Tee Yong Lim
- San Diego US-CA
A Director of Marketing or Senior Product Line Manager position in a semiconductor company.
Lead a team of marketing manager, product manager and product application engineer to support a product line. Champion product definition, new product development, translating customer requirements into PRD and managing new product introductions.
Develop strategic relationships with tier one customers such as Huawei, Ericsson, Motorola, Dell, HP, Agilent and Rohde & Schwarz.
Develop product roadmaps, marketing requirements and product requirements.
Defined differentiated products that solve tough problems.
Develop strategic alliances with major chipset vendors such as Qualcomm, Mediatek and others....
Responsible for consumer segment which includes protection solutions for smartphones, wearables, computers, mobile and UHD displays and video products.
Develop strategic roadmaps, new product definitions, market research and analysis, business development, customer relationships and pricing strategies.
Successfully launched multiple protection products and developed highly differentiated harmonic suppression and surge protection solutions.
Defined product line direction and created roadmap, messaging, and marketing collateral. Led communications for quality issues, NRE programs, and end-of-life announcements. Managed opportunity tracking, program updates, customer engagement, and design-in activities. Interfaced with cross-functional teams. Involved in full product lifecycle management.
» Doubled revenue in three years with 26% CAGR; led release of 30 new products in diverse markets, including 4G LTE infrastructure, automotive telematics, industrial networking and CATV/broadband networks.
» Built and headed a marketing team to handle market research and business justifications for RFIC product line.
» Created comprehensive business plan for telematics market, forecasting $5M with 12% CAGR over six years.
» Worked cross-functionally to eliminate gaps for certification of AEC-Q100 automotive grade products, enabling launch of the industry’s first AEC-Q100 automotive RF switch; efforts resulted in $2M design wins with major automotive OEM.
Held accountability for $40M consumer video product line, including opportunity tracking, revenue forecasts, product promotions, strategic relationships, and roadmap.
» Created manufacturable turnkey reference designs for customers as an alternative to developing and certifying new products; efforts resulted in new business while reducing time-to-market for customer designs.
» Negotiated contracts with third-party vendors to expand product portfolio with the buy and resell of digital demodulators; enabled 35% margin and bundling capability.
» Partnered with engineering and IC design teams to convert market requirements into technical specifications for industry-leading universal digital (OFDM, 8VSB, QPSK, 8PSK) modem for digital systems.
» Drove release of a number of new products, including PCIe and USB video decoders, MPEG encoders, digital channel demodulators (ATSC, DVB-T, DVB-S), and terrestrial tuners.
Oversaw strategic partnerships to drive release of world-class solutions on AMD platforms. Identified and pursued new alliance opportunities to increase the competitiveness of offerings.
» Enabled premium content on AMD Home Cinema and media server with Bidirectional OpenCable Receiver (BOCR) devices by establishing strategic partnerships with industry consortium, embedded software and hardware developers.
» Devised platform differentiation strategies for company’s Capture-to-Glass and audio ecosystem with ATI AVIVO graphics, Athlon CPU, class D audio amplifier and AMD 690 chipsets.
» Teamed with partners to enhance retail promotion of AMD Live! Ready Solutions at retail outlets with SKUs ranking as 3 of the top 10 selling SKUs in 2006; also drove AMD Live! PC to represent 16% of total US PC sales.
Headed global marketing and account development activities totaling $20M+ in revenue for company’s Media Home product line. Managed ISV relationships and handled roadmap planning, competitive analysis, and market research of consumer platforms, such as Digital Video Recorders (DVRs) and Set-Top Boxes. Created and launched new reference designs.
»Released the market’s first ATSC high-definition, dual channel PCIe TV reference design.
»Won $2M+ business with Dell by collaborating with product development and key account sales team.
Formed, directed, and motivated a six-person engineering team in support of various products, including TV encoders, video decoders, and MPEG encoders, representing $90M+ in annual revenue. Maintained department budget and managed engineering project activities, including technical documentation, software release cycles and demonstration platforms.
»Led technical engagements with such customers as HP, Compaq, and Microsoft totaling $45M+ in revenue.
Led global pre- and post-sales technical support for PCI video decoder product line with $20M in estimated annual revenue.
»Built innovative time-shifting DVR Windows application with scheduler and TrueMotion real-time compression engine.
»Drove Microsoft engagement to resolve technical issues with WHQL video capture software test suite.