Tom Hartje

Tom Hartje

Summary

  • Social Media/Social Commerce (MaketheAList, Stocks on Wall Street)
  • Marketing, Branding Strategy, International Advertising Agency Management (DDB Worldwide, Leo Burnett Worldwide).  
  • Internet Professional Services - Corporate Development, Global Partnerships, International Expansion (Scient Corp.)
  • Start-Ups - Management Consulting, M&A, Marketing Communications, Retail Marketing, China Business Development (China Business Development Group, Hartje Cross Wilson Ltd., Retail Marketing Asia Ltd.)

Professional & Personal

Affiliations:  Marketing Executive Network Group (MENG); American Marketing Assoc.; American Chamber of Commerce; Chairman, Hong Kong 4A’s (Assoc. Accredited Advertising Agencies); London Institute of Directors, Pacific Rim Forum

Speaking Engagements:  Goldman Sachs Software Conference (Hong Kong); Gartner Technology Summit (Los Angeles); Hambrecht & Quist Technology Forum (San Francisco); Asia Interactive Media Forum (Hong Kong); Microsoft Converging Technologies Conference (Singapore); London Institute of Directors M&A Forum (London); Wharton Business School; CNBC Asia Sales Training Seminars (Singapore, Hong Kong)

Personal:  Spanish/French (basic).  U.S. Citizen, raised on Iowa farm.  Reside in Marin County.  Interests: Wine; Tech/Gadgets; Investing; Travel; Dogs.

Work History

Work History

Prior Experience:  DDB Worldwide, Chicago -- created first marketing blueprint for McDonald's International Division, coordinated McDonald's marketing launches in 12 countries across Europe, Asia, Latin America.  FCB Advertising, Chicago -- clients:  Kraft Foods, First Chicago Bank, Sears.  Walt Disney World, Orlando -- sales promotion.

Managing Director, International

Scient Corporation

•  Assisted CEO with C-level business development introductions to my contacts in N. America, Asia, Europe.

•  International expansion strategy development.

•  Interim Director for Scient Asia Pacific in Singapore, Hong Kong.  Managed Deutsche Bank partnership for $300m eMillennium2 Technology Venture Fund.

Mar 2012 - Present

Chief Marketing Officer

MaketheAList, Inc.

Social Commerce on a disruptive innovative Social Media Platform (Beta Stage)

2011 - Present

Marketing Director/Contributor

Stocks on Wall Street, LLC

Financial success is not a matter of chance, it's a matter of choice - StocksonWallStreet

2002 - 2012

Owner

China Business Development Group

Focused on strategic marketing/business development for companies expanding in China/Chinese companies expanding internationally 

•  Brokered M&A deals in marketing services sector valued at $400m.

• Business development for frog Design, TOM Group (China Internet conglomerate), China Interactive TV, Flycast Online, Home Shopping Network Asia, WineShopper.com, MediaOne, SK Telecom (So. Korea) 

•  Wine imports into China, including distribution, marketing, merchandising.

Jan 1999 - Dec 2001

Managing Director, Corporate Development/Corporate Partnerships

Scient Corporation

Top-tier Internet consulting firm/systems integrator that helped pioneer the first wave of the Internet & was the fastest growing services company in history

•  Go-to-Market/Value Proposition development.  

•  Joint Venture development, including M&A for $2b acquisition target.

•  Global Partnership development across 6 Business Units (Consumer/Retail, Enterprise, Financial, Healthcare, Telecom, Media/Entertainment) & 5 Service Offerings (CRM, Supply Chain, Content Management, Networking, EAI). 

•  Offshore IT services model development, including HCL Infosystems partnership, India's largest IT group -- reduced costs 50%, increased margins 45%, client conversion rate from 20% to 60%, 40% productivity gains.

Nov 1992 - Dec 1998

Managing Partner & Founder

Hartje Cross Wilson Management Consulting Ltd.

Entrepreneurlal start-up of this independent marketing & communications firm

•  Marketing services firm for Fortune 100 Clients in Asia, including Apple, Citibank, CNBC, ESPN, HSBC Bank, IBM, General Motors, Lufthansa, Microsoft, NewsCorp, Pacific Rim Forum, Pepsi, Procter & Gamble, Time Warner, United Airlines.

•  Co-founded Retail Marketing Asia Ltd., a sales promotion & point-of-sale merchandising agency for Louis Vuitton, Johnnie Walker, Hennessy, British American Tobacco. 

Jan 1990 - Oct 1992

Exec VP/Regional Managing Director, Greater China

Leo Burnett Advertising Worldwide

Turn-around success for this premier global advertising agency/marketing communications group

•  Turnaround success, P&L responsibility. Restored 360-staff operation to #1 rank as S.E. Asia’s largest regional advertising agency operation.  Mended key multinational client relationships, profit +80%, revenues +45% to $120m.  Staff turnover rate reduced from 67% to 12%. 

•  Launched Brand Identity Design, Digital Media, Direct Marketing & PR subsidiaries.

•  C-level client relationships with Procter & Gamble, Philip Morris, Kellogg’s, United Airlines, Intel, BMW, Standard Chartered Bank, Four Seasons Hotels, United Airlines. 

•  Led entry into China, opening offices in Shanghai, Beijing, Guangzhou.

Nov 1986 - Dec 1989

Exec VP/Managing Director, Asia

Management roles with DDB – largest division of Omnicom, world’s largest marketing services group

•  P&L responsibility, 8 offices, total revenues of $240m, reversed chronic losses, new business reached record highs.  Flagship Hong Kong ad agency ranking leaped from #24 to #3.  Led expansion into China, India, Japan.  Managed Omnicom's merger of DDB & Needham in Asia.  Key clients:  Apple, American Airlines, Chase Bank, Hiltion, Jaguar, McDonald's, Michelin, Rolls Royce, SC Johnson, Seagram's.

•  Launched high-margin Design Group and PR subsidiary.

Jan 1982 - Oct 1986

Sr VP, Europe

•  Increased revenues $180m.  Led European new business development, expansion into 9 markets.  Won Freixenet Wines, Honda, AIG, McDonald’s, Xerox, Clorox.  Supervised McDonald’s European advertising account.

Education

Education

BA

University of Iowa

MBA

Thunderbird School of Global Management

Rated #1 MBA for international business by Wall St. Journal, U.S. News & World Report, Financial Times