2009 - Present
Sales & Marketing Coordinator
§Monitor and edit corporate website marketing content.
§Editing and creation of marketing materials such as direct mail letters, e-mail blasts, ads placed in trade publications, and corporate website.
§Sales of business management software, daily cold calling to business owners and CEO’s to set appointments using CRM software.
§Manage social media presence on Facebook and Twitter to increase visibility and create online community.
Jan 2006 - Jan 2009
Technical Writer for Microsoft adCenter Engineering Excellence Team
§Developed and managed communications plan of program management communication channels.
§Managed and authored internal marketing communications, monthly team newsletter and product release mails.
§Designed and created new internal marketing portal web site for division that raised awareness of teams, products, process.
§Directed and produced training videos to recruit and support new hires.
§Authored help topics for Microsoft adCenter editors instructing how to approve or reject pay-per-click ads.
§Managed multiple internal team Sharepoint sites.
§Created and managed multiple wikis for teams to document processes and share information.
§Created monthly newsletter using content from multiple stakeholders for internal and external partners, executives and extended product team.
2004 - 2006
Technical Writer for Microsoft adCenter
§Managed team Sharepoint site that served as the internal face of adCenter Program Management team.
§Hired, trained, and project managed documentation team that created help for adCenter 1.0
§Lead weekly v-team meetings and communicate progress to Program Management, Localization, and Business identifying action items.
§Authored help topics on how to create pay-per-click advertising campaigns.
§Authored help topics on how to create online advertising reports.
§Planned and executed informal usability tests for online advertising campaign creation and reporting.
§Authored usability study reports and made recommendations to product design team.
2002 - 2004
Technical Writer, Microsoft iDSS (Integrated Decision Support Systems)
§Project managed creation of Flash training videos for MSN AdReports.
§Liaison between Microsoft Studios, vendor script writers, producers, and voice talent to create, update and maintain external video content.
§Developed posters and marketing booklets that evangelized and raised awareness of iDSS products and services within MSN.
§Authored MSN Ad Reports Training manual instructing advertisers to create effective reports and analyze ROI of their online advertising campaigns.
§Authored help and training content for internal web analytics software.
§ Authored help content for business intelligence applications to help assess the performance of click traffic, advertising, and various other web statistics including user profiling.
2001 - 2002
Technical Writer, MSN Platform UE Team
2000 - 2001
Team Trainer for Microsoft Developer Support Technical Router Call Center
1999 - 2000
Technical Router for Microsoft Developer Support Call Center
1998 - 1999
Customer Representative for Microsoft Product Support Call Center
Sep 2008 - Present
The Master of Communication in Digital Media gives professionals the necessary tools to understand and exploit the fast changing world of media technology and distribution.
The degree program focuses on:
- Social Media (community and distribution)
- Storytelling (effective content creation)
- The business of digital media in communication (revenue models, marketing and regulation)