Work History

Work History

Summary

➢ Broad Operational Experience with Impressive Results

➢ Successful Entrepreneurial Experience

➢ Market Expansion Expert

ROI + ROE: My perspective is that lots of people look only at ROI–Return On Investment. It is just as important to look at ROE–Return On Effort. Efforts are the Make or Break of an organization's everyday operations; the returns on these efforts either maximize or jeopardize the success of a business. I have over 15 years of top caliber senior-level experience as an Operational Leader, maximizing efforts and applying industry best practices while working successfully within tight budget constraints.

Holistic View on Business: My primary background stemmed from sales, I have consistently brought strategic market-driven focus and tactical direction to the Operations I have led. Sales mean nothing if you do not have the infrastructure and services to deliver on the promises made. Having been a successful entrepreneur for a large part of my career, I love to solve problems, and being involved in all aspects of running a business allows this holistic approach. I have become known for seeing the big picture and implementing sound business principles in every company I work with, resulting in wildly successful initiatives and fantastic organizational turnarounds.

Business Coach and Leader: As a business coach, I perform strategic evaluations, wherein I consider every aspect of the firm's operations: sales, marketing, financials, HR, business systems, profit margins, customer service, leadership, and culture. As a dynamic team leader with a passion for managing all aspects of Operations and smart, strategic leadership, I enable my teams to focus exclusively on what they do best!

Key Skills: Impeccable work ethic ⋅ Forward thinker and a smart adopter of technology ⋅ Honestly persuasive ⋅ Adept at creative cost control ⋅ Thrives in challenging environments ⋅ Uses genuine relationship building as cornerstone of success.

Jan 2009 - Present

Business Advisor and Marketing Coach

ACUMEN: Business Performance Partners

Bring businesses solid direction of marketing and sales strategies and effective and efficient systems.

- Helped one business achieve up to 90% growth through viral online marketing, while reducing another’s inventory costs by 60%+.

- Helped another client turnaround operations from a negative $10K cash flow monthly to profitability within 4 months.

- Guided business increase their monthly cash flow over 34%.

Certified Guerrilla Marketing Coach • Former Certified Constant Contact Authorized Local Expert and Certified Solutions Provider and Business Partner • Certified Extended DISC® Evaluator • Certified Michael E Gerber Originations New Business Development Program Facilitator • Former Licensed Professional Business Coach

Trusted affiliates include: * LegalShield: Affordable legal service plans for small businesses; be protected and empowered. to worry less and live more. http://www.legalshield.com/ * Constant Contact: Online tools for results-focused eMarketing campaigns. http://www.acumenkc.constantcontact.com * Extended DISC®: Psychometric personnel assessment. http://www.extendeddisc.org/

Mar 2006 - Feb 2009

Senior Business & Finance Account Executive, and Group Lead

Kansas City STAR

Advertising sales specializing in the Business Vertical Market. Worked with B2B advertisers, Financial Institutions, Investment Firms, and Business Services companies.

- Constantly sought opportunities to streamline processes; sat on Customer Relationship Management (CRM) selection committee and the production costs committee.

- Liaison between editorial staff and advertising departments.

- Conducted client evaluations concerning personnel and vendor services.

- Expanded employer's relationship with Ernst & Young to produce their annual(regional) awards publication; created an ever-increasing profitable unit for high-profile employer during tough market times, growing up to 146% over prior year.

- Doubled per-customer revenue for business vertical team; subsequently built reputation as a trusted advisor to other vertical teams for advice to increase profitability.

-Multiplied product offering four-fold in one business-Q4 2004. 

Feb 2004 - Jan 2006

Account Executive / Marketing Officer

Media Services

Prospecting and account care for clients needing offsite records storage, commercial shredding, data backup storage or VAR) electronic records management software.

-Facilitated inviting and interactive expo venue using a fresh and interesting experience for expo visitors.

-Negotiated the largest single shredding services contract in company history.

-First to sell Document Imaging Software for company and first to have single client contracted for all services the company offers.

-Developed company's first marketing plan in partnership with all Public Relations efforts.

Jan 1993 - Feb 2004

Publisher

Mid-Missouri Business Journal

Ran all aspects of daily and long-term business operations for this Business-to-Business Newspaper serving the 12 central counties of Missouri. Committed to making client experience so positively strong that it created immense customer loyalty. “We do not own the publication, the readers own the publication, without them there is no need for us.”

-Helped launch an enterprise that dominated a niche and grew exponentially to become a regional market leader serving 12 counties.

-Helped select and launch the Springfield Business Journal in Springfield IL.

-Doubled in size within 12 months in an industry with an average of six years to attain profitability to 12 counties doubling revenues within first 18 months.

-Adopted and instructed in bleeding-edge technology and trained employees.

-Created the annual Who's Who in Mid-Missouri Award and Banquet. Co-Chaired Chamber of Commerce expo to be deemed most successful and profitable in Chamber's history.

-Founded Columbia, MO, and Jefferson City, MO, Chapters of the Mid-Missouri Advertising Federation (an Affiliate of the American Advertising Federation) and served as Chairman of the Board.

-Won a first-ever "Bright Ideas” award from the Missouri Innovation Center during participation within the Kauffman Foundation's FastTrac entrepreneurial training program.

Early roles: Advertising Sales Manager, Managing Director.

Education

Education

AA Drafting Design

Linn State Technical College

DeVry University

Sustainability Management studies

Certifications

Certifications

Licensed Professional Business Coach (former)

Certified Guerrilla Marketing Coach

Mitch Meyerson - Guerrilla Marketing Coaching Program
The only program endorsed by Jay Conrad Levinson, Then Father of Guerrilla Marketing

Certified Evaluator, Extended DISC

Extended DISC USA

Certified Facilitator, Michael E. Gerber - ORIGINATION New Business Development Program

Michael E. Gerber - E-Myth Revisited

Certified Constant Contact Solutions Provider and Business Partner (former)

Constant Contact

Certificate, Entrepreneur Training Program

Kauffman Foundation - FastTrac II

Volunteer

Newsletter Publisher, Inventors Center of Kansas City, 2014 - Present