President and CEO
Creation of the North American subsidiary.
General Management of the operation, with supervision of the Americas.
·Determination and implementation of business plan to build of the brand in the US.
·Very close cooperation with the President on global brand strategy.
·Involvement in the brandand product development.
·Strategic re-positioning of the brand with all the partners in the media and the trade.
·Set up media plan and marketing activities with marketing/PR agency.
·Constant contact with press and other media.
·Complete re-building of the distribution. Focusing on key independent jewelers.
·Direct management of key accounts Bailey Banks & Biddle, LondonJewelers…
·Recruiting and training of sales team and back office.
·Bring the sales turnover back to the level of the brand awareness