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  • I’m a curious person with an interest in people and their stories.

  • I enjoy conversations that reveal a truth and strive to understand the essence of people, their ideas and their place in the world.

  • Be it music, sport or business, I squeeze the most out of every day and every opportunity.

  • I will work reliably, efficiently, effectively and creatively.

Work experience


Marketing, Events and Venue Management 

The Captain Cook Hotel, SYDNEY 

Since February 2016 I have worked in a number of roles at The Captain Cook Hotel. 

Tasks and Responsibilities include:

Managing Marketing & Social Media Campaign for the venue

Bookings and Managing Bands

Coordinating Venue events calendars and coordinating events

Coordinating designers, website assets, and all marketing elements 

Mar 2014Present

Content Marketing Consultant & Owner

Hello Content

I work with small business owners assisting them with online strategy and ways to buildup their online community. I help businesses to create content (video, writing, images etc) build publishing calendars and always push my clients to refer to the vision of what they are trying to achieve.

Clients include:
Workplace Posture Solutions, KP Comms, Liverpool Council, Yabun Festival

Other Current Projects:

HOME: Sixty Thousand Years (Digital Arts Project)
Love Your Mother (Digital Community Project)

Feb 2012Dec 2013

Marketing Coordinator & Social Media Manager

Peats Ridge Festival & Surry Hills Festival (The Festival Company)

  • I was involved in all facets of the marketing campaigns for both the Surry Hills Festival and Peats Ridge Music Arts Sustainability Festival.

  • I ran the social media campaigns for both festivals.

  • I liased closely with videography team and developed video strategy that ensured we captured all elements of the festival – music, art, workshops, the people, sponsorships, camping, bars, the faces, costumes and décor.

  • I dealt directly with Festival Media Partners for Surry Hills Festival & Peats Ridge, including Timeout, 2SER, FBI Radio, DRUM Media, Triple J & City Hub ensuring that expectations werebeing met on our website, at the event and via our social media channels.
Sep 2010Feb 2012

Marketing Manager

MAUS Business Systems
  • Worked as part of the MAUS Business Systems team developing Business Software programs, marketing campaigns and promotional strategies for small to medium enterprises around the world.

  • Was appointed Marketing Manager of the HR Divison in February 2011.

  • In conjunction with the Managing Director, developed marketing ideas and strategies to boost product awareness and sales.

  • Conducted daily market research with customers to further understand their needs and wants and expectations for business software in the future.

  • As Marketing Manager developed marketing campaigns, PR releases and online content to assist the programs presence in the market.
Jan 2009Jan 2012

Founder & President

University Of Canberra Rugby League Club
  • Created and managed the University of Canberra Rugby League club whom competed statewide against Institutions such as Sydney University, UTS, Newcastle & Bathurst.

  • Created a digital character named “Clarence Pasture” who became the voice of the club. He allowed us to quickly build a following at a time when social media was brand new.

  • I created the club from a simple idea of wanting to create positive change among the University campus by developing a culture of excitement and participation both on and off the football from UC students.

  • I was nominated as Young Canberra Citizen of the Year for the category of Entrepreneur after the success of the club.

  • Raised $15,000 to $30,000 in Sponsorship per year for 3 years from Canberra businesses.

  • Managed 120 football players over 3 years.

  • Managed all communication campaigns which saw over 800 students join the club as social members, and saw an average of 300-400 students attend key matches on the campus.


Jan 2006Feb 2010

BA Communications (Marketing & Advertising)

University Of Canberra

A degree majoring in advertising and marketing communicaitons.

Jan 2006Feb 2010

BA Communications/BA International Studies

University Of Canberra

A degree majoring in Chinese language

Jan 2014Mar 2014

Small Business Management Certicate IV

Digital Community Projects

Love Your Mother Earth (Not for Profit – Community Project)

Founder & Director
“Exploring truths, communities and connection.”
Blog, Social Media, Community Stories, Events.
Facebook Likes – 450, Blog Subscribers – 210, Instagram Followers – 140

Best Content:

  1. Letter To Sydney Morning Herald (100,000 + Views) Read here:

  2. Letter to Daily Telegraph (1000 + Views) Read here:
  3. The story of the how the blog received 100,000 views in 7 days.
    “Digital People Power”

  4. BUZZFEED STORY by Love Your Mother

HOME: Sixty Thousand Years
(Not For Profit - Arts)
Found & Director

“A digital platform exploring Australia’s cultural history. The aim is to connect a new audience of Australian’s to culture, acting as a bridge between Aboriginal artists, organisations, events and the broader community.”
Website launch in 2015. 236 Likes - Launched in Feb 2015.

Best Content:

  1. 1872 – Image of Bondi
  2. “We’re Still Strong”

Instagram Accounts


The following is Video Media I have edited, filmed and or/produced.
Tools and Programs: CANON 5D, iPhone 5, Macbook Pro, Final Cut Pro and Logic Audio.

On-The-Day Social Media (Live)

In 2014 & 2015 I was in charge of the social media on the day of Yabun Festival. This involved taking live video, images to upload to the festival’s platforms. All media taken in iPhone 5.

Best Content
Uncle Max & Sean Choolburra - - (256 Likes, 11 Shares)

Koomurri Dancers (Video)  - (6,000 Views)

Dancers - (120 Likes) -

VOX POPS - 2014 Yabun 'Survival Day' Festival


  • Nominated for the 2009 Young Canberra Citizen of the Year.

  • Won the 2009 University of Canberra Union Club Person of the Year.

  • Won the 2009 University of Canberra Union Club Services Award.

  • Selected as the Student Director for the University of Canberra Union and was an advisor for key decisions on Union Re-branding, Music Festival Programming & other services.

What I've Done & The Lessons

  • In 2014 I began my own Content Marketing Consultancy (Hello Content) after working for some of Australia’s most renowned music, art and culture festivals since 2012. Hello Content was created with mentoring from Canberra’s leading Content Marketing Agency: The Content Group and aims works with clients to create quality content to distribute a structured framework and calendar.

  • During 2014 I created a Blog Website called Love Your Mother. The Blog received 100,000 hits in it’s first week as a result of a letter I had written, and the following social media campaign across Facebook, Instagram, Twitter and Snapchat.


  • I learnt the importance of vision, hard work, planning, negotiation and focusing on the small details and taking every last opportunity. I learnt the importance of having a plan, publishing content in the online world with consistency and the power of language.
  • In 2014 I created an Instagram account called: Democracy Australia. This page has grown to have 7800 followers with daily postings receiving high degree of engagements.


  • In 2014 & 2015 I ran the on-the-day social media for Yabun Festival – linking image and video posts between social media platforms – Facebook, Instagram & twitter.


  • I joined The Festival Company as an intern in February 2012, working on both the Peats Ridge Festival & Surry Hills Festival simultaneously running their social media campaigns.


  • I have acquired a huge amount of knowledge in the world of events in particular with marketing, sponsorship and forging strong partnerships/relationships with all stakeholders, they be festival attendees, sponsors of the event or the volunteers teams.


  • In 2013 I took up role as marketing coordinator of Parramasala which is a festival celebrating South East Asian cultures. The event took place in Western Sydney and gave me new insight into the diversity of cultures in Sydney and Australia. I was tasked with marketing to various ethnic groups lisasing with various cultural communities across Sydney including Chinese, Indian, Korean and Arabic target audiences.


Dale Tanner
Workplace Posture Solutions
Managing Director

0415 205 866

[email protected]

Kieran Satour

Yabun Festival Coordinator                                                           

Mob: 0406 900 116