My core skill is strategising and packaging compelling content which sells stuff.
For example, I renovated a private bank magazine and within weeks the bank sold more than $11 million worth of managed funds from one article and $2 million in super (pension funds) from another.
Marketing is essentially story-telling and building relationships with your target community and with key influencers.
One story from my own experience: An influential journalist was made aware of an interesting consulting process and wrote a story about it. A CEO read it, picked up the phone and called the consultant. His company was engaged on the spot for a $3 million-plus job.
My background is in mainstream and digital journalism, from reporter to editor, as well as financial services and professional services marketing.
You will find that my work engages your audience in a manner which informs, influences, surprises and delights.