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Tina Le'valley

Manic Morning Show Creator/Producer & HOST

Work experience

May 2015March 2021
Lynchburg Radio Group

Manic Morning Show Creator/Producer and Host

Air Personality/Announcer for Classic Rock Station. Show producer, music programming for drive time segments. On air interviews and hot topics and social media interaction with listeners. My brand was nurtured and grew along with the station. Community focused and music loving special segments. I will miss The Planet Radio; the station sold and format changed. I inquired about purchasing the station myself in July of 2020- my pockets weren't deep enough. Sadly, The show was cancelled-- so now, it's on to syndication for the refurbished Manic Moments Soundtrack!

Moreover, during this time I was busy cultivating a variety of professional endeavors:

     Created the 3rd ROCK Wide Web YouTube Channel. https://www.youtube.com/channel/UC0oMB2-ApnIKq7O4-Qkh6nQ

     Self-published a book of poetry, "Work In Progress"; and am working on my second literary work, "Silhouettes, Shadows & Shade" follow my progress: https://www.instagram.com/4u2musepoet/

Nov 2006May 2015
Lynchburg's News & Information Station

Radio Morning Show Host/News Announcer/Traffic Manager

  1. Local News content; on air hot topic conversation; and guest interviewing live and recorded.
  2. Voice track of afternoon hourly news segments; productions of weather and special segments.
  3. Research, interviewing, editing and producing of news and commercials.
  4. Liaison for local, state and federal officials.
  5. Updating website on headline news.
  • Manic Morning Show Creator/Producer/Host {Until September of 2010}
  1. Programming and producing of Morning drive segments for contemporary & classic rock format;
  2. Prep and conducted Interviews, news, weather, contests and  other announcements for hourly content.
  3. Fact finding, story research and call screening.
  4. Remote appearances.
  • Collaborated in marketing and promotional decisions for the station. 
  • Traffic Responsibilities ( for three sister stations):
  1. Maintaining and Input of sales orders.
  2. Scheduling of local and network spots. 
  3. Upkeep of affidavits and logs.
Jun 2004Oct 2006
AM 1000 WKDE

Announcer/Promotions/News

  1. Reported and produced bi-weekly Board of Supervisors Report.
  2. Maintained all Public Service Announcements and Obituaries.
  • Involved in all aspects of promotions both on air and for on location events:
  1. Responsibilities included creating and hosting The “Annual Sweethearts Game Show” and the weekly talk program “Profiles”.
  2. Represented the station on economic development, various not for profits and tourism boards as to recruit amusements and attractions to the County.
  • Hosted a Sunday Morning  Sunrise Program.
Apr 2002May 2004
Appomattox Chamber of Commerce

Executive Dir. Tourism

  • Was responsible for all aspects and practices of a chamber office.
  • Supported local merchants through various business oriented seminars, trainings, events, advertisements and fostering community relationships.
  • Actively developed and implemented short and long-range goals and strategies to promote the area as a tourist attraction and travel destination.
  • Designed and produced all marketing material, campaign designs, media advertisements and public service announcements.
  • Coordinated all chamber events including fundraisers, ribbon cuttings, parades, festivals, seminars and concerts.
  • Wrote, compiled and printed weekly correspondences, bi-monthly newsletter and quarterly mass/bulk mailing inserts.
  • Procedural upkeep of billing, accounts payable, utilities and maintenance of the building.
  • Administrative duties included coordinating operation and staffing of volunteers for the Visitor Information Center.
Jan 2000Apr 2002
Alliance for Families & Children

Program Director

  • Administrator for the Marriage Before the Carriage program:
  1. Was the lead spokesperson for the campaign.
  2. Soliciting participation from the target audience while creating an awareness of MBtheC to the public in general. Representing the program’s objectives before several committees, boards and civic groups
  • Facilitator of intervention initiative, marketing committee & Leadership Board:
  1. Involved in the future planning aspect of the Alliance for Families & Children.
  2. Conceived campaign logo, theme and slogan.
  3. Designed program’s brochure and registration forms, as well as flyers and posters.
  4. Implemented involvement for community events through associations with coordinators and/or directors of local fairs and Festivals. 
  5. Researched and prepared monthly and quarterly activity reports.
May 1994Nov 2001
105.5 KD Country

Morning Show Host

  • Creator and Co-Host/Producer of the Manic Morning Show                                      * Recipient of the 1999/2000 V.A.B. (Virginia Association of Broadcasters) Best Morning Show Award. Along with awards for Ad(s)production.
  • Served as a Publicity Consultant for contest and station events.
  • Production ranging from copy and script writing to mixing of sound bites, music beds and voice-over for commercials.
  • Hosted promotional and live broadcast remote appearances.
  • Served as Mistress of Ceremonies/Emcee for concerts, fairs and benefits featuring National Recording Artists.
Mar 1996Dec 1999
City of Lynchburg/Community Market

Special Events & Projects Coordinator

  • Planned, organized and assisted in the implementation of up to 15 annual special events yearly.
  • Directed all projects from concept to materialization.
  • Managed public relations and supervised crowd control.
  • Worked with various accessories, decorations, props and costumes.
  • Fashioned set/stage adornments in order to embellish the concept of a particular event.
  • Administered volunteers, ground crews and security personnel. 
  • Designed and compiled the monthly Market newsletter, as well as designs for the newspapers, area journals, magazine advertisements, brochures, posters and other marketing literature. Also wrote script for media releases and/or public service announcements.

Published Articles

Letters of Recommendation

Portfolio

Thru the years-- a story told in pictures

Education

Jan 1991Dec 1993
Central Virginia Community College

Marketing

Jan 1990May 1993
Central Virginia Community College

A.A.S Graphic Design

Affiliations & Associations

Served as a Board Member of: Friends of the Community Market, Partners in Prevention;  Va Tourism Commission, Appomattox Chamber of Commerce Task Force. Va is for Lovers Marketing Steering Committee, Alliance for Families and Children Advertising council and the Better Beginnings Coalition.

Committee Memberships include:

American Red Cross,

Lynch's Landing & Downtown Revitalization,

Lynchburg City Events Committee,

The Virginia Hospitality and Travel Association,

The Virginia Tourism ~ VA is for LOVERS campaign,

VA Association of Chamber Executives,

Civil War Memorial Commission, National Parks Administration, Central Virginia Economic Development Program,

Va Retreat Committee and Virginia State Fairs.

Events and/or Programs Planning Participation:

The Father Initiative;  Friday Cheers;  Kaleidoscope;  The Batteau Festival ;  CVCC Open House;  Day in the Park;  VA Ten Miler;  Appomattox Railroad Festival;  Uncle Billy's Day;  Colgate Country Showdown;  MDA Lockup;  Salvation Army Kettle Fundraiser. As Well as collaborating partner with: BBC (Better Beginnings Coalition);  The Partners in Prevention campaign, and VA Department of Health better options committee.

Complied with City policies by following through with proper procedures to include:

Obtaining appropriate insurance policies, riders/waivers; acquiring permits for specific attractions and rides through City inspections;; notifying and/or supplying food vendors with pertinent information from Health Department; securing banquet licenses and other relevant documentation; assuring participation of fire, police and EMT officials to oversee the well being of the attending public.

References

Jeff Taylor

Appomattox Economic Development

434-352-2637

Kenny Shelton

Voice of Central Virginia

434-258-3350

Tom Rush

Travel Lovers Promotions

434-385-5192