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Work experience

2012

Director of Social Media

Marquette University

Lead and manage Marquette's nationally top- ranked social media initiatives.

2015

Associate Editor

MediaShift.org Metrics Section

Associate Editor at MediaShift.org (1 year 2 months) In my role helping launch and grow MediaShift. org's new metrics section, I write articles analyzing how newsrooms can use data and metrics, host biweekly Twitter chats with journalists, provide commentary on podcasts and lead training webinars on digital reporting tools. MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, and MetricShift, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

2008

Social Media Instructor & Consultant

I've presented or led training at conferences or with corporate clients including Johnson Controls, Regan Communications, Reputation Partners and more. 

2012

Adjunct Professor

Marquette University

I teach Media Writing, PR Writing, Social Media Analytics and an Honors Program seminar on creativity Measurement at Marquette University. 

2006

Journalist and Writer

Toastmasters Magazine, DRAFT Magazine, Adventure

I write about travel, fitness and craft beer for publications that have included Runner's World, Budget Travel, Trail Runner, Cyclist, Wisconsin Trails, AAALiving Magazine and many others. 

2008

Blogger

DRAFT Magazine

I started a daily beer and running streak that I chronicled in the blog that culminated the next year in a 30-mile run at the Great American Beer Festival in Denver. The streak was covered by Runner's World, Wired Magazine and others. In addition to the blog, I write articles for the magazine, which included" The Deadliest Catch" producer Thom Beers and a cover story on" Man v. Food" host Adam Richman.

20082012

Senior Communication Specialist

Marquette University

Launched Marquette's nationally-recognized social media initiatives, including Facebook, Twitter, Foursquare, Tumblr and Pinterest. Duties also includes media relations, article writing and guidance and counsel to colleges, staff, faculty and departments throughout the university. Marquette has twice been named one of the 10 most influential university Twitter accounts by Klout.com. 

20052008

Reporter/Writer

MKE Weekly

General assignment reporter for arts & entertainment weekly with a 25-35 year-old target demographic. Responsible for generating story ideas, writing, editing, blogging, website updates, social media promotion and more. Articles included a wide range of subjects and involved such activities as a first-person account of working on the job with a construction worker to chronicling the long-term experience of a woman training for her first marathon.

Education

20002004

BACHELORS

Marquette University