Accomplished, results-driven marketing & sales strategist offering successful experience driving revenue and brand recognition through strategic marketing initiatives and effective brand management. Recognized as a multi-level leader and hands on manager with explosive sales growth and innovative strategies.

Work History

Work History
Mar 2013 - Jan 2015

Marketing Manager

iPic Theaters

Responsible for activation of local marketing strategies and tactics to drive revenue, admissions, and loyalty customers. Coordinated logistics from film studios, printing assets and movie paraphernalia for new films. Develop advertising, collateral, promotions, and conduct public relations. Drive awareness via SEO/SEM/PPC activation alongside social media. Media buying component based on seasonaility and promotions. 

  • Introduced a Happy Hour generating an additional 32% revenue increase average per month (2013; 2014; 17% 6 month construction w/ new patio addition)
  • Coordinated a NFL campaign (national) acquiring over $2 million in bar sales during NFL games (2013;1105% increase y/y, 2014; +32.6%); World Cup Campaign (new bar campaign;$24k); March Madness (new bar campaign; $17k); Veteran's Day (new; 1 free ticket for Vet; $43k additional vs. standard ticket; lead circuit); NFL Draft (new bar campaign; $11k in one night
  • Generated 147% increase yr/yr in bar sales through market research, promotions, and strategic local marketing initiatives.
  • Accomplished site’s most one-day admits(tickets sold) in 7 year history in 3rd month (1713 admits and $57k in 1 day)
  • Lead the nation in gift card sales % based on corporate-set goals (2013;126% yearly increase, 2014; +42%)
  • Built customer database to 120k members in 12 month time-frame; fastest among national sites and a 138% increase y/y.
Sep 2012 - Jan 2013

Account Manager

Leverage Marketing
  • Develop strategy for over 45 clients across paid search advertising channels including Google AdWords, BING, Facebook, and Linkedin
  • Establish and maintain marketing budgets for clients in relation to SEO, social media, and marketing automation and email marketing.
  • Raised client marketing budget from $855K - $1.9M with track-able results
  • Communicate intricate online marketing reports regarding weekly, monthly, quarterly and yearly online marketing account performance.
  • Landing page and marketing campaigns creation and conversion tracking; 
  • Delivered 215% increase in unique hits through SEO and PPC strategy
  • Proactively manage the personnel (7) performing on the account.
  • Develop strategy for over 45 clients(Food & Bev., restaurant, and non-profits) and putting together a lead generation and revenue growing strategy
  • Maintain multiple CRMs (SalesForce, Zoho) in a current and accurate manner. 
  • Establish and maintain relationships with direct client contacts including A,B,& C-level, marketing, management professionals as well as third party vendors. 
  • Ensure website exposure through various online marketing strategies including paid search advertising, search engine optimization, content marketing, link-building and social media.
  • Day-to-day operation of paid search and search engine optimization accounts guaranteeing quality assurance in project delivery.
  • Active identification of up-selling online marketing opportunities.
  • Writing marketing blogs and designing infographics 
Sep 2011 - Aug 2012

Marketing Communications Project Manager

ACS Athletics

Taking the lead on and facilitating the successful completion on projects such as web, video, and print for several of our College Athletics clients. Develop sales strategy for various web/mobile product offerings for lead generation.

  •  Cold calling, email marketing/ marketing automation, SEO/SEM strategy development for our full suite of products (indiv. new sales: + $540k y/y; residual: + $50k in budget increases, new products: +$200k new revenue)
  • Review and approve proofs of printed copy and art and copy materials developed by creative team.
  • Manage accounts and projects, working within budget and scheduling requirements.
  •  Confer with creative, art, copy-writing, or production department heads to discuss client requirements and presentation concepts, and to coordinate creative activities.
  • Manage relationships and project management with established clients and construct proposals and contracts within selling guidelines to develop and maintain a book of business
  • Coordinating and managing efforts with all internal agency departments (media, creative, production, interactive and accounting) 
  • Presentation of creative concepts and communications (media) plans
  • Develop our CRM for client success and sales
  • Drive the white paper, webinar and partnerships with NCAA conferences for referral source for future clients

Mar 2010 - Sep 2011

Account Executive

University of Houston Athletics

Responsible for cultivating, maintaining and renewing sponsorship, advertising, corporate partnerships for the sale of season, single-game, and group tickets for UH athletic events and promoting event attendance and implements strategies to increase revenue.

  • Accountable for individual goal of $60k in season ticket sales, and $150k in sponsorship/advertising through various marketing channels and contract negotiation (season ticket sales: $77k y/y; upsold: + $12k in seating upgrades, sponsorship: +$254k new revenue) 
  • Extend and initiate lead generation strategies for sporting event patrons using CRM software to maintain database
  • Update website and marketing material via design and content for changes and updates
  • Initiate successful marketing campaign efforts, via outbound sales calls and in-person presentations, but also by email blasts, event marketing and written campaigns.
  • Develop/design promotional items and marketing for youth’s camps with sports and coaches
  • Cultivate relationships with businesses and organizations to ensure customer satisfaction and future growth of ticket sales in accordance with all NCAA, and C-USA
  • Establish, maintain, and expand client lists and work to implement new outreach programs by facilitating repeat business. 
  • Responsible for nation’s largest season ticket increase in Division 1 NCAA Football for 2010 (+82%)
  • Department was awarded the AMA’s Marketer of the Year for our success in creating a unified brand identity for all 14 sports, for the first time in 10 years


Aug 2005 - Dec 2007


University of Houston

Bachelor's in Marketing/Advertising






Social Media

Online Marketing SEO/SEM/PPC





Marketing Manager of the Year - December 2013

Results based award among 9 sites in 3 areas: Revenue, Site Paid Admits, Gift Card Sales

NCAA-Largest season ticket increase in Division 1 NCAA Football 2010

Largest season ticket increase in Division 1 NCAA Football for 2010 (+82%)(University of Houston Athletics ’10-11)NCAA ticket increase reference