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Work experience

Jan 2006Present

Co-Founder and Chief Marketing Officer

Women 2.0 (non-profit)

• Produce monthly events in SF for entrepreneurial women in business and technology.

• Designed brand identity and website to bridge offline events with a strong presence online. Produce monthly HTML email newsletters (will forward samples upon request). Manage social media to message target audiences across different domains, from Twitter to LinkedIn. 

Jul 2009Dec 2009

Director of Marketing & Ad Operations

VentureBeat (media startup)

• Ran marketing and operations for VentureBeat conferences (GreenBeat 2009 and DiscoveryBeat 2009). This included producing all marketing collateral (website, program, direct mail, et al.) to coordinating an army of volunteers, from coordinating event logistics to event marketing and partnerships. 

• Managed engineering to fix bugs and push forward feature requests;  Managed advertising operations.

Aug 2007Sep 2008

Product / Marketing Manager

SquareTrade (privately held company)

• Responsible for developing consumer-facing web products, utilizing 10 years of web/UI design experience in managing website redesigns, designing user flow, and creating PRDs which included pixel-perfect mockups.

• Designed brochures, fliers, and other direct marketing collateral; measured ROI and made suggestions for improvement to upper management.

• Initiated and executed direct marketing campaigns; drove annualized revenue of $1MM.

Dec 2006Apr 2007

Web UI Designer

Azureus (tech startup)

• Designed functional specifications and user flow for payments after analyzing consumer needs and business requirements.

Sep 2005Nov 2006

Web Producer

YouSendIt (tech startup)

• Worked with engineering and product management to understand technical issues and deliver user-centered design solutions for YouSendIt products, from building user-friendly wire frames to testing final designs.

• Involved in email marketing campaigns; created HTML emails.

Jul 2005Aug 2005

Web Intern

Taipei Zoo (summer internship)

• Designed website architecture and prototypes for a Taipei Zoo Conservation Project website as a web intern for the Taipei Zoo (Taiwan Tech Trek 2005 Summer Program).

• Received first place award at the National Science Council's Taiwan Tech Trek 2005 Academic Conference in the Life Sciences category for the prototypes.

May 2002May 2005

Lead Marketing Coordinator & Web Designer

Residential Computing, UC Berkeley (college)

• Oversaw production and distribution of all ResComp promotional and educational materials to 6,000+ residents in the UC Berkeley residence halls.

• Responsible for spearheading and managing multiple projects to improve relationship between management and business needs.

• Spearheaded ResComp branding campaign, including logo and website redesigns as well as newsletters, logos, flyers, etc.

• Gathered information to design and create the 16-page Getting Connected in the Residence Halls mailer to answer questions of incoming students.

Sep 2000Aug 2002

Webmaster & Publicity Intern

ASUC SUPERB, UC Berkeley (college)

• Designed semesterly ASUC SUPERB websites and marketing collateral, including fliers and posters to promote concerts, movie screenings, and special events.

• Collaborated with publicity department to create effective marketing strategies targeting UC Berkeley students.



industrial design, sustainability, feminism, being crafty, road tripping, increasing my travel IQ, indie/experimental music, reading, entrepreneurship, guerilla gardening



  Here's the story -- I began designing websites in high school. This was 1999 when we all used AOL Press and I learned Adobe Photoshop, PageMaker, and then Macromedia DreamWeaver to create websites and newsletters. In college, I joined two major campus groups as webmaster and learned the ropes of marketing to college students. I was promoted to Lead Marketing Coordinator at UC Berkeley Residential Computing, managing all print and web materials for 6,000+ residence hall students.   Since college, I have worked through several tech startups and non-profits. I have found that I thrive at solving problems in fast-paced environments with big goals, and I especially enjoy leading web projects as a product and/or project manager. Both my work experience and side projects in chartering various women-in-technology groups have utilized my abilities in culling resources and maximizing ROI regardless of budget and other constraints.   My non-profit work with Women 2.0 and Bay Area Girl Geek Dinners has honed project and people management skills -- I’m flexible, responsive, and adapt well to high-pressure environments. My background in web design, marketing, and product management comes in handy at fast-paced tech and startup environments. I indulged in web 2.0, social networks, and social media since its infancy. In my spare time, I dream of building useful webapps in my spare time, and attend hackathons and industry events regularly.   My portfolio of marketing/design collateral is located in the left column of this webpage.   I am currently looking for a role in product management. I will also consider roles in project management, web design, and marketing. As a startup veteran, I have worn all hats -- sometimes several hats at once!