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Personal Profile

  • Digital Marketing Specialist with experience working Customer Acquisition campaigns in B2B startup 
  • A data-driven postgraduate who studies Business Strategy with background in Financial Management
  • Full right to work in Finland (Visa Type A)

Experience

January 2018Present

Customer Acquisition Specialist

Serviceform
  • Develop new Paid Search strategy and directed execution of PPC campaigns that resulted in 80% improvement in paid search traffic (CTR) and  400% improvement in conversation rate over 6 months.
  • Execute Customer Acquisition campaigns & track performance of various digital channels: Emails, Facebook ads, SEM, SEO and referral campaign.
  • Utilise A/B testing and multivariate analysis to improve landing page performance and conversion rate of website visitors.
June 2017December 2017

Digital Marketing Specialist

Inventshift
  • Setup and Daily Management of Google Analytics and Google Ad campaigns.
  • Data Control and Monitor customer acquisition process through Hubspot.
  • Design customer emails and graphic materials for marketing campaign.
June November (2013- 2017)

Project Manager & Lead Producer

October Beatz
  • Outcome - Successfully organizing four musical concert events, with more than 500 tickets sold out for Gloria Stage & brand building in community.
  • Manage a team of ~50 members over the course of 5 months in continuous success.

Education

Sept 2016Present

Master Degree in Business Strategy

Aalto University
  • Business analysis and development
Sep 2011Dec 2015

Bachelor Degree in International Business

Arcada University of Applied Science
  • GPA 4.3/5