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Personal Profile

  • Digital Marketing Specialist with experience working in B2B startup with proven ability to achieve set goal
  • A highly motivated postgraduate who studies Strategy with background in Finance
  • Experience in leadership and project management

Experience

January 2018Present

Digital Marketing Specialist

Serviceform
  • Developed new Paid Search strategy and directed execution of PPC campaigns that resulted in 80% improvement in paid search traffic (CTR) and  400% improvement in conversation rate over 6 months.
  • Manages digital budgets and improves performance of Paid Search advertising and organic search traffic
  • Utilizes A/B testing and multivariate analysis to improve landing page performance and conversion rate of website visitors.

June 2017December 2017

eCommerce Analysis Consultant

Inventshift
  • Manage Google Analytics and Adwords campaign 
  • Data Control and monitor Hubspot 
  • Design customer emails and graphic materials for marketing campaign
Nov 2013May 2017

Logistics Assistant

Transval Fast Oy
  • Transval is an in-house logistics outsourcing company
  • The team works in Primula is responsible for bread shipping from the warehouse to different regions in Finland

Education

Sept 2016Present

Master Degree in Business Strategy

Aalto University
  • Business analysis and development
Sep 2011Dec 2015

Bachelor Degree in International Business

Arcada University of Applied Science
  • GPA 4.3/5
Sep 2012Jul 2013

Double Degree in International Business

Frankfurt University of Applied Sciences