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Summary

  • 6 years of multi-national integrated automobile marketing.
  • Development of a Primary Brand Campaign Strategy for Mazda Motor Corp., introduced and executed as an integrated marketing campaign in 23 European markets, in 16 different languages, increasing sales in Europe by 18% in the 5th year.
  • Development of Skyactive technology introduction communication strategy. Resulting sell out of the first model (CX-5) in Germany, Netherlands and GB.
  • Introduction of Campaign management process, following the launch process of each nameplate for Mazda Motor Corp in Europe.
  • Introduction of a Customer Interaction management system (digital platform transformation) with our digital agency for Mazda Motor Corp in Europe.
  • Execution of an in-depth semiotic market research project for the reposition of a German automobile brand in Japan.
  • Development of a communication strategy for a German automobile brand in Japan.
  • Project managing global web platform transformation.
  • Project management for ecommerce Platform development.
  • Development & launch of FMCG products in the Japanese market.

Work experience

2013-04present

Traffic Director

Ogilvy & Mather Japan GK

Traffic Director 5 Direct reports 35 indirect reports Responsible for internal project management, project and creative resource planning and production management. Directly involved in the quality assurance of creative briefs. Analysis of work efficiency and developing measures to increase work efficiency Responsible for internal data mining to determine creative team billability, workloads and resource availability. Responsible for on time delivery of creative work, assuring that client briefs and debriefs are met at high quality standards, including digital, print & film production. Creative resource planning for all major clients(BAT, IBM, Coca Cola Japan, Citizen, SC Johnson, Kirin, Viber, Electronic Arts, etc.) Developed and introduced a campaign management process into the creative department.

2010-072013-03

Regional Account Director

J. Walter Thompson Germany / Team Cosmo

Bridging the gap between planning department, account services and the creative department. Successfully managing change by increasing speed of creative output. J. Walter Thompson(JWT)/Team COSMO the Team Agency for Mazda Europe Regional Account Director Direct Reports: 4 Development of a Primary Brand Campaign for Mazda Europe. One of the key team member to develop brand campaign strategy Launch management of the Primary Brand Campaign as an integrated marketing campaign into 23 markets. Development of individual stories and their strategic goal for the Primary Brand Campaign. Successfully launching Skyactive technology and new models in 23 markets Development of communication strategies to successfully communicating Skyactive technology to dealer and customer. Development and introduction of digital Customer Interaction Management System in Europe, North-America and Asia as part of a major web platform transformation. Development of internal briefings based on client's initial brief. Strategic control of 23 European markets. Campaign Process & Project Management for the overall advertising campaign

2009-032010-06

Consumer Insights Consultant

Marketing, Japan Market Entry, Japan
Consumer Insights Consultant Free-lance
2008-052009-02

Client Service Director

Ad-Comm Group
Client Service Director Direct Reports: 6 Responsible for the development and execution of ATL and BTL activities, as well as consumer related promotions and events. Analysis of market trends and campaign results to maximize campaign and communication impact, consumer reach as well as cost efficiency.
2006-032008-05

Associate Director

Japan Kantar Research WPP group, former ICM Added Value

ICM Added Value Associate Director Direct Reports: 2

Chief Brand Developer Brand Developer for client in the food & beverage industry. Annual Revenue Target: 36 MM JPY

Brand Developer for client in the automobile industry. Annual Revenue Target: 25 MM JPY Development of brand re-positioning and communication strategy Development of brand communication and creative brief.

Chief of International Business team: in: 200 MM JPY Regional Champion for Emotional Brand Connection

2004-032006-02

Regional Marketing Manager

Warner Entertainment Japan Co

Managing 10 markets in the APAC region on new release strategies for Warner Home Entertainment DVD titles.

2003-052004-03

Head of Lens Care Business Unit

Ciba Vision K.K.

Leading a team of 3 marketing and 10 sales staff. Responsible for the sales and marketing strategy for the Japanese market.

1998-102003-04

Brand Manager

Wella Japan Co

Brand marketing strategy, new product development & launch. Brand promotions and advertising strategy. Market research project development and execution.

1984-101989-09

2nd Lieutenant, 3rd Tank Reconnaissance Battalion

Voluntary National German Army Service

Lueneburg, GERMANY

Education

2011-102012-06

(mini) M.B.A

JAPAN MARKET ENTRY COMPETITION (JMEC)

‘Mini MBA’ program, developing and writing a business plan for real clients, who want to enter the Japanese Market

19931998

B.A

International Christian University

Major in Business Administration – International Marketing.

19891993

Undergrad

Ruhr-University Bochum GERMANY

East Asian Studies, Major in Economics of East Asia.

Mazda Brand Umbrella Campaign

Series of a total of 10 short Youtube films as a part of an umbrella brand campaign to increase brand awareness and understanding of the positioning of Mazda as an automobile manufacturer. All films feature real Mazda engineers and managers.