Thierry Collot

Thierry Collot


Results-oriented General Manager, with expertise in marketing and distribution of luxury brands in the Americas, extensive knowledge and experience of the US domestic market. Decision-maker, focused team leader and skilled communicator who welcomes challenges, reaches goals, and works well under pressure. My interpersonal skills have allowed me to optimize the performance of the members of my team as well as principals of the various brands to establish the brands on the market and build strong business with top-end department stores, retail chains and network of independent retailers or distributors in the Americas.

Work History

Work History
2006 - Present

President and CEO

Bertolucci Inc

 Creation of the North American subsidiary.

General Management of the operation, with supervision of the Americas.

·Determination and implementation of business plan to build of the brand in the US.

·Very close cooperation with the President on global brand strategy.

·Involvement in the brandand product development.

 Marketing

·Strategic re-positioning of the brand with all the partners in the media and the trade.

·Set up media plan and marketing activities with marketing/PR agency.

·Constant contact with press and other media.

 Distribution

·Complete re-building of the distribution. Focusing on key independent jewelers.

·Direct management of key accounts Bailey Banks & Biddle, LondonJewelers…

·Recruiting and training of sales team and back office.

·Bring the sales turnover back to the level of the brand awareness

Aug 2002 - Sep 2006

Executive Vice President US


 Full responsibility of the US subsidiary (US and Canada).

·Reporting directly to the President and head-office in France.

·Direct involvement with product development.

·Management of wholesale as well as retail (one boutique in NY+ shops in shop).

·Team of 12 people: 6 in sales force (2 Independents), 3 in Back Office, 3 at the Boutique.

·Elaboration and presentation of yearly business plan.

·Implementation: Forecasting, inventory control and Logistical organization.

·Restructured the operation for better control, optimized service and improve personnel working conditions.

·Turnover less than Mio$5 in 2002 with a loss, to Mio$ 8, a healthy profit of over 5% of turnover in 05.

 Distribution

·Adaptation to changes; transitioning from Tabletop to fine gifts.

·Development of business of Art Edition and special pieces

·Distribution via Neiman-Marcus, Saks, Bailey Banks & Biddle and 200 Independents. Direct management of the department stores

·Re organization of sales team, recruiting and training; from 40% in house to 75%.

 Marketing management

·Presentation of business plan Strategic allocation of a limited marketing budget.

·Research new ways to communicate on a niche brand with limited resource. Organize marketing activities, including PA events

·Corners and brand identification in the key POS

Jun 2000 - Jul 2002

Vice President Sales and Marketing

LVMH watch and Jewelry. Caribbean and Latin America

Distribution and Marketing of TAG Heuer, Chaumet, Zenith and Christian Dior.

Double digit annual growth

Turnover in excess of Mio$18 .

Sep 1986 - Jun 2000

VP. Agent for the Caribbean and Latin America

Andros Distributors

Distribution and marketing management of the following brands :

- TAG Heuer, Chaumet, Maurice Lacroix, Daniel Roth & Gerald Genta (Watches)

- Baccarat Orrefors and Kosta Boda (Crystal) Herend (Porcelain),

- Alfred Sung, Laura Ashley, Davidoff (fragrances)

·Business planning, Budgeting and Implementation

·Determine Brand Strategy. Positioning, Pricing, Distribution, Product launches…

·Responsible for all marketing activities


Oct 1983 - Oct 1986

ESC Reims

MBA with majors in International business and Marketing

Minor in Finance.