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Work History

March 2012Present

Publicist (Freelance)

Various companies
  • Developing external and internal marketing communications plans that tie into the core objective of a company’s mission and project oriented goals.
  • Delivering effective public relation campaigns; building relationships with key members of the media, pitching to media, and managing all media correspondence.
  • Handling a wide range of creative services, serving as a liaison between various departments, agencies and vendors to produce communications and marketing materials. 
  • Producing and editing press releases, newsletters, bios, social media plans, digital content, etc.

Present & Past clients include:  Keke Palmer, Gabrielle Ross, Rogers & CowanTom Ford Beauty VH1, LVMH- Ardbeg, OWN Network, HTC, Microsoft, Remy Martin Cointreau USA, Carol’s Daughter, Burton, Verizon Wireless, NFL, Petals N Belles, Wellington Hair Spa NYC, Skindinavia, Brooklyn Wok Shop, Viscera NYC, Shabby Apple, and others

May 2015AUGUST 2015

Director of Publicity

The Chamber Group
  • Develop, lead and execute strategic publicity campaigns for top-tier accounts in the entertainment, music, lifestyle, and automotive space. 
  • Secure media placements and press coverage across national broadcast, print and online media. 
  • Oversee the production and execution of red carpet media events including all things publicity related: the development of press materials, pre event press, press event/red carpet execution and post distribution.
  • Interface with client daily and provide counsel as relevant to press opportunities, speaking engagements, sponsorship opportunities, event logistics, media monitoring etc.
  • Training and management of junior staff across all accounts providing leadership and support to encourage growth and development.
  • Build and maintain relationships with key media contacts, leveraging relationships to secure client opportunities.

Current and past clients include: ESSENCE Communications, Keke Palmer, Brandy, Ford Lincoln Motor Company, Jill Scott, June Ambrose, STARZ, and others. 

February 2014June 2014

Media Project Manager

Major League Baseball Advanced Media
  • Managed the media relations related to the MLB 2014 Replay Expansion project; tracking all media and press correspondence for Major League Baseball and 30 ballparks. (In House Consultant)

    

April 2013October 2013

Publicty Manager

20th Century Fox Home Entertainment
  • Performed a key role on the Twentieth Century Fox Home Entertainment domestic publicity team covering new release, catalog, television, acquired and original productions. 
  • Implemented publicity plans for product launches, title releases, special event planning and developing strategic publicity and communications plans for current Fox Home Entertainment titles. (In House Consultant)

August 2011March 2012

Media Project Coordinator

Zenith Media
  • Responsible for developing, strategizing, coordinating and implementing all tasks related to a media or operations related project

    

FEB 2011AUGUST 2011

Public Relations Assistant

Food Network/Cooking Channel
  • Provided administrative support to the VP and the Public Relations department; assisting with public relations activities for both networks, all corresponding programs and events
SEP 2009FEB 2011

Assistant Account Executive

PR Noir
  •  Assisted in planning publicity campaigns and media driven events.
  • Created and updated press releases, press kits, bios, media alerts and all media materials

Education

20022006

B.A in Communications

The University of Tampa