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Thang Nguyen Nam 

Retail Director at Kido Group (Formerly Kinh Do Corporation)

Summary

- 8 years experience in Consumer goods - Retail - E-commerce.
- Expertise in new business start up, strategic planning, marketing plan execution, budgeting, customer service, staff training, supervision and mentoring.
- Skilled in P&L management, pricing strategies, competitor and market analysis, staffing, management reorganisation, new product development and targeted marketing.

Core Competencies

  • Vision
  • Business Development
  • P&L Management
  • Strategic Thinking
  • Budgeting/ Forecasting 
  • Communication
  • Team building and leadership
  • Product launches  
  • Customer Insight and Market Analysis

Work History

Jan 2015Present

Retail Director

Retail Director at Kido Group (Formerly Kinh Do Corporation)

Main Responsibilities :    

  • Develop a business strategies plans for SBU Retail
  • Leading and managing retail stores chain and KA channel to achieve P&L targets included Top line and bottom line
  • Develop and implement A&P plan such as end-user promotion programs, advertising campaigns and sponsor.
  • Manages personnel including training, mentoring and development; monitoring, evaluating and coaching performance; and
    staffing, scheduling, prioritizing, and delegating work assignments.

Demonstrated success record of:

  • Helped increase sales revenues by over 40% reached 70 billion VND in 2015. 
  • Contributed to Kinh Do’s retail stores system restructured and brand repositioning worked with Publicis Agency.
  • Develop full scale new project plans : New business model for Kido Retail (Nationwide) - Worked with BOD and Rice Creative/ Publicis VN
Jan 2014Jan 2016

Senior Strategic Advisor

www.disieuthi.vn

Main Responsibilities :

  • Building Business Model for Disieuthi.vn 
  • Developed a strategic business  plan 

Demonstrated success record of:

  • Increase company value by 20x (100.000 USD to 2.000.000 USD)
  • Capital call : 2 deals successful 
May 2012Dec 2014

Marketing Director (Marketing Director and Chief Operating Officer)

Kinh Do North - Kinh Do Group (KDC)

Main Responsibilities :  

  • Develop a strategic business  plan for products line.
  • Lead and managing retail stores chain to achieve P&L targets.
  • Develop and implement a strategic marketing, products management and integrated communications programs.
  • Lead and managing the team leader for each strategy business unit products to ensure that team leaders corporate in smoothly and proficient to meet the goals through AP, S&OP, G2M systems.
  • Develop and implement A&P plan such as end-user promotion programs, advertising campaigns and sponsor.
  • Develop and managing marketing budgets. Planning, Monitor and evaluate marketing activities to measure effectiveness and recommendation of improvements.
  • Leading and managing market research projects. Combine and manage data in preparation of market information. Conduct market analysis and produce management report to facilitate business decision-making and developing the new products.
  • Implements brand communication activities (both ATL + BTL) including TV/Digital/OOH/PR and Print/Activation
  • Develop and managing trade marketing programs for Horeca channel and Retail Stores to increase brand presence and market share.

Demonstrated success record of:

  • Develop and managing Kinh Do’s retail stores and B2B channel.
  • Helped increase sales revenues by over 30% reached 50 billion VND in 2014.
  • Contributed in Kinh Do’s retail stores system restructured and brand repositioning.
Nov 2008Apr 2012

SBU Manager

Kinh Do North - Kinh Do Group (KDC)

Main Responsibilities :                                                               

  • Leading and managing products line to achieve P&L targets.
  • Plan and managing annual business strategies for products line.
  • Leading and managing the team leader for each strategy business unit products to ensure that team leaders corporate in smoothly and proficient to meet the goals through AP, S&OP, G2M systems.
  • Selected, coaching and evaluated the team members  to inspire team to achieve the goals.
  • Managing and monitoring  product categories to follow the business strategies.
  • Keep track of unit business to assure that SBU work in efficient and exceeding sales goals.

 Demonstrated success record of:

  • Develop and managing two key product lines of Kinh Do group (Cake Line and Fresh Cake Line) . Helped increase sales revenues by over 30% per year from 2009 to 2012, revenues reached 500 billion VND per year.
  • Managing four Brand such as Solite/ Scotti/ Aloha/ Kinh Do
  • Leading and managing Sophie’s launching  at Vietnam north market in November 2011. Reached 100 billion VND after two years of launching.
  • Leading and managing Aloha’s launching at Vietnam north market.

Education

Feb 2012Oct 2012

Kinh Do Way (Training level of the Group Director)

Kinh Do Group Training College

Excellent

Jan 2011Jan 2012

Mini MBA (Training level of the Group Manager)

Kinh Do Group Training College

Excellent

Mar 2011Jul 2011

Chief Marketing Officer (CMO)

PTI Education Group

Excellent

Sep 2004Sep 2008

Bachelor Of Business Administration

VNU - University Of Economics and Business

Excellent

Nov 2007Aug 2008

Kinh Do Group : Management Trainee Program

Kinh Do Group Training College

Excellent

May 2007

Gameshow : Enrichment Not Difficult

First prize in the national contest " Enrichment Not Difficult " on VTV1