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Accomplished Public Relations professional with over 8 years’ of experience creating high impact PR initiatives for clients in the fields of; fashion, entertainment, consumer products, film, and television. Successfully spearheaded strategic campaigns that have achieved national, print, broadcast, and online, media placements resulting in increased sales and brand awareness for clients. Proven team leader with the ability to manage junior staff and efficiently achieve corporate objectives.

Highlight of Expertise:

·Experienced as publicist, brand manager, media consultant, sponsorship coordinator, strategic planning, promotions, event specialist, community relations, talent supervisor, crisis management, and producer.

·Extensive contacts within broadcast and print media, yielding successful placements of stories as well as interviews.

·Excellent communication and interpersonal skills with diverse groups of people across all cultural, socio-economic and educational lines.

·Major account and PR portfolio includes: EA Sports, Strikeforce, Ed Hardy Clothing, Hooters, Palm ®, Showtime

Network, Coke Zero, Power Core, Miss California USA, NASCAR, Sony Playstation, JH Design Group,

Make-A-Wish Foundation, plus many more.

Work experience

Jan 2009Present

Director of Public Relations

Runway Magazine

International Fashion Magazine

· Responsible for developing, managing, and implementing annual and quarterly public relations plans.· Planned, strategies and executed marketing designs and activities to establish and maintain brand presence in themarket· Researched and determined magazine weaknesses and areas to be modified· Developed effective magazine positioning in the market· Created and distributed creative materials, press releases, and announcements to media.· Produced EPK and BTS footage and packages for print, online, broadcast and social media outlets.· Developed, nurtured, and maintained relationships with publicists, agents, managers, and media outlets.· Planned and executed magazine’s issue launch events, created co-branding alliances with brands such as: Vh1, CoverGirl, Jaguar, The W Hotel Hollywood, Drai’s Hollywood, Tao Group, Bravo Network, E! Network, plus many more

Mar 2004Jan 2009

Director of Public Relations


Full-service Branding, Marketing and PR Agency

· Developed and implemented public relations campaigns for clients represented by AB&G PR· Created all tangible marketing materials for clients (bios, press kits, and EPK’s,)· Directed and produced special events for clients including: movie premiers, product launches, press junkets, andpolitical rallies.· Provided damage control and crisis management to clients represented by AB&G PR· Coordinated media pitches, print interviews, on-set visits, photo shoots and media/publicity stunts for clients.· Created sponsorship decks, product placement opportunities, and co-branding alliances between clients and brands.· Managed relationships with media networks, publications and emerging social media outlets.· Managed, coordinated, and directed PR team of 8 staff members

Apr 2004Sep 2008

Director of Public Relations

Alliance Group Entertainment

Full-service Motion Picture Production Company · Developed and implemented public relations campaigns for feature films produced by AGE.· Directed the creation and execution of media and consumer marketing materials (presentation decks, trailers, onesheets, EPKS, press kits, postcards, flyers and other materials) for each of AGE’s films.· Managed press junkets, media tours, and film festival screenings.· Created and distributed all creative materials, press releases, and announcements to media.· Produced BTS video packages for all of AGE’s films· Implemented online campaigns on social media sites· Coordinated creation and distribution of media screeners· Created strategic media alliances with top entertainment bloggers, trade publications and entertainment news media.· Planned and executed all film premieres and screenings.· Managed, coordinated, and directed PR team of 6 staff members

Jun 2001Feb 2003


Limited Inc/Express

Women’s Clothing Store

· Co-Managed the day to day operations of a 4 million dollar duel sex flagship store· Was responsible for implementing the districts operations and standards which included improvement programs,visual presentation, store audit, and loss prevention functions.· Was responsible for hiring team leaders and sales staff.· Developed relationships with the mall manager and local community to grow business through networking and specialevents.· Managed sale staff of 50 team members (100 plus during Holiday).

Sep 1999Jun 2001



Women’s Clothing Store· Co-Managed the day to day operations of a 1.7 million dollar women’s apparel store.· Maintained store compliance with company visual merchandising standards.· Followed market trends for price point adjustments within district· Conducted one-on-one coaching and training with sales associates to enhance performance, created creativecompetitions and contests for sales team to drive sales growth.· Store maintained double digit growth in YTD sales though POS initiatives and campaigns I created.· Managed sale staff of 25 team members (50 plus during Holiday)



Sep 1996Mar 1998

Associate of Arts Degree