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I bring 17 years of experience from hands-on Software Engineering in England, to Country General Manager of a Digital Advertising agency in Tanzania, East Africa, and as a Programmatic consultant back in Ireland for the past 6 months.

My core strengths are building and motivating technical and creative teams, as well as consulting with large organizations to initiate, execute and manage strategic partnerships by bridging the business and technical worlds.

As a seasoned Sales Engineer and Technical Account manager for Google Africa, I excelled at building lucrative relationships, launching cutting-edge products and consulting on global Internet product partnerships.

As an Analytics and Data-driven consultant, I am at ease in large and complex datasets, able to use my coding skills to analyze and identify business opportunities.

My startup experience includes mentoring at Innovation Hubs (88mph, Buni Hub, Kinu), and personally launching 2 startups in East Africa.

Work History

Sep 2015Mar 2016

Technical Solutions Consultant, Publishers 

Google Ireland

- Technical Point of contact for a Book of Business of 120 large Publishers from France, Portugal, Turkey on Programmatic Ad Solutions including Display, Mobile and most importantly Video, on which I became a Subject Matter Expert
- Supported DoubleClick for Publishers and AdExchange accounts with Programmatic Deals, Private Auctions, Programmatic Guaranteed implementations and launches
- Trained partners and Implemented the roll out of entire accounts to the DoubleClick platforms (,,
- Consulted on large accounts such as,, on yield management, Tag implementations, page speed optimizations
- Spoke to an IAB event about HTML5 ad trafficking (

Jul 2014Jun 2015

General Manager

Squad Digital

I was Headhunted to Manage a Digital Marketing Company (WPP subsidiary), and service clients in the following verticals
- Telecoms (Airtel Tanzania),
- Beverages (Tusker Lager),
- Banking (CRDB, Equity Bank),
- Electronics Devices (Tecno Mobile).

I was responsible for all aspects of the business including Recruiting, Training, Sales and Financial planning, Business Development, Quality Control, Media buying, Creative Strategies, Pitching and evangelizing the advantages of corporate Digital Transformation within the country.

I grew my team of 10 from scratch. Together we acquired 3 large corporate clients, growing our sales revenue by 60% in just under a year.

Sep 2011Jun 2014

Technical Solutions Consultant

Google Kenya

I worked with Africa's largest publishers and partners on cutting edge technologies and products and I had the opportunity to influence innovation at Google.

Here are some of the products and partners I managed during my 3 years at Google Africa:
- SMS integrations with Orange, Airtel and Moov groups - Project Management and launches in 15 countries.
- Adsense, DFP and AdX with sites such as,,,,
- Google Analytics for Kenya Airways, Zuku TV, Standard Chartered Group and the continent's largest agencies
- Youtube Content Partners such as TFM (Youssou N'dour Media company), IROKOTV (online Nollywood movie company)
- Payment Partnerships with Equity Bank, East Africa's largest bank

May 2010Mar 2011


Safari Gateway

Safari Gateway was an ambitious project of building a multi-faceted pan-African Travel marketplace to help sell and promote Independent Accommodation providers and Tour Operators across Africa. The site included 3 automated classified sections, a blog, a payment interface, and various affiliation systems, which I personally designed and built.
The site was launched in November 2010, and although not a clear success, provided me with valuable experience about online business strategies and managing startups. 

Jan 2005Aug 2009


Tanzania Yacht Charters

Tanzania Yacht Charters was born out of the dream to pursue my life long passion for sailing while living and working with my family, practically off-grid, on the tropical island of Zanzibar.

We sourced a 35ft sailing Catamaran from South Africa, registered the business and set sails for the small island. We found a small fishing village to base ourselves from, built our website, and used digital advertising including Adwords campaigns to make bookings from all over the world.

I later expanded the business to become a yacht charter broker for a selection of partners yachts. At its peak the business was turning over in excess of $100k per year. The business is still ongoing and managed on my behalf although it was negatively affected by the global downturn of 2008.

Oct 1998Nov 2004

Software Development Manager

Micro Medical

At Micro Medical, I managed a Software Team composed of 15 members, including Software Engineers, a Validation Team and Web Designers. We designed, updated and maintained software for a range of 10 Medical Devices.

I performed the following duties:
- Recruitment, Training and Management of Software Development & Validation Team
- Setting Up Software Development Procedures for ISO9001 and FDA Accreditations
- Full Life-Cycle Project Management of all Software Products
- Software Quality, Support Escalations and Custom Products Development with Strong Customer-Facing Skills with the Pharmaceutical Industry
- Staff Training and Consultancy on Setting up company's MRP system.

My contributions to Micro Medical allowed the management to effectively prioritise and monetize software-driven projects, that turned into award-winning medical devices. They were acquired by the Group CareFusion in 2004.



Baccalauréat E

Lycée de l'Europe

French A Levels in Maths, Physics and Computer Science with Distinction



Google Adwords Certified


Google Analytics IQ


DoubleClick Publisher Academy


DFP and Adexchange





Digital Analytics

Sales Engineering

Digital Marketing

Business Development

Web Dev (HTML,CSS, JS)

Coding (C++, Python, Java)

Project Management


FRENCH                          ENGLISH                         SWAHILI