Ruben Bake

Ruben Bake



Business skills

New business development Corporate strategy P&L management International sales Acquisition analysis Strategic alliances Business-to-business e-Commerce Global marketing


Fluent in: German Spanish English Portuguese Dutch Conversational in: French Italian  

Work experience

Work experience
2009 - Present

Director, Global Marketing
  • Leading Ashland's global wind energy program and positioning it to grow from $30 to $125 Million within 5 years
  • Developing and implementing growth strategies for various markets and composite polymer applications
  • Coordinating expansion and acquisition efforts of unsaturated polyester in China
2006 - 2008

Commercial Director

  • Lead the metal castings business unit in Northern Europe, including UK, Scandinavia, Germany and Eastern Europe (US$30 Million turnover)
  • Restructured the UK business and increased profitability in a declining market
  • Established commercial structure to enter Germany and Poland and achieved commercial success at major German customers within first year against well established competitors
2003 - 2006

Global Marketing Manager

  • Developed and grew four start-up businesses at various stages of commercialization to US$10 Million
  • Managed team of 28 employees, including 8 direct reports
  • Implemented new service business concept, which sustained itself and allowed the core business to maintain a 10-15% premium price
2001 - 2003

Market Development Manager

  • Lead the business analysis and integration plan of a $US 500 Million acquisition project, which reached the final bidding stage
  • Lead the division strategic planning process for 3 years and helped promote a greatly improved image of the division internally through numerous executive committee level presentations
2000 - 2001

Market Maker

  • Managed US$ 11 Million worth of industrial manufacturing purchases for Fortune 1000 clients and achieved an average of 18% savings through web-based auction channel
  • Lead a team of Associate Market Makers and Engineers
  • Made qualification decisions on international suppliers to the automotive industry
1998 - 2000

Business Development Specialist

  • Managed e-Commerce initiative in the Chemical Distribution business and reached a US$10 Million run rate within one year, by converting small customers to online purchase model
  • Developed business case for a new e-business model to sell indirect procurement items, resulting in a new business unit
  • Developed various business plans and performed competitive analyses. Worked with Senior Management as part of the Corporate Business Development and Marketing Team

Business Development Intern

  • Performed market research and competitive analyses in the area of Specialty Chemicals
  • Developed business case and presented to Senior Management
1995 - 1996

Sales Manager

Alaso CA

Family owned equipment manufacturing company

  • Developed a commercial structure for export business
  • Initiated distribution business in Brazil - made the company's first sale of US$350,000 in Brazil
  • Managed staff of 8, sellers and customer service personnel
1992 - 1995

Regional Sales Supervisor

DuPont E I De Nemours & Co.
  • P&L responsibility for Engineering Plastics and Automotive Products Business Unit in five South American countries
  • First to achieve seven figure sales in the region in the Automotive Products Business, reaching a turnover of US$ 5 Million
  • Developed key new US$ 500,000 customer in the plastics business
1990 - 1992

Account Manager

DuPont E I De Nemours & Co.
  • Managed US$ 6 Million territory with 65 customers for Engineering Plastics business
  • Gained major new customers through technical seminars and new product development efforts, generating over $US Million in incremental business
1988 - 1990

Process Engineer

DuPont E I De Nemours & Co.
  • Participated in the company's leadership training program
  • Managed safety, operation and productivity of plastics processing lines
  • Lead engineering project that increased line capacity by 20%
  • Coordinated quality issues and complaint handling and acted as liaison between Manufacturing and Marketing



BS Mechanical Engineering