Traffic Director 5 Direct reports 35 indirect reports Responsible for internal project management, project and creative resource planning and production management. Directly involved in the quality assurance of creative briefs. Analysis of work efficiency and developing measures to increase work efficiency Responsible for internal data mining to determine creative team billability, workloads and resource availability. Responsible for on time delivery of creative work, assuring that client briefs and debriefs are met at high quality standards, including digital, print & film production. Creative resource planning for all major clients(BAT, IBM, Coca Cola Japan, Citizen, SC Johnson, Kirin, Viber, Electronic Arts, etc.) Developed and introduced a campaign management process into the creative department.