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Work experience

Apr 2003Oct 2008

General Sales Manager

Cox Radio, Inc.

Championed Orlando market by driving and surpassing revenue, net income, and staffing objectives. Identified local market challenges and developed strategic solutions to exceed goals. Improved communication and escalated accountability through individual and team meetings. Identified and penetrated emerging markets that reflected demographic compatibility to integrate marketing campaigns into a multi-station platform. Direct reports included: 10 Account Managers, 1 National Sales Manager, and 1 Traffic Manager.

·Managed Revenue Goals resulting in 16.2% average increase yearly (2003,


·Drove station ranking from #13 to #5 in 18 months

·Increased Market Revenue Share from 4.7% to 7.2%

·Propelled Market Share reflecting 24.3% growth in a down market of 8%

·Elected and participated in VP/GM Leadership course

·Recruited top performers who earned leadership positions 

Nov 1999Mar 2003

General Sales Manager/Director of Business Development

Radio One, Inc.

Responsible for revenue strategies, pricing structures, inventory control, profit/loss, budgeting, incentive programs, compensations structures, and market analysis. Direct Reports: 9 Senior Account Executives and 1 Sales Assistant.

·Created, rolled out, and executed sales training and market tactics.

·Oversaw two FM radio properties

·Generated $6MM annually

Global sales leader driving revenue goals and cohesive partnerships with diverse industries and corporate clientele for business to

business and consumer markets. Direct Reports: 20 Account Executives

·Created high profile branding campaigns and value added promotions

·Managed full cycle media and marketing campaign logistics

·Implemented campaign metrics to manage and measure raw data and gauge results

·Achieved 13% revenue increases in a flat market

·Recruited top performers who earned leadership positions

·Navigated intricate prospecting channels for effective market identification and penetration  




Cox Radio, Inc.


Cox Radio, Inc.
Aug 1986Dec 1990

Bachelor of Science

West Virginia State University


Competitive and top-performing leader offering 18 years progressive achievement in the advertising and media fields. Results-driven, hands-on professional providing award winning track records of success. Customer-oriented team player recognized for driving volume, boosting morale, ensuring quality customer service, and implementing cohesive, technically savvy processes and best practices. Areas of Excellence:

Strategic Planning · Change Management · Recruitment · Market Penetration · Risk Assessment · Staff

Management/Retention · Employee Evaluations · Training & Development · Process Improvement · Employee Relations · Campaign Development Sales/Marketing ·Project Management · Product Branding · Compensation Programs · Needs Assessment · Internet Research/ Networking · Emerging Market Identification/Analysis · Budget Management 


“I had the privilege of working with Todd Dickerson for many years in his position as General Sales Manager of WCFB-FM. My diverse client list consisting of automotive dealerships, a local television station and the largest community college in the State of Florida caused me to have many interactions and negotiations with both Todd and his staff. I have always found Todd to be inquisitive of my client’s goals and objectives and eager to offer solutions from WCFB’s palette of sales tools. Todd was passionate about his station, his brand and the value it delivered. He negotiated fairly and intelligently, straddling the position of win/win very effectively on all my negotiations. If I was asked to name the GSM most likely to hold the line on rates, it would be Todd Dickerson, but I always felt WCFB rates were very reflective of the station’s position. WCFB was a market leader in ratings and Todd priced it as it should have been priced. Finally, I had the opportunity to have Todd meet with the General Manager of the television station I represented. These meetings were at my client’s request being new to the market and his objective was to have the stations sell him on why we should continue to buy their radio station. The intent of the meeting was to challenge and question. In short, these meetings would decide a station’s fate for at least the next year. Todd was effortless in his presentation, unruffled and sharp. He impressed my client tremendously, so much so that my client asked Todd his opinion not only on his Cox Radio group of stations, but every other station in the market. Todd was very professional and spoke to station formats, strengths & weaknesses rather than engaging in rumors and innuendo. I very much enjoyed working with Todd Dickerson for many years and I would love to work with him again. He would be an asset to any company.” 

Jenifer Weldon , Owner , Fat Free Media, Inc

“Todd Dickerson is a wonderful colleague that believes in leading by example and winning! I worked directly with Todd for many years and his drive, work ethic, leadership, involvement in community, and love of family makes him a perfect fit for your company. Give him a goal and watch him make you money!"

Jay Carneal , National Production Director , Radio One

“Todd sets an outstanding example for those that report directly to him as well as being a strong team player within the company. Focus on the task at hand but with an eye on the future is a skill that Todd posses to the benefit of those that work with him. Todd also builds an outstanding team by showing loyalty to those that report to him while demanding a high degree of exellence from each based on their abilities. Todd has my complete confidence as a leader, teacher and friend.” 

Scott Mills , Senior Acct Manager , Cox Radio

“Todd is a true professional who is a pleasure to work with........he always had my clients best interest at heart and was detailed, honest and effective.” 

Carole Cooper , Media Supervisor , Zimmerman Advertising

“Todd was a great General Sales Manager that was very good at coaching and modivating the team to reach all digital, event and on air goals. He has a great sense of balancing being your boss and being your friend. If he called me up to work for him again, I would be right there!!!” 

Eric Lee , Account Manager , Cox Radio


Oscar Joyner

Todd Markiewicz

Kevin Gardner

Jenifer Weldon