- Responsible for the development of Asian Channel marketing plans including the development of marketing strategy, consumer and trade promotions, merchandising, and pricing initiatives.
- Collaborate with sales to identify and execute marketing programs to drive new product success and total brand growth
- Develop and launch marketing support materials such as sell sheets, POSM
- Manage agencies on the implementation of product promotional support, package design, media placement, and printing.
- Drive new product development activities: concept, R&D, packaging, launch materials, and post launch analysis
- Established social media presence for brand and manages all aspects of online program
- Re-vamped brand website and launched micro-sites for sub-brands
- Analyze data by creating Business Object Reports, Excel pivot tables, and relational databases.
- Create ad hoc reports and perform analysis as requested by sales and marketing
- Designed and created the first Asian Channel retail sales databases for Vitasoy USA
- Improved internal marketing processes such as packaging information, order processing and shipping, and product launch.