Tom Gregson

Interest

34 years as a vocalist

7 years as a choir conductor

Certified Scuba diver

Thomas Gregson Resume

Thomas Gregson Accomplishments
  • Worked on marketing team that took the conversion rate of lead to applicant to over twice its previous size.
  • Became valued and contributing member of WGU's most successful marketing team without prior marketing experience inside of one year
  • Managed an agency of record to meeting lead and application goals, normalizing new policies and procedures, and guiding their efforts to meet WGU's needs.
  • Created Microsoft Excel tool to forecast online vendor's lead and application numbers based on previous data.
  • Involved in and developed an aptitude for people related jobs and responsibilities for the past 20 years.

Online Vendor Manager - Western Governors University, Salt Lake City, UT ▪ 2007 - Present

  • Manage the team at Datamark who are WGU's agency of record.
  • Direct efforts to negotiate, purchase ad space, maintain quality and quantity of presents on online vendor web pages.
  • Create tools, reports, policies and procedures to ensure that goal numbers of leads and applicants are met on a monthly basis.
  • Meet weekly to report, strategize, discuss, and prioritize responsibilities of team members.
  • Authorized to spend marketing funds where appropriate.
Reports Consultant - Western Governors University, Salt Lake City, UT ▪ 2006 - 2009
  • Create, develop, maintain, organize monthly reports for the Vice President of Marketing and Enrollment, the marketing staff, the Director of Enrollment and the Enrollment supervisor.
  • Analysis and report data reporting anomalies and trends.
  • Repair report malfunctions by working with help desk team to find, fix and verify correction of problems.
Program Launch Manager - Western Governors University, Salt Lake City, UT ▪ 2006 - 2008
  • Create, manage, and maintain program launch checklist.
  • Organize meetings with faculty and staff wherein program launch details are discussed.
Brochure Print Manager - Western Governors University, Salt Lake City, UT ▪ 2006 - 2008
  • Coordinated the printing of all WGU brochures from completed soft copy to off-set printing.
  • Attended press checks to ensure quality printing.
  • Managed inventory of all printed brochures including those used for daily direct mailings.
Merchandise Manager - Western Governors University, Salt Lake City, UT ▪ 2006 - 2009
  • Ordered, inventoried, Assure quality of and coordinated use of WGU merchandise used by field reps, teachers college, and human resources departments.
Manager - The Music School, American Fork, UT ▪ 2005 - 2006
  • Directed sales efforts to enroll new students into the music program.
  • Maintained organization of facility including maintenance, repairs, and room inventory
  • Created and maintained reports to assist CEO and COO with current trends and anomalies.
  • Managed two staff and 40 teachers addressing day-to-day issues.
Computer Software Skills

Microsoft Office 2007, Microsoft Windows® 2000, Microsoft Windows® XP, SAS, Oracle Banner.

Education

Bachelor of Arts - University of Lethbridge, Lethbridge, Alberta, Canada ▪ 1997

Sound Engineering Diploma - Recording Arts Canada, Winona, Ontario, Canada ▪ 1998

Work History

Work History
Aug 2006 - Present

Marketing Coordinator

Western Governors University

Education

Education

Skills

Skills

Leadership

I have been in leadership positions for the past 20 years. Most opportunities I've had have been non-professional and yet have served as valuable training. I have been in a leadership role for the past two years as I work with an agency of record to manage our online vendors and affiliates.