Senior Marketing and Communication Analyst
•Development and execution of the Marketing and Communication annual plan taking into account the global business plan.
•Development and execution of innovative events to the clients and prospects reinforcing the long-term relationship.
•Manage and organize sector fairs and sponsorship.
•Responsible for the budget control and measurement the results.
•Development and execution of the Internal Communication annual plan.
•Creation of sales campaigns and strategies to brand reinforcement between the employees.
•Plan and organization of the national annual sales convention.
•Internal trainings: “The importance of Marketing and Communication in your sales”, “Business Etiquette and Corporate Style Tips” and “Organizing Perfect Events”.
•Responsible for the layout and the distribution (internal and external) of publications about food and agribusiness.
•Responsible for the internal newsletter (content and layout).
•Responsible for intranet content.
•Development of internal publications about Sales, Products and Client Orientation.
•Development of strategies to increase the quality of the personal selling of the Relationship Managers.
•Development and launch of the new website www.rabobank.com.br
•Responsible for the direct marketing projects for the Rural Banking clients.
•Project leader and responsible for the development of the Rabobank database in Access and later gives support to the current CRM.
•Producer of the Rabobank Brazil film.
•Relationship with suppliers.