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Passionate, strategic and creative marketing professional who thrives in a fast-paced

and entrepreneurial environment.  Revenue generation focused, while advocating on

behalf of the brand.

Work experience

Orlando City SC

Jul 2012Present

Vice President of Marketing

Oversee marketing, advertising and the brand for one of the newest teams in Major League Soccer. Once  a minor league team with an average 6,000 attendance, Orlando City as a MLS team averages over 30,000 per game (2nd highest in the league). The team has experienced exponential growth in web traffic, social media following and ticket, sponsorship and merchandise revenue. Over the past three years working for the team, my role has championed the following:

  • Re-brand: Includes logo redesign & brand development process
  • Strategic planning: Constantly increase local, national and international awareness and drive revenue in all areas.
  • Multi-platform planning: Used digital and traditional media, guerrilla marketing, social media and email marketing to achieve goals.
  • Grass roots: Build and oversee the street team with a promotional vehicle and activations, Trained the team to focus on data collection and fan engagement.
  • Event planning: Manage small and large events that target different audiences.
    • VIP & Gala events: Manage all aspects including talent, theme, branding and promotion.
    • Fan engagement events: Pub crawls, 5k events, groundbreakings and watch parties.
    • MLS Games: Oversee all video board content, script, field presentation, partner activations, data collection and team promotion.
  • Team building: Manage a team of marketing professionals, graphic designers and agency partners to execute goals set forth.


Aug 2011Jul 2012

Senior Director of Client Services

Led the account services department through high-level strategy and planning for all agency accounts. Managed a roster of clients through brand development, website project management, creative briefing, media planning and buying, social media (sweepstakes, contests, monthly management), and oversaw all other agency functions with respect to these accounts. Mentored team members, conducted performance reviews and managed departmental workload. Managed new business presentations and RFP's.


Jul 2003Aug 2011

Account Supervisor

Oversaw campaigns for national and regional accounts.  Managed their respective multi-million dollar budgets, which included production, public relations, interactive and media planning/buying. Collaborated with agency departments to implement campaigns that spanned over 65 U.S. media markets. Assisted in the development of social media campaigns. Commissioned, oversaw and analyzed research to develop strategies.  Presented creative concepts, media plans and public relations plans to large groups.

Throughout the eight years working with the agency, other roles with progressive responsibility including Media Buyer/Planner and Media Account Supervisor were held.

Fry Hammond Barr

Jan 2001Feb 2003

Senior Media Buyer

Negotiated and bought media in 60+ markets for national clothing retailer as well as several others. Researched new media, created proposals and attended agency presentations with clients. Developed media plans and flowcharts for major clients.

McCann Erickson

Mar 2000Jan 2001

Media Buyer

Negotiated, bought and posted all broadcast media in West Palm Beach, FL for General Motors, Nestle, SuperCuts, Popeye's and other national accounts.

Live Nation

May 1998Mar 2000

Marketing Director

Oversaw marketing and public relations efforts for touring Broadway shows that went to West Palm and Ft. Lauderdale. Managed budgets, worked with tour managers and created local partnerships to stretch dollars on a limited budget.


University of Central Florida



Advertising and Public Relations


Brand Development

Fully develop, communicate and protect the all aspects of the corporate brand. 

Strategic Planning

Analyze, create objectives and tactics to maximize impact.

Media Planning

Thorough understanding of all aspects of media: digital, broadcast, outdoor, print.

Event Planning

Expert at planning large and small events that appeal to varying audiences.