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Fortune 500 digital strategy executive with 17+ years experience in all areas of integrated marketing and progressive skills in new media business and product development. Proven career in defining acquisition and retention strategy, establishing new business targets, presenting unique product/sales pitches, and developing new platforms for consumer engagement. Excellent communication and interpersonal skills with a strong ability to motivate cross functional teams to achieve business goals and objectives. Platforms: Web 2.0/3.0, podcasting, mobile, YouTube, interactive television, live interactive Webshows, Second Life, social media / community New Media Platforms:

  • Internet & Rich Media Applications
  • Video / YouTube / Webshows
  • Mobile / Wireless
  • Interactive Television (ITV)
  • Community / Social Networking / Social Media
  • Podcasts / RSS
Core competencies include:
  • Digital Strategy & Business Development
  • Public Relations & Advertising
  • Integrated Marketing Planning & Execution
  • Creative / Editorial Direction
  • Strategic Partnerships & Affiliations
  • Presentations / Negotiations
  • Budgeting & Financial Management
  • Organizational Development & Visionary Leadership
  • Product Development / Project Management

Work experience

Mar 2009Present


tf | digital Consultancy with a focus on developing enterprise-wide strategy around the integration of technology and new media with traditional online and offline marketing and communication channels.
May 2007Mar 2009

Emerging Marketing Channels

Circuit City
Consumer electronics retailer. Responsible for identifying market viability, business development, contract negotiation, and enabling technology partnerships. Leverage consumer insights to test and evolve channels into repeatable, mature, business driving opportunities. Channels include viral / social / word-of-mouth, mobile, YouTube, live video, and user-generated content. Highlights: Created ‘Circuit City Live,’ the first retail-to-consumer multi-million dollar live interactive online entertainment and education brand. Programs have resulted in repeated and sustained exponential increase in typical Web site conversion rates and other traffic quality metrics. Led the strategy, development, and rollout of multi-million dollar co-op marketing program for Circuit City Direct. Negotiated the first ever retail partnership between Circuit City and Consumer Reports magazine - the most trusted name in unbiased consumer information.
May 2006May 2007

eCommerce Program Manager

Circuit City
Consumer electronics retailer. Recruited to position responsible for online integration and strategy for retail marketing, merchandising, and promotions programs for $1B+ direct division of Circuit City. Highlight: Led cross function teams to create online holiday marketing plan that contributed to growth in Web sales 3x projected Black Friday weekend forecasts.
May 2005May 2006

Board of Trustees

Abington Art Center
Non-profit regional art center.
Jan 2003Jan 2006

President / Chief Marketing Strategist

The Dan Ryan Group
International strategic marketing and creative services firm. Highlights: Secured investment & successfully launched strategic marketing firm in competitive Philadelphia market. Achieved break even status in 2nd year with 3x sales and managing costs through creative partnerships and effective marketing. Orchestrated the marketing and re-branding of start-up consumer electronics client. Leveraged IP portfolio and turned company from $500K/year product firm to $21M/year licensing business within 3 years. Created retention campaign for $300M trucking firm. Program included database segmentation, marketing planning, creative development, and fulfillment of direct mail. The program yielded a 20% response rate with overall impact of 34% of business retained. Employed buzz & traditional marketing tactics garnering nat'l attention for sale of unique 27,500 sq ft mansion. Placements included AP, Philadelphia Inquirer, ABCNews, various local tv, Internet, and print outlets.
Oct 1999May 2002

Director, Creative Services

Provider of interactive television ITV hardware, software, and services to domestic and international cable operators. Recruited to new position to direct all aspects of marketing communications including supervision of 12 designers and producers. Accountability for a multi-million dollar budget. Responsibility also encompassed effective marketing of corporate brands and oversight of advertising, Web site, trade shows and direct mail. Developed video and marketing collateral design, as well as ITV user interface screens. ITV portals created for companies such as AT&T, Comcast, Charter Comm, Ford, Kraft, Best Buy, Subaru, and others. Highlights: Reduced trade show expenses by more than 25% by designing interactive sales DVD that showcased existing product, proof of concepts, and marketing collateral. Directed interface design for most widely deployed ITV vendor. Developed in-house agency resulting in dramatic annual savings of marketing communications production.
Jun 1998Apr 2000


Total Online /
Interactive marketing and Web design firm. Founder and manager of interactive marketing agency. Responsible for all aspects of operation including sales and marketing, financial management, public relations, and creative production. Established business plan and created brand awareness for regional sports information Web site. Oversaw all phases of Web site development for clients such as Royal Bank of Pennsylvania, Bogart Associates Staffing, Mann Center for the Performing Arts, and The Philadelphia KiXX. Highlight: Launched first independent regional online sports Web business which included partnerships with media companies such as Comcast, The Fan Magazine, Y-100 Radio, and other Philadelphia regional media outlets. Through cross promotion with partners, timely content management, e-mail campaigns, and effective community building, traffic resulted in 1 million page views per month with an average visit lasting at least 12 minutes.
Jun 1996Jun 1998

Senior Interactive Media Developer / Sports Producer

America Online
Leading network of Web brands and the largest Internet access subscription service in the United States. Oversaw development, maintenance, and updates of interactive content for most visited local online network on AOL. Acquired content from professional sports teams and personalities, harnessing the power of community interaction at the dawn of the modern Web. Managed and directed team of nine, including freelance developers in the presentation of interactive content, advertising, and graphic design. Highlight: Part of team that pioneered the use of polling for AOL and created early-generation, user generated content features such as “You Be the Sports Reporter” where AOL subscribers could write their very own re-cap of sporting events which ultimately contributed to AOL’s community.
Jan 1993Jun 1996

Program Manager / Producer / Television Photographer

PRISM / SportsChannel Philadelphia
Regional sports and entertainment television networks. Responsible for the evaluation and acquisition of entertainment, feature film and sports programming. Managed the day-to-day creation of network programming schedules as well as wrote and produced interstitial feature programming. Highlight: Pioneered the online launch of two sports and entertainment television networks at the inception of the dot-com era. Successfully deployed never-before-seen interactive features such as offering viewers the chance to cast live votes for sponsored player-of-the-game segments and e-mail sports related questions to live on-air talent.
May 1992Sep 1994

Producer / Television Photographer / Audio Operator

Philadelphia Park Racetrack Television
Nationally syndicated horse racing and wagering television network.



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