Summary

A team focused executive and entrepreneurial thinker who has achieved results by developing and retaining top talent, launching innovative programs, promoting a culture of excellence and synergy toward a common goal.Recognized as a leader with the proven ability to manage cross functional teams to drive results and grow revenue.Broad management experience ranging from Fortune 500 companies to start-up ventures.

  • Sr. Director ProSent Mobile
  • CEO/Founder of TjCommunications 
  • CMO of MLB National Licensee, Stadium Associates
  • VP Global Sales for Toronto startup, Micro Target Media  .
  • SVP New Business Development of Omnicom’s Novus Print Media
  • Vice President of sales for the Newspaper National Network 

Skills

Skills

Skills

Strategic Partnerships Revenue/Profit Generation Account Management Communication/Presentations Team Leadership/Coaching Negotiations/Closing Consultative Selling Innovative Solutions Strategic Planning

Work History

Work History
2006 - Present

CEO-Founder

TjCommunications

Consulting firm offering full service media and marketing communications, strategy and brand development

Apr 2010 - Present

Senior Director

ProSent Mobile - VIZL

Founding team member who created, developed and brought to market this free app for the fashion industry. VIZL is the social commerce app that connects retailers/brands to their customers anywhere and empowers them to shop, try-on items, size & fit, share, buy and more using their smartphone or tablet.   VIZL employs "augmented reality", "computer vision" and "social media" to give fashion shoppers a visual, interactive and social shopping experience - both in stores and online from their smartphone or tablet.

  • Developed and implemented social media strategy
  • Managed presence in social networking sites 
  • PR content and outreach
  • Created strategic retail and fashion industry partnerships  
  • Member of team creating a community of stylists, designers, retailers, shoppers, trendsetters and fashion schools:  VIZL Style Network
2008 - 2009

CMO

Stadium Associates

A key member of the launch team who created, developed and brought to market New York Yankee Grass Seed ™ and Sod ™ products gaining the first Major League Baseball National licensee to market such a product. SA products currently can be purchased online, at sports retail and Home Depot.

  • Co-drafted the business plan and successfully negotiated license with MLB for approval
  • Supervised and managed the review of the creative, media and PR partners.
  • Directed the creative agency in development of product lines.
  • Supervised development of marketing materials.
  • Managed PR Agency and MLB PR to develop and execute strategy 
  • Developed Community Relations Program to brand SA products with corporate outreach
2006 - 2008

VP Sales

Micro Target Media

Recruited by Chairman to lead domestic and international sales effort for this outdoor, experiential start-up. An original, complex and innovative advertising channel that required ground up planning, development, strategy and recruiting for NYC based operation that provided US foundation for national and global expansion

  • Developed Global Advertising Sales Plan and Pricing model
  • Introduction of MTM to top tier advertising and PR holding companies including Omnicom, IPG, Aegis, WPP and Publicis.
  • Targeted and secured opportunities and programs with7-Eleven; Warner Brothers; Universal; Sony; ESPN; FOX, Major League Baseball, P&G generating $1MM in revenue.
  • Educated and trained U.S. and global sales and sales support staff on business development, strategy and process.
  • Launched EU effort with highly successful program in Germany with Warner Brothers
 
2004 - 2006

SVP Sales

Novus Print Media

Established New York office for this Minneapolis based Omnicom company. Repositioned NPM by expanding the company’s DR model into traditional advertising to attract new advertisers and generate incremental revenue.

  • Developed and executed Business Plan establishing revenue goals, time lines and directives to reposition Novus as the premier print media placement company.
  • Expanded scope of revenue beyond direct response advertisers bringing on high profile clients.  Significant immediate results:  Nikon $5MM; Epson $7MM; DCX (Daimler Chrysler) $9MM
  • Collaborated with partner to create unique pharmaceutical program that generated $600k in revenue. BMS; GSK; Medtronics
  • Identified partnerships with Carat USA; MPG; Landon Media that opened door to exclusive research and expansion of revenue
1995 - 2004

VP Sales

Newspaper National Network

Spent nine highly successful years in key positions as the organization expanded and grew from $15MM to $200MM revenue. Led team responsible for generating new business for the newspaper industry. Developed strategy and executed plan to attract national advertisers

  • Grew sales organization and account base that included: Gateway; IBM; Nikon; Olympus; Dell; Compaq; Motorola; VW; Hyundai/Kia; Motorola;
  • Full P&L responsibility for east coast sales operations through direct training, leadership and supervision of 10 direct reports.
  • Created PGA program and Small Business Program to generate incremental revenue and attract new clientele to newspaper industry.
  • Created and introduced "Flex Program" that increased Dell billings to $12MM
  • Uncovered opportunities, created strategic plan and hired staff to win and grow Gateway account generating incremental revenue of $150MM.
1992 - 1995

Lease Representative and Senior Account Executive

Gannett Outdoor

Hired as Lease Representative to secure properties for outdoor locations as well as negotiate lease terms with property owners.  Transitioned to Sales Executive position.

  • Served as PR liaison with local communities and municipalities
  • Identified and gained approval for new sites generating lease and sales revenue
  • Pioneered new market sales increasing billing 68%
  • Achieved highest contract rate within company in 1992

Education

Education
1989 - 1993

New York University