Work History

Work History

AWARDS & HONORS
  • Winner of four statewide communications awards: 2009 Award of Merit – 2008 Award of Excellence - 2007 Award of Merit – 2006 Awards of Excellence from CalSPRA (California Schools Public Relations Association) Communications Department has earned twenty-one CalSPRA Awards in past three years. Winner of 2006 Honorable Mention Award from NSPRA (National School Public Relations Association)
  • “30 Things You Should Know About Media Relations,” named Best How-to Business book for 2009 - “Dad, You Are NOT Going Out Wearing That!” named one of the region’s top books for 2007 by Northern California Publishers & Authors (NCPA)
  • Runner-up for 2003 Will Rogers Humanitarian Award, presented by the National Society of Newspaper Columnists
  • Current member of CalSPRA, Sacramento Publishers & Authors, and Elk Grove/Laguna Authors Association.
  • Winner of thirteen journalism awards: Society of Professional Journalists/Sigma Delta Chi, Dallas Press Club, United Press International, Best of the West, National Safety Council.
  • Honored for work contributed to the Minority Enterprise Development Conference, Home Field Advantage, Elk Grove Food Bank Services, Strauss Festival of Elk Grove

WRITING EXPERIENCE
  • Author of five books: “30 Things You Should Know About Media Relations,” and four collections of essays on family and parenthood: “Dad, You Are NOT Going Out Wearing That!”, “From Wedgies to Feeding Frenzies,” “Where the Dust Never Settles” and “I’m Their Dad! Not Their Babysitter!”
  • Contributor to Amazing Grace for Fathers (Ascension Press - October 2006), a collection of family essays
  • New York Times Syndicate commissioned 1998 Father's Day essay
  • Columnist for the Elk Grove Citizen and the Laguna Citizen 1992-1994 and 2001-2005.Columnist for the SACRAMENTO BEE Elk Grove/Laguna edition 1994 to 2001.
  • Writings published by The Family Digest, Parenting Humor, Modern Dad magazine, Self-Employed America, News Photographer, Catholic Forester, My Village, Catholic Exchange, Raising A Daughter and Good News Tucson.
Sep 2005 - Present

Communications Director

Sacramento County Office of Education

  • Coordinate internal/external communications to enhance employee relations
  • Plan and manage all promotional events, internal information programs, and public information programs
  • Supervise writing of speeches, message points, fact sheets, press releases, media advisories, and Web site content
  • Winner of statewide communications awards: 2009 Award of Merit - 2008 Award of Excellence - 2007 Award of Merit – 2006 Awards of Excellence from CalSPRA (California Schools Public Relations Association). Winner of 2006 Honorable Mention Award from NSPRA (National School Public Relations Association)
Jul 2005 - Sep 2005

Communications Director

California Department of Conservation
  • Assigned by Governor’s Office to supervise public affairs office for large state department
  • Responsible for management of $5-million public relations contract
  • Coordinated internal communications activities to enhance employee relations as well as ceremonies, press conferences, events and special projects.
  • Researched and wrote speeches and position papers on selected topics for agency officials
Dec 2004 - Jul 2005

Multimedia Communication Specialist

California Department of General Services
  • Assigned by Governor’s Office to direct production and development of video news releases and related media projects for State of California government
  • Responsible for all development of video production from concept to scheduling of satellite transmission of finished product
  • Assisted government agencies and departments with message development
Dec 2003 - Nov 2004

Deputy Director, Communications

California Department of Consumer Affairs
  • Served as department media spokesman while managing communications department.
  • Supervised writing, editing and production of consumer guides, fact sheets, brochures and pamphlets. Responsible for strategic communication and message development.
  • Oversaw the development and use of contracted advertising and public relations strategies
  • Responsible for oversight of $1.5-million department budget and staff of twelve employees
  • Coordinated media coverage for Gov. Schwarzenegger’s “California Garage Sale”, a massive two-day sale of state surplus property reported on by the New York Times, CNN, CNBC, Fox News and BBC
Jan 2002 - Nov 2003

Public Information Officer

Office of Criminal Justice & Planning

  • Crafted press releases, speeches, letters to the editor and op-ed pieces
  • Oversaw press relations for Governor’s Reward Program, the DNA Cold Hit Program and programs serving law enforcement and victim’s services
  • Supervised production and distribution and provided voice-over for anti-methamphetamine television public service announcements
  • Developed concept for successful statewide open house of California women’s shelters for Sexual Assault Awareness Month April 2002
Sep 1989 - Jan 2002

Reporter/Anchor

KCRA TV
  • General assignment reporter covering wide range of topics including crime, government and education.During twelve-year tenure served as Police Reporter, Safe Streets Segment Reporter, Hi-Tech Reporter and Weekend Morning Anchor.
  • Winner of fourteen journalism awards - Associated Press, Society of Professional Journalists and National Safety Council
  • Named by the Sacramento Bee in 1993 as one of the top television journalists in Sacramento

Summary

I am a seasoned professional with 30 years of media experience. I'm an award winning Communications Director and author. I've worked as a TV reporter and anchor, as a radio news anchor and talk show host and as a newspaper columnist. I'm also an experienced public speaker with a long line of credits in that area.

If you need help with your organization's media relations plan as well as your internal and external communications, I can do that. If you just need some media relations counseling, I can do that too.

My goal is to teach on the college level, part-time, both in person and online. Based on my years of experience and my education, I'm qualified to teach a variety of subjects; communications, media relations, journalism, and writing.

Seminars Taught

  • Media Relations Made Easy
  • Basic Dos and Don'ts When Dealing with the Media
  • Words to Live by In Media Relations
  • Developing a Communications Plan
  • Writing the Personal Essay
  • Writing about Your Own Experiences
  • Recording Your Family's Memories

Education

Education
Sep 1975 - Dec 1979

Bachelor of Arts

Penn State University

STRATEGIC COMMUNICATION SAMPLES

WRITING SAMPLES