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Experienced PR manager with significant expertise in content development, media relations, thought leadership, crisis management, social media and healthcare, institutional and NFP public relations.

Work History

2009Present

Owner/Consultant

Twentyone public relations (21PR)

Principal of communications consultancy and services firm. Services include public relations and marketing communications planning and program management; crisis management; copy/content development for web-based communications; PR writing, including online media kits, collateral, websites, social media, speechwriting. Clients include Special Olympics International, Worcester Polytechnic Institute, Genco Logistics, United Healthcare, several CT marcom agencies.

20052009

Vice President, Executive Director of Public Relations

Cronin & Company, inc.

Headed PR group for $75 million integrated communications firm. Responsible for business development, strategic consulting, PR client service, group profitability and agency promotion. Integrated PR operations with Cronin Interactive to expand service mix and effectiveness, including launch of blogging and social media capabilities. Accomplishments included development of first “green” social media program for Connecticut Light & Power, and formation of statewide insurance employer advocacy group. Other clients included McDonald’s of CT and Western MA; UConn Advocates; Middlesex Hospital; Amerifit Brands.

19992005

Vice President, Director of Public Relations

Mintz & Hoke, inc.

Directed PR practice for $50 million integrated communications firm. Developed portfolio of online and social media PR products; managed PR for announcement and opening of Mohegan Sun $1 billion expansion; created public affairs program for Mohegan Tribe, including upgraded website; wrote and managed Pratt & Whitney 75th anniversary special publication; media trained numerous executives at several of Connecticut’s largest employers; spearheaded many of firm’s new business pitches. Other clients included MassMutual, Webster Bank, CT Children’s Medical Center, Wiremold Company, Mystic Coast & Country.

Education

B.S. Journalism/B.A. English

Syracuse University

relevant expertise

Public relations

Issues management, crisis management, media relations, social media, product publicity, event management, speechwriting, blogging, media training. Deep experience with Connecticut media and public policy.

content development

Writing, editing, and production of video scripts, online periodicals, newsletters, annual reports, special publications, magazine articles; social media content, including blogs, Twitter, Facebook, Instagram; blogging training; speechwriting.

Health/Technology

Extensive experience with robotics, healthcare, hospitals, medical technology, software and trade media relations.

WPI Robotics

Planned, managed, and implemented PR campaigns for numerous private, public, and government organizations nationally, internationally, and particularly in Connecticut.