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Proactive, creative, action oriented to achieve ambitious goal, not only in career but also in life.

Interested in reading book about history, political, phycology, game theory, business and economic.

Love traveling. After five years working, I decided to take a few gap months to discover the world. 90 days to some secret places in South America just like a "journey to the heaven". The most important lesson I learnt from the trip is “Man cannot discover new oceans unless he has the courage to lose sight of the shore.”


Career objective's to become Modern Trade Manager in the next 3-5 years. My short terms goal is obtain a challenging sales/ trade marketing position, which will allow me to both acquire new abilities, new experiences and further develop my strengths.

Offering over 7 years of Key Account management experience. Adept at designing and executing effective sales strategies to optimize market opportunities. Implementing successful sales strategies and motivating highly effective operation team to produce significant bottom-line results. Strong background in cooperating and developing people to drive revenue. Master in creating and maintaining  professional, trust and profitable relationships with customer.

CAREER History


Key Account Manager

Kimberly Clark Viet Nam: multinational company leading in essential product for baby and women.

Hold accountable for group international customer: BigC, AEON, Emart.

  • Negotiate the trading term to optimize benefit for KC:extra visibility with less investment.
  • Increase 5% share of shelf and stay competitive on share of display.
  • Success in building concept "Huggies House" in key stores with no extra rental cost.
  • Apply new way of working to upgraded the sales team and implemented a new culture of winning
  • Increase Monthly Sales from 9 billion/ month to 13 billion /month

Acting Key Account Manger

FrieslandCampina Viet Nam: one of the world’s largest dairy companies 

Reporting directly to Group Key Account Manager, established and built the initiatives to improve the sales operation process. Spearheaded strategies to generate growth through MD practice development initiatives.

  • Managed account strategy for BigC.

  • Conducted data analysis to discover opportunities for growth. Worked on target allocation and ensuring target achievement meet with corporate objectives.

  • Planned and implemented successfully sales promotion programs to reach the target. Effectively control the budget to achieve higher profit.

  • Acted as project owner for BigC Annual Children Day event to win in Big C in sales and long term visibility. Worked with agency to develop ideas for the event. Convinced BigC for final theme and ensured execution in place before the event.

  • Established online database for BigC which contains information, images, and reports for the purpose of business development, team performance and development


Senior Key Account Executive

FrieslandCampina VietNam
  • Set objectives and development activities for each team member.
  • Conducted training and development plan for all staff on both sales and non-sales areas.
  • Developed an quarterly rewards and recognition program for team
  • Prepared monthly detailed sales forecast for different line of products 
  • Acted as coordinator between Big C and related teams in FCV to successfully deliver sale orders, timely follow up payment, and effectively solve problems regarding to contract, invoice, supporting document…
  • Collaborated with internal departments to ensure the sales process is efficient and effective


Prudential Viet Nam:

Be a key member in organizational team for key events in company Understand about human resources role and value in a business. Joined HR planning course.

  • Be in charge of “2009 Prudential Satisfaction Survey” project. Proposed research methodology, designed the survey questionnaire,  develop online page to collect data, analyzed and visualized data and proposed recommendation.

  • Assisted line manager in internal and external training courses

Key Strengths

Computer Skills

Advance level in MS office.

Understand programing, master in  design basic online tool for sales tracking activities.

Building effective relationship

Open-minded and easy-going.

Good understanding of personal motivation to influence their behavior.

Problem Solving

Well-trained to apply right methodology to solved complicated problems daily

Good logical thinking and strong in numerical reasoning ability.


Passion in dealing with many type people for a win win solution.



Culture of Accountability, Advance Negotiation.

Kimberly Clark Asia

Category Development: understand shopper to define category role, strategy and tactic

Nielsen Viet Nam

Successful Negotiation: Essential Strategies and Skills

University of Michigan on Cousera    

Basic Negotiation, BEST Communication, Finance for Non Finance Manager, Creative Problems Solving Skills, Modern Trade Route to Market strategy.

Friesland-Campina VietNam

Bachelor of Science    

University of Polytechnic

Major: Business Management. GPA 7.2/10