Director, Marketing & Communications
LaserPacific - A KODAK Company
Provider of innovative digital / high-tech post-production services for A-List feature films (e.g. The Kite Runner, Alvin & The Chipmunks, & The Black Dahlia) and television programs (e.g. Pushing Daisies, Cane, & Weeds).
Lead marketing department and serve as member of executive team; manage product line strategy and all marketing mix elements of Kodak’s post-production subsidiary.Direct project management, sales, and technical staff to ensure timely communication of projects and communicate with marketing at London office (Cinesite).Participate in M&A task force, evaluating acquisition targets to transition Kodak’s Entertainment Imaging division into “digital age.”Manage various outside agencies (web, advertising, PR) and vendors (e.g. printers, web programmers) and liaise with industry associations to set up work shops and raise company’s profile.Develop and execute annual marketing plan including media buys, creative development, tracking budgets, etc.
- Generated leads for various projects by organizing monthly networking events - "DI Thursdays at LaserPacific" - at a cost of $500-$1K each; closed 2 projects at ~$150K each to date.
- Audited and revamped positioning and strategy to align lines of business and product lines within LOBs, and established differentiated feature film product lines, i.e. inDI and aIM (or: accurateIMAGE), in process.