Thorsten Rhode

Thorsten Rhode

Primary Strengths:

Strategic Planning  *  Integrated Marketing (on-line / off-line)  *  Customer Insight / Competitive Analysis

Product Portfolio Strategy / Launch * Agency & Corporate Experience * B2B / B2C * Web 2.0

Campaign / Brand / Vendor Management  *  Cross-departmental Team Leader

Process & Systems Analysis * Marketing Best Practices / ROI Metrics

Broad-Based Multicultural Expertise * Bilingual



Branding+Global+ Business Development +Strategy


Accomplished marketing strategist, with over a decade of progressive experience developing and implementing winning marketing, positioning, and business growth initiatives. 


Effectively managed marketing for blue-chips such as MATTEL, PROCTER & GAMBLE,

KODAK & WALT DISNEY – on agency and corporate side. 


Collaborative and decisive leader, unified team builder and mentor, with track record of successfully delivering projects within tight timeline and budget parameters.  


Extensive cross-cultural experience spanning Europe, Asia and The Americas.


- A Brand is a Terrible Thing to Waste -


Selected Honors & Accomplishments

  • Youngest "Visiting Scholar in the MBA Program" at University of Southern California
  • Member: Digital Cinema Society & Hollywood Post Alliance
  • Selected to West Coast Marketing Advisory Board for George Eastman House(Rochester, NY)
  • Chair for "Marketing Roundtable" at IMC (Institute of Management Consultants / SoCal Chapter)

Work History

Work History
2006 - Present

Director, Marketing & Communications

LaserPacific - A KODAK Company

Provider of innovative digital / high-tech post-production services for A-List feature films (e.g. The Kite Runner, Alvin & The Chipmunks, & The Black Dahlia) and television programs (e.g. Pushing Daisies, Cane, & Weeds).

Lead marketing department and serve as member of executive team; manage product line strategy and all marketing mix elements of Kodak’s post-production subsidiary.Direct project management, sales, and technical staff to ensure timely communication of projects and communicate with marketing at London office (Cinesite).Participate in M&A task force, evaluating acquisition targets to transition Kodak’s Entertainment Imaging division into “digital age.”Manage various outside agencies (web, advertising, PR) and vendors (e.g. printers, web programmers) and liaise with industry associations to set up work shops and raise company’s profile.Develop and execute annual marketing plan including media buys, creative development, tracking budgets, etc.

  • Generated leads for various projects by organizing monthly networking events - "DI Thursdays at LaserPacific" - at a cost of $500-$1K each; closed 2 projects at ~$150K each to date.
  • Audited and revamped positioning and strategy to align lines of business and product lines within LOBs, and established differentiated feature film product lines, i.e. inDI and aIM (or: accurateIMAGE), in process.
2004 - 2006

Senior Marketing Manager

Largest metropolitan daily newspaper in the U.S. with a combined print and interactive monthly audience of 4.9M; comprised of 3K employees and $1B in revenue.

Managed all aspects of consumer marketing, including research/market segmentation, creative execution, and budget allocation.Oversaw internal ad agency and utilized internal and external resources to maximize exposure for key client projects.Teamed with database marketing to ensure tracking of direct mail drop involving ~$500K worth of premiums (coupons, gift cards, etc.).Led and mentored 5 direct reports.Coordinated remnant in-paper-space (valued at ~$40M, 1,000 pages/year) between LA Times (charity, events, etc.) and Tribune (KTLA, Careerbuilder,, etc.) entities.

  • Secured $10M annual theater trailer program with a $25K investment via an innovative cooperation with the “Oscars” (Academy of Motion Pictures, Arts, & Sciences)—a 40,000%ROI.
  • Developed and implemented an intranet-based tool for tracking performance of $40M in annual house ad space. Improved utilization of this space by up to 100%.
  • Collaborated with editorial / legal teams to promote upcoming news, shopping and entertainment content via a $2M radio campaign, a company first.
  • Initiated $100K brand image study to reassess segmentation model in the face of a changing media landscape.
  • Selected to revamp Advertiser Marketing, an $800M source of business for LA Times.
2001 - 2004

Marketing Consultant


Secured numerous long-term freelance assignments for various organizations, including:


Managed (inter)national marketing and interactive projects; coordinated with head office in Hong Kong.  Managed $2M budget for "one-voice" efforts (e.g. national ads, co-promotions, direct and e-marketing).  Aligned all marketing managers across the Americas (including Toronto, Chicago, San Francisco, Central and South America). 

  • Wrote marketing plan that brought arrival numbers back to pre-9/11 levels within a year (after a 50+% drop).
  • Brought US-audience specific website on-line within 3 months (managed vendor & budget, defined architecture, content, & site-management tools); concurrently built e-mail promotions database from '0' to 8,000 subscribers.

      See "Hong Kong: Print/Web Integration"-section for examples (below "Professional Experience").


Led all facets of marketing including collateral, creative, media buy, response tracking via "1-800" numbers, and website ($5M marketing budget).  Oversaw 3-person creative team.

  • Re-tooled creative development process and direct response ad creative to boost response rate by over 20%.
  • Structured and led implementation of new website / web strategy; tied website into call-center booking system.
2000 - 2001

Account Director (International)

Advertising agency with blue-chip clients including Mattel and Fisher Price, with 250 employees and $100M+ in revenue.

Managed global MATTEL Boys Toys accounts (e.g. Hot Wheels, Harry Potter) including largest account with $17M in media billings.Guided client meetings with creative, media and production departments.Conducted focus groups to evaluate prototype toys and TV commercials. Team comprised of freelance Account Director and 2 junior account people.

  • Executed review and update of all creative positioning for Hot Wheels brand in 3 months; also coordinated revised creative direction with FCB Chicago office and shot 4 commercials in 2 weeks, an extremely fast turnaround.
1997 - 2000

Global Account Director

BBDO BOEBEL/ADAM Advertising Agency

Multi-billion dollar global advertising agency servicing blue-chip clientele (Frankfurt office comprised of $60M in revenues).

Handled key global accounts such as Walt Disney, DELL, Hong Kong Tourism Board, IBERIA Airlines, and Charles Schwab, and national accounts such as ATARI and SGZ-Bank.Developed new business pitches and strategy, budget forecasts, and monitored profitability.Team comprised of 1 account manager and several interns.

  • Boosted revenue from SGZ-Bank 9 times from $40K to $365K via successful ad campaign.
  • Produced an additional 50% in revenue from Hong Kong Tourism Board account via contract for collateral material.
  • Promoted twice in 1 year (from Account Manager to Senior Account Manager to Account Director).
1992 - 1997

(various companies / full details on request)


J. WALTER THOMPSON ADVERTISING AGENCY, Frankfurt, Germany  (Clients: KODAK, Gerolsteiner)

Account Manager:

Wrote/tested soft drink re-launch concept; reversed market share decline 5%+ vs ya in 3 months.

DMB&B ADVERTISING AGENCY, Frankfurt, Germany (Client: Procter & Gamble)

Junior Account Executive:

Oversaw pan-European TV campaign (briefing to airing); boosted market share by 20% for Clearasil Cleanser.Promoted from Trainee to Jr. Account Executive in 5 months and awarded with own $1.5M account.


Marketing Services (Intern):

Consulted small and medium-sized companies re: imports and exports to and from the US.

Samples: aIM Integrated Campaign

Hong Kong: Print/Web Integration



A creative Analytic (or an analytic Creative?)

  +  Adept at leading diverse teams a) with cross-functional backgrounds and/or b) across borders. +  Comfortable with market research -- and interpreting findings (including the ones that are not     on the page). +  Will analyze operational issues to achieve marketing and business development goals --     determined "can do"-attitude.           _________________________________________________________________________________   =  Creative Analytic / Analytic Creative.


  Fluent in German Basic French & Spanish Studied and interned on both sides of the Atlantic Extensive experience living, working, and traveling abroad (Europe & Asia) Adept at interfacing between different cultures and managing projects across borders


1989 - 1990

MBA Curriculum