Travis Giffin

Travis Giffin

Summary

Professional Profile

Business Strategy ::: Technology Strategy ::: Marketing Strategy

Accomplished senior-level digital marketing analytics professional with an extensive record of success consulting, selling, leading and supporting large clients. In-depth expertise leading and being part of teams driving high priority strategic initiatives spanning multiple operational centers within client organizations. Industry expertise in Media & Entertainment, eCommerce, High Tech and several other industries. Led and collaborated on projects with clients such as WalMart, Ford Motor Co , Gannett, Nintendo, Electronic Arts, Getty Images, Real Networks, Piczo, Telstra, HP, News Corp., Seattle Times, CBRE, Yahoo!, T-Mobile and Nike.

Beyond the Resume and Dream Role

          ETHICAL ::: HIGH ENERGY ::: INITIATIVE ::: TEAM ATTITUDE ::: CUSTOMER ADVOCATE

OVERVIEW

I am pursuing a leadership and management role (VP, Director or Sr. Manager depending the company and how they structure their career path).  I have over 17 years of experience with business technology  systems and the most recent 11 years, experience with team leadership, thought-leadership, business analysis and processes. 

I am looking for an outward facing digital marketing strategy position. I want to work with clients, prospects or internal staff to identify business objectives and determine technology solutions to increase revenue.  With my extensive experience domestically and internationally, I am able to speak with confidence about most technology solutions. Therefore, I am very articulate, comfortable with speaking in front of customers, and I have a great knack communicating effectively with both technologists and business people.

My customers have primarily been Fortune 500 companies in financial services, retail, and high tech, and large media organizations. Please refer to the portfolio section to the right where I have listed past/current sampling of clients and partners I have worked with during my career.

Typical job descriptions or roles I am interested in for career growth:

TITLES: VP or Director of Digital Marketing Technology or Analytics ; VP or Director of Solutions Architecture; Digital Marketing Evangelist; Technology Relationship Manager

Essential job functions would include:

  • Acting as lead technology strategist in client facing meetings.
  • Working closely with technology partners and internal teams to deepen relationships and identify business opportunities.
  • Be responsible for developing initial technology approaches for client business problems, and structuring phased project approaches from scoping, to architecture and planning, and building technology solutions.
  • Leverage and bridge web, mobile, email, creative, gaming, search and digital media and other technologies to create go-to market marketing strategies that drive tactical goals to improve acquisition, engagement, conversion and retention.
  • Provide extensive knowledge of, and preferably, hands-on experience with a wide array of possible digital communication methods.
  • Balance the technical skills with marketing agencies, customer digital marketing depts, business intelligence depts and a general enthusiasm for relationship marketing /advertising /branding/communications/business analytics.
  • Develop data integration strategies and best practices for various silo'd groups to create an executive strategy that drives marketing initiatives to improve revenue generation.
  • Ensure a strategic focus throughout the entire lifecycle of a project.
  • Provide a perspective on creative, functional, and technical direction of solutions being delivered to the client.

Work History

Work History
Sep 2009 - Feb 2011

Sr. Director, Professional Services & Sr. Account Director

COVARIO

Marketing Analytics Solutions Company Sept. 2009-PresentPlays a vital role in integrating and growing digital analytics, PPC, SEO disciplines and managing the Professional Services implementation team at Covario. Drives company growth and innovation by integrating and managing complex client requirements. Delivers and executes on projects that maintain reliability and creates service surprise with clients. Has the ability to see through a 360-degree lens and understand how all things digital fits into the big picture especially with analytics.

Responsibilities:

  • Collaborates with Exec. Staff VP’s and peers on the digital team to foster the vision of digital marketing channels that integrate web analytics with SEM, SEO and Display.
  • Manages the Professional Services Team and motivates and inspires account management direct and dotted line reports
  • Trains and develops the greater organization on fully utilizing and integrating analytics within other marketing opportunities
  • Leads in internal initiatives as part of building Covario digital capabilities
  • Keeps an active finger on the "pulse" of the market. This includes technology, legal and behavioral changes
  • Participates in new hire process and finds ways to attract top talent
Jan 2009 - Sep 2009

Digital Marketing Pre-Sales Manager

Accenture - Marketing Sciences Group

Top Tier Management/Technology Services Company 

Responsible for managing the constant stream of new opportunities generated across Accenture through the early stage screening, development, launch, and incubation activities required to build the digital performance marketing optimization business.  Capture ideas from employees, business partners, and clients.  Work collaboratively with organizations across Accenture to develop those ideas into projects which meet the screening criteria as having high potential for creating long-term value.

Responsibilities:

  • Collaborate with Digital Transformation Team, Enterprise Sales & Business Development
  • Prepare and position sales presentations with product demonstrations across the Digital Performance Optimization Platform(DPO)
  • Evangelize the Digital Performance Optimization Platform: Accenture Web Evaluator(AWE), Accenture Digital Diagnostics(ADD), Accenture Digital Optimization(ADO), Accenture Performance Dashboard(APD), Accenture Strategic Search(ASS), and Accenture Ad Buyer Banner Audit(ABBA)) along with 3rd party vendor solutions.
Aug 2008 - Jan 2009

Interim VP of IT Projects/Infrastructure

Crafts Americana Group

Catalog/Direct marketing/eCommerce Company

Created and managed a comprehensive multi-year plan to update all systems across the organization. Led a team of 4 people with various skills to execute on several initiatives for PCI compliance, hardware infrastructure updates, and application and platform upgrades to create a more robust website experience for customers.

Responsibilities: Project management, vendor management, coaching, leadership and guidance of team members, business intelligence, hardware analysis and evaluation, software analysis and evaluation, warehouse, shipping and order management software upgrades, design and integration recommendations for operational systems, evaluation of application frameworks(MVC, ORM, Dependency Injection)over-all ownership of entire organization system health and administration. Comprehensive systems documentation and architecture diagrams.

Mar 2004 - Jul 2008

Sr. Analytics Sales Consultant

Omniture

Architect and lead strategic Enterprise-Wide web analytics projects giving guidance on marketing optimization with a special focus on segmentation, search bid management, mobile, Web 2.0, A|B/MVT testing, and integration.Provided thought and technology leadership by educating clients how to better reach, acquire, engage and convert their prospect/customers using the recommended solution designs. This includes responding to RFPs and closing sales for projects up to $5 million.Customers included every vertical on the web and 100’s of solution design meetings between 2004-2008. Customers included: HP, WalMart, Electronic Arts, Piczo, Nintendo, Gannett, News Corp., InfoSpace, Whitepages.com, Chicago Sun/Times, Cirque Du Soleil, Harrah’s,CNET, CourtTV, Real Networks, SixApart, PopCap Games, Lucas Film, Zillow, Imeem, Digg, and Starz Media.

  • Evaluate client web analytics and digital strategies - Lead client teams through the evaluation of all web analytics processes for all digital strategies across many best of breed technology platforms and using those platforms to execute initiatives.Applying qualitative/quantitative methodologies to provide recommendations to improve site performance, content relevance, advertising sales programs expansion and end-user digital experience.
  • Provide leadership, direction and thought leadership to client internal staff - Function as a subject matter expert for client on all aspects of digital eco-systems and how they can be leveraged within client deliverables and effectively guiding these staff members to define scopes of work, managing clients, project budgets, other 3rd party vendor relationships and project resource allocation
  • Mentor and coach sales teams - Coached/supported in-experienced sales team members (11 total 2004-2006) on value proposition of web analytics solutions and processes versus features, resulting in lowering the normal 3-6 month ramp-up period and drive more sales sooner than normal.
  • Respond to and drive RFP process - Collaborated in driving multi-millions of dollars in revenue by positioning and architecting solutions that solved difficult business problems and met customer needs.Specific solutions included new processes as well as custom products to help solve the customer objectives including custom reporting, content testing, search bid management, and integration with 3rd-party marketing solutions.
  • Led international initiatives - Traveled extensively internationally to educate and support regional staff on solution possibilities and direction.Influenced sales of solutions to key international APAC (Australia and Japan) customers.  This resulted in substantially growing the region from 2005-2007.
  • Played key role in retention and renewal/up-sell success – Involved as senior key team member helping Omniture realize a 95% retention and renewal/up-sell rate by working closely with clients to understand their business needs and recommend appropriate solutions or maintain customer satisfaction. Resulting in substantial uplift revenue for Omniture.
  • Support multiple sales teams – Provide technical leadership in the RFP process helping sales teams (usually a team of 3 per deal) to exceed quotas every year by large margins (between 36% and 196% over target depending on the year). Combined Total Contact Value 2004-2007: approximately $50million.
2003 - 2004

Sr. Solutions Consultant

Schemalogic, Inc.

Recruited to help start-up company design integration solutions for disparate databases. Accountabilities included providing leadership to grow and create teams to drive sales and marketing efforts. Managed several processes and initiatives during the start-up process.

  • Reported results of initiatives and growth to Executive Management team, Venture Capitalist investors, and Board of directors.
  • Played key role in developing strategic partnerships with companies in the content management space thus delivering return on investment for VCs and gaining visibility and credibility within the CMS world.
2001 - 2003

Sr. Sales Engineer (Solutions Consultant)

NetIQ/Webtrends

Provided pre-sales technical support for NetIQ’s enterprise monitoring and analytics solutions. Created and delivered sales presentations, prepared technical responses to RFPs, architected solution designs, and demoed products to potential customers and partners, worked closely with business development team.

  • Analyzed and made recommendations to improve site performance, marketing programs and customers digital experience to meet business objectives thru the use of online marketing, e-mail marketing and website user testing using quantitative and qualitative methodologies.
  • Achieved 100% of annual quota in only 9 months and made the President’s Club for sales excellence
  • Closed $4.5M in revenue, secured numerous strategic partners and helped the company establish a reseller model with ISPs and web design agencies in the NY area, generating a substantial ongoing revenue stream.
1999 - 2001

Sr. Sales Engineer(Solutions Consultant)

CapitalStream Software

Stepped into this role during time of rapid growth for the company. Initially focused on company’s core product and on maintaining customer satisfaction in a sometimes challenging environment. Saved thousands of dollars and improved customer service by relocating to be closer to customer base in NYC.

  • Maintained confidence of customers despite numerous challenges with product and organization’s customer service. Worked closely with existing customers to ensure they knew how to use the product effectively.
  • Managed complete project lifecycle for implementation of CenterPoint finance application in several organizations. Oversaw all aspects of client relationships all the way up to senior levels of the organization.

1997 - 1999

Sr. Corporate Sales Engineer

  • Provided pre-sales technical support for Onyx CRM applications. Trained and supported field sales engineers, prepared implementation estimates and created and maintained industry vertical demo environments.
  • Implemented Onyx Customer Center CRM application in several organizations. Managed full project life cycle, from technical design all the way through to system testing and user training.
1996 - 1997

Staff Consultant

Claremont Technology Group
1986 - 1992

Electronics Warfare Technician(E-5)

Education

Education
1993 - 1996

Bachelor of Arts

Emphasis in Information Systems

Seattle, WA, US

Phone: (206) 543-4078

Website: http://www.washington.edu/

School Type: Public