Executive Vice President Sales & Marketing
Micro Target Media
$40 million technology startup and leading global provider of technology-enabled market research.
Executive VP of Sales & Marketing
Selected to build and lead sales and marketing operation from scratch for new technology startup with three divisions supporting advertising, technology, and print services. Oversaw strategic sales planning and execution, online/traditional marketing initiatives, CRM system, public relations, pricing strategies, advertising, sales collateral, territory account management, negotiations, and P&L analysis. Managed 16-member global sales and marketing team. Devised and executed marketing and sales strategies to target customer base and position products for growth. Created and managed advertising network.
·$1.3 million single-source agreement secured by creating and negotiating mutual win-win solution with Fortune 50 manufacturer to drive sales growth for their commercial and retail product lines.
·67% increase in revenue growth attained by developing and implementing strategic market analysis and plan to successfully market and launch core technology product line.
·Recruited and led high-performance 13-member executive sales and marketing team to aggressively identify, target, and penetrate key market territories—competitively positioning firm for profitable growth.
·Generated significant sales growth by successfully negotiating exclusive multi-year client agreements with top industry leaders that included GM, Disney, NASCAR, Toyota, and worldwide leading agencies.
·Designed and implemented go-to-market product offering and pricing for three divisions supporting $40 million organization.
·62-partner network with 536,000 global advertising structures/properties secured by leveraging B2B/B2C strategies and negotiations to establish long-term agreements with key industry and category leaders.