Summary

A strategic thinker who also knows how to get results. Track record of exceeding targets and improving operational performance in sales, marketing and distribution. Roles include: Principal at Brigid Executive Consulting, a consulting firm serving start-up and established companies in the technology and wireless industries. Services include marketing strategy, planning and execution; product management strategy, planning and execution; business planning, product development and new market entry; and interim CEO, COO and CMO services. Brigid's consultants all have at least 10 years of work experience in their field, and have held operational roles in addition to consulting. Formerly Director at Microsoft Office Live at Microsoft Corporation, responsible for driving customer acquisition worldwide and managing field operations across UK, France, Germany and Japan. Over a year managing marketing and sales activities around phones and accessories for AT&T Wireless (>$1 billion business) Three years in management consulting helping Fortune 500 CXOs address strategic sales/marketing/product issues. Seven years in tech startups including positions in product management, finance and operations. First company grew from 8 to 120 people and $0 to $34m in revenues over 5 years and IPOed in 1996. Second company was successfully sold.

Work History

Work History
Nov 2007 - Present

Principal

Brigid Executive Consulting
Advise technology companies on strategic and marketing issues. Brigid can provide an interim executive to help a start-up accelerate growth or an entire team to develop and execute a marketing strategy. Services include: For start-ups: -Interim CEO, COO and CMO services, especially for companies who need experienced senior leadership but are not ready to hire an expensive full-time executive. -Business plan development -Marketing strategy, planning and execution For established companies: -Business planning, product development and new market entry -Marketing strategy, planning and execution -Channel marketing plan development Industries: -Software-as-a-service -Consumer internet -Social media -Mobile services -Wireless devices
Oct 2005 - Jul 2007

Director, WW Field Mgmt, Office Live; Director, WW Business Management

Manage worldwide customer acquisition and international field operations for Microsoft Office Live, an online service targeting small businesses. Responsibilities include demand generation, management of a multi-million dollar marketing budget, field execution of international partner programs and managing field teams in five subsidiaries. Accomplishments include: • Adding hundreds of thousands of customers through innovative marketing mix, including on-line and off-line advertising, online awareness programs, PR and leveraging Microsoft internal marketing vehicles. • Reducing cost per customer acquired by 25% in nine months. • Managing field solution developer and referral partner engagement in four subsidiaries outside US. • Providing field input on product requirements to R&D • Building high-performing field team
Apr 2005 - Sep 2005

General Manager, Jobs

LinkedIn
Managed all sales and marketing activities for jobs product, including product guidance, marketing activities, and direct sales. Exceeded sales targets each month.
Sep 2003 - Apr 2005

Director, Equipment Sales; Director, Distribution Strategy

AT&T Wireless
Managed offer launches, new device introductions, accessories sales, field communications, and rebates and returns for over $1b in device sales. Contributions included: • Led all field communications around devices, including new device rollouts and promotions. Cut time for new offer rollout to four days from previous standard of two weeks. • Managed >$100 million accessories business. Grew profit by over 30% in six months by rationalizing portfolio and pricing, redesigning merchandising, improving inventory management, and setting aggressive targets and incentives for sales teams. • Redesigned merchandising to enable upselling, improving shift in mix towards >$200 phones. • Managed $250 million in annual rebates. Saved ~$2 million off of $10 million operating budget. Reduced call-to-order ratio from 30% to industry-leading 20% in six months. • Recruited and led nine-person team. • Won three company-wide performance awards in first year.
Feb 2000 - Sep 2003

Consultant

McKinsey and Company
Leading mixed consultant/client teams to help top executives of Fortune 500 companies address strategic issues. Special expertise in high tech sales and marketing and product strategy. Member of High Tech Software and Services practice. Also participate in McKinsey Nonprofit Practice.
Jun 1997 - May 1999

Product Manager

Socialnet.com
Consulted part-time during MBA; managed dating and professional products after graduation. Responsible for product definition, partner identification, and consumer testing and research.
Apr 1991 - Mar 1996

Manager, Business Process and Analysis

Infinity Financial Technology, Inc.
Managed all aspects of finance, human resources and operations while company grew from 8 to 120 people and $0 to $34m in revenues.

Education

Education
Sep 1997 - Jun 1999

MBA

The Haas School of Business, University of California at Berkeley
Sep 1988 - Dec 1990

BA

Stanford University
Sep 1986 - Jun 1988

none (transferred to Stanford as junior)