Teri Voss

Work History

Work History
Sep 2011 - Present

Senior Global Marketing Communications Leader

GE Healthcare - Barrington, IL

GE Healthcare is an $18B global business of General Electric. Lead marketing communications strategy, messaging, and branding for GE Healthcare IT, a $3 billion global division of GE Healthcare with emphasis on division's largest business-$800M global radiology imaging product portfolio. Portfolio spans five categories, 18 product lines and multiple global regions. 

  • Executed 12 product launches, including strategic marketing communications plans, value proposition development, product positioning, creative and asset development, campaigns and events, sales training, VOC videos, website redesign and driving compliance.
  • Manage 15+ creative agency partners and $1.8M marketing agency budget, including pricing negotiation, new vendor selection, yearly reviews. Have supervised up to 14 agencies and two contractors at one time.
  • Lead HCIT marcom for $3M RSNA tradeshow and Centricity LIVE user group, including long and short term planning, managing and executing value props, demand generation, digital, campaigns and assets, including conceiving, managing and executing run-of-show. RSNA 2015 achieved 48% growth in PQLS. Centricity LIVE year-over-year customer attendance increase 54%.
  • Developed first integrated marketing campaign for HCIT, including value prop/mission/strategy. Realigned solution portfolio into market differentiators, with supporting assets-value proposition, messaging, media strategy, sales presentations, print and digital ads. Wrote and produced campaign video.
  • Developed strategic brand naming for 11 cross business solutions, including HCIT introduction to cloud solutions. Drove reorganization of product architecture for highest producing category.
  • Created, produced four augmented reality event experiences-$500K customer engagement theatre; coordinating 8 agencies, VOC videos, demos, messaging.

Oct 2003 - Sep 2011

Senior Director

Turning Point Media - Aurora, IL 

Full-service marketing firm. Directed strategic planning, creative development and implementation of communications products for multiple clients within this creative agency.

  • Responsible for full portfolio of marketing programs to drive awareness, build brand, differentiate offering, generate qualified demand, nurture leads for Los Angeles County Department of Mental Health.
  • Pioneered, produced and managed revenue generating customer loyalty program for leading instrument manufacturer. Lead sales/marketing implementation including strategy, structure, communications, market research and VOC. Fueled $11M over program lifetime. Created 1st year sales $2.8M. Program was 15% of company's overall yearly sales. Pioneered company's entry into e-commerce through new e-based capabilities including website, e-newsletters, social media program.
May 2001 - Oct 2003

Director, PR Communications

ShopTalk Networks - Chicago, IL 

Pioneer in speech recognition software-client base: Jiffy Lube, Hallmark, Eddie Bauer. Accountable for strategic planning, development of public relations and internal and external communications for this start-up software company. $500K annual budget. Report to CEO. Funded by Maveron(Howard Schultz-Starbucks).

  • Drove strategy/execution of marketing communication and public relations plans. Launched co-marketing plans with industry players Nuance Communications, TellMe, to drive awareness in nascent industry.
  • Developed pivot B2B software marketing strategy and communications as organization saw increased value in platform technology.
  • Assessed and hired multiple agencies, consultants, to reduce marketing and PR costs by 21%. Increased media placements 250%. resulting in company's first technology award,‘ Peak Performance Award' as well as Fortune Small Business‘ Top 100 Companies'.
Sep 1998 - May 2001

Director, Marketing Communications

JBA International/GEAC - Rolling Meadows, IL

5th largest global ERP solution company based in UK. Acquired by GEAC in 2001. Hired as Manager, Public Relations. Promoted to Director, Communications within 9 months. Managed 8 direct reports, $2.M budget and cross-functional teams within four divisions.

  • Owned strategic direction for marketing, product launches, sales integration, branding, user groups, public & analyst relations, competitive analysis, lead generation, call center and crisis communications for all operating units in North America.
  • Deployed awareness and demand generation including 26 campaigns generating 31% sales funnel contribution.
  • Revitalized and expanded marketing and communications programs throughout North America. Drove content marketing, thought-leadership, marketing roadmaps, internal/external communications.
  • Led North America analyst relations, coaching senior leadership team, developing analyst relationships resulting in 45% increase in favorable analyst results.
  • Created new partnership and marketing opportunities with IBM, Trilogy, Deloitte & Touche. Reduced ad buy costs by 61% in first year. Earned company numerous“ best in class” awards.
May 1995 - Sep 1998

Director, Television Development

Lakeshore Entertainment - Los Angeles, CA

Leading independent production, finance, international sales and distribution entertainment company.  Age of Adeline, Runaway Bride, Million Dollar Baby, Underworld V.

  • Contributed to selling 13 hours to cable and network programming, including first mini-series Paramount Television sold in over 15 years and first female driven one-hour drama to CBS.
  • Accountable for taking idea from concept to physical production, inclusive of back-end financing, marketing strategy, pitch, casting and script development.

Education

Education

Manhattan Community College, New York, NY