Download PDF

Work experience

AWARDS & HONORS
  • Winner of four statewide communications awards: 2009 Award of Merit – 2008 Award of Excellence - 2007 Award of Merit – 2006 Awards of Excellence from CalSPRA (California Schools Public Relations Association) Communications Department has earned twenty-one CalSPRA Awards in past three years. Winner of 2006 Honorable Mention Award from NSPRA (National School Public Relations Association)
  • “30 Things You Should Know About Media Relations,” named Best How-to Business book for 2009 - “Dad, You Are NOT Going Out Wearing That!” named one of the region’s top books for 2007 by Northern California Publishers & Authors (NCPA)
  • Runner-up for 2003 Will Rogers Humanitarian Award, presented by the National Society of Newspaper Columnists
  • Current member of CalSPRA, Sacramento Publishers & Authors, and Elk Grove/Laguna Authors Association.
  • Winner of thirteen journalism awards: Society of Professional Journalists/Sigma Delta Chi, Dallas Press Club, United Press International, Best of the West, National Safety Council.
  • Honored for work contributed to the Minority Enterprise Development Conference, Home Field Advantage, Elk Grove Food Bank Services, Strauss Festival of Elk Grove

WRITING EXPERIENCE
  • Author of five books: “30 Things You Should Know About Media Relations,” and four collections of essays on family and parenthood: “Dad, You Are NOT Going Out Wearing That!”, “From Wedgies to Feeding Frenzies,” “Where the Dust Never Settles” and “I’m Their Dad! Not Their Babysitter!”
  • Contributor to Amazing Grace for Fathers (Ascension Press - October 2006), a collection of family essays
  • New York Times Syndicate commissioned 1998 Father's Day essay
  • Columnist for the Elk Grove Citizen and the Laguna Citizen 1992-1994 and 2001-2005.Columnist for the SACRAMENTO BEE Elk Grove/Laguna edition 1994 to 2001.
  • Writings published by The Family Digest, Parenting Humor, Modern Dad magazine, Self-Employed America, News Photographer, Catholic Forester, My Village, Catholic Exchange, Raising A Daughter and Good News Tucson.
Sep 2005Present

Communications Director

Sacramento County Office of Education

  • Coordinate internal/external communications to enhance employee relations
  • Plan and manage all promotional events, internal information programs, and public information programs
  • Supervise writing of speeches, message points, fact sheets, press releases, media advisories, and Web site content
  • Winner of statewide communications awards: 2009 Award of Merit - 2008 Award of Excellence - 2007 Award of Merit – 2006 Awards of Excellence from CalSPRA (California Schools Public Relations Association). Winner of 2006 Honorable Mention Award from NSPRA (National School Public Relations Association)
Jul 2005Sep 2005

Communications Director

California Department of Conservation
  • Assigned by Governor’s Office to supervise public affairs office for large state department
  • Responsible for management of $5-million public relations contract
  • Coordinated internal communications activities to enhance employee relations as well as ceremonies, press conferences, events and special projects.
  • Researched and wrote speeches and position papers on selected topics for agency officials
Dec 2004Jul 2005

Multimedia Communication Specialist

California Department of General Services
  • Assigned by Governor’s Office to direct production and development of video news releases and related media projects for State of California government
  • Responsible for all development of video production from concept to scheduling of satellite transmission of finished product
  • Assisted government agencies and departments with message development
Dec 2003Nov 2004

Deputy Director, Communications

California Department of Consumer Affairs
  • Served as department media spokesman while managing communications department.
  • Supervised writing, editing and production of consumer guides, fact sheets, brochures and pamphlets. Responsible for strategic communication and message development.
  • Oversaw the development and use of contracted advertising and public relations strategies
  • Responsible for oversight of $1.5-million department budget and staff of twelve employees
  • Coordinated media coverage for Gov. Schwarzenegger’s “California Garage Sale”, a massive two-day sale of state surplus property reported on by the New York Times, CNN, CNBC, Fox News and BBC
Jan 2002Nov 2003

Public Information Officer

Office of Criminal Justice & Planning

  • Crafted press releases, speeches, letters to the editor and op-ed pieces
  • Oversaw press relations for Governor’s Reward Program, the DNA Cold Hit Program and programs serving law enforcement and victim’s services
  • Supervised production and distribution and provided voice-over for anti-methamphetamine television public service announcements
  • Developed concept for successful statewide open house of California women’s shelters for Sexual Assault Awareness Month April 2002
Sep 1989Jan 2002

Reporter/Anchor

KCRA TV
  • General assignment reporter covering wide range of topics including crime, government and education.During twelve-year tenure served as Police Reporter, Safe Streets Segment Reporter, Hi-Tech Reporter and Weekend Morning Anchor.
  • Winner of fourteen journalism awards - Associated Press, Society of Professional Journalists and National Safety Council
  • Named by the Sacramento Bee in 1993 as one of the top television journalists in Sacramento

Summary

I am a seasoned professional with 30 years of media experience. I'm an award winning Communications Director and author. I've worked as a TV reporter and anchor, as a radio news anchor and talk show host and as a newspaper columnist. I'm also an experienced public speaker with a long line of credits in that area.

If you need help with your organization's media relations plan as well as your internal and external communications, I can do that. If you just need some media relations counseling, I can do that too.

My goal is to teach on the college level, part-time, both in person and online. Based on my years of experience and my education, I'm qualified to teach a variety of subjects; communications, media relations, journalism, and writing.

MY LATEST BOOK

IN THE NEWS...

MY OTHER BOOKS

PROFESSIONAL AFFILIATIONS

Seminars Taught

  • Media Relations Made Easy
  • Basic Dos and Don'ts When Dealing with the Media
  • Words to Live by In Media Relations
  • Developing a Communications Plan
  • Writing the Personal Essay
  • Writing about Your Own Experiences
  • Recording Your Family's Memories

Education

Apr 2008Oct 2009

Master of Arts

Sep 1975Dec 1979

Bachelor of Arts

Penn State University

STRATEGIC COMMUNICATION SAMPLES

WRITING SAMPLES