping, and product launch.
Jul 2008Mar 2009

Business Analyst

Alliant Energy

  • Standardized the process of 3 systems, became central point of contact for vendor software issues to track issue progress.
  • Coordinated software releases and patches for customer service system, meter data management, and automatic meter infrastructure.
  • Prepared functional specification, develop process flows, SQL queries, and ad hoc Crystal Reports based on customer requests.
  • Conducted system testing and regression testing to ensure system integrity.
  • Acted as liaison between Customer Service department and IT.
  • Managed crises, solving emergency problems to ensure business continuity, serving as backup on controls when needed. 
Oct 2007Jul 2008

Advertising Business Manager & Analyst

Capital Newspaper

  • Managed prepress department and ensured all deadlines were met
  • Responsible for the managing and processing advertising sales commissions for the Sales Department
  • Created, modified and re-wrote Crystal Reports to simplify user navigation procedures which reduced duplication by 20%
  • Saved company $40K annually by automating manual process; persuasively presented benefits to Management
  • Project manager on implementation and operation of new advertising system.
  • Report and analyze financial information to advertising director and publisher.
  • Planned budgets and expenses for advertising and marketing departments.
  • Served as system analyst, superuser, and trainer for advertising database. 


Aug 2005Aug 2008


University of Wisconsin Madison
Aug 2001Dec 2003


University of Texas at Austin