Tamara Ofner

Allytics (formerly Ally Marketing) is a team of marketers, program managers, developers, analysts, animators, strategists, designers and writers who work to optimize clients’ return on investment through creative planning. The company’s client base ranges from small businesses to Fortune 100 companies. My role entails developing and executing marketing plans, project management, copy writing, editing, design, event planning, reporting and regular client communications.

Marketing Manager • Allytics • February 2012 – Present

• Develop and execute marketing programs
• Manage multiple projects for Fortune 100 clients (e.g. Microsoft, Cisco)
• Ensure consistent company branding across all marketing collateral
• Perform business liability, compliance, and quality assurance reviews
• Develop copy for electronic and print marketing collateral
• Design and execute social media marketing plans (Twitter, Facebook, LinkedIn, Yammer)
• Plan and coordinate domestic and international events
• Track, manage, and report project status internally and with clients

Achievements:

• Received Golden Halo Award for achievements above and beyond the call of duty
• Wrote and project managed the creation of an animated video for Cisco and wrote website copy to promote it
• Developed a marketing plan for Microsoft’s Business-Critical SharePoint partner program and executed it successfully, exceeding the goal of recruiting 50 partners in FY13 by 100%
• Accepted and successfully project managed an electronic offering consisting of over 30 pieces of collateral on time and on budget 4 days after starting with the company

ConnectYourCare is one of the nation’s largest health savings providers and a recognized expert in Health Savings Accounts (HSAs), Health Reimbursement Arrangements (HRAs), Flexible Spending Accounts (FSAs) and retirement health benefit account administration. Our consumer-directed healthcare platform provides a fast path to account-based health plans, enabling firms to lower health benefit costs while empowering consumers with the tools they need to better manage health savings. My role entails managing the client relationship on a daily basis, troubleshooting issues and complicated situations regarding employer groups, strategic planning, and communications management.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>

Senior Account Manager• ConnectYourCare • June 2013 – Present<o:p></o:p>

• Closely manage every-day aspects of the client relationship<o:p></o:p>
• Troubleshoot complex issues and situations related to personal financial accounts<o:p></o:p>
• Work with client on strategic planning for enhancements and improvements<o:p></o:p>
• Collaborate with National Accounts for large clients (e.g. Microsoft, Alaska Airlines, Starbucks)<o:p></o:p>
• Perform all marketing activities for client (e.g. writing, editing, coordinating communications, etc.)<o:p></o:p>
• Coordinate with multiple departments on company initiatives and communicate to client<o:p></o:p>
• Report to senior executives on the state of the client relationship and provide recommendations for improvements<o:p></o:p>
• Keep track of multiple statistics regarding the client relationship and the client’s employer groups<o:p></o:p>

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Achievements:<o:p></o:p>

• Spearheaded all aspects of the implementation of a new Microsoft employer group for acquisition companies<o:p></o:p>
• Received recognition and award for outstanding achievement from peers on two separate occasions in 2013<o:p></o:p>
• Facilitated a new procedure with regard to how urgent issues are reported<o:p></o:p>
• Improved monthly IT release procedure to provide more information to clients in a more efficient manner<o:p></o:p>
• Delivered comprehensive presentations to client at multiple Quarterly Business Review meetings<o:p></o:p>

• Write, edit, and manage online case studies of current company projects
• Plan, coordinate, and manage domestic and international trade shows including all related logistics
• Manage, track, and report event budgets (average $15,000 per trade show)
• Create collateral using In Design and coordinate printing with local companies
• Provide input for and help manage advertisements with local agencies
• Support sales team by ordering and fulfilling marketing collateral/premium requests
• Creatively direct photo shoots

• Wrote and edited copy for marketing collateral and email/print communications
• Planned and coordinated professional events and directed all related logistics (average of 50 attendees/event)
• Managed, tracked, and reported event budgets ($2,000 - $50,000)
• Managed various communications projects across business line
• Understood and implemented stringent government-mandated guidelines for Medicare/Medicaid marketing
• Participated in multiple regional and national marketing initiatives
• Managed regional and national collateral inventory and kept track of printing costs
• Explored advertising opportunities and coordinated ad creation and placement
• Initiated collateral fulfillment projects

• Coordinated certification and recertification logistics with testing agencies, sales, marketing, and events departments
• Planned and coordinated yearly examination locations and added additional dates as necessary
• Edited and revised documents for the marketing department in English and Spanish
• Helped to create and implement new company policies, particularly within the certification department
• Performed background checks on all examination candidates and followed up on any alerts
• Served as acting customer service department manager on an as-needed basis

·Performed customer service and occasional receptionist/administrative duties

·Performed inventory on all watches and parts

·Daily activities included: Receiving and tracking all watches that arrived for repair, ensuring that watches were ready for repair in a timely manner, performing customer service duties, operating MAS 200 computer program

·Coordinated a full-band private concert for a non-profit organization in Orlando, FL

·Assisted artists behind-the-scenes at live concerts

·Fulfilled individual requests for record label staff

·Created press kits and dubbed music videos for music label’s artists

·Promoted game ticket sales

·Assisted players and management during autograph signings

·Opened/closed the store and handled daily bank deposits

·Assisted customers with questions and merchandise

·Provided training to new employees

·Communicated directly with the front office on company logistics

·Provided team information and relevant team details to fans

• Additional concentration in psychology

I worked with Jackie at Alert Global Media as a colleague and have known her as a friend for nine years.

Jill was my supervisor for over three years at Kaiser Permanente.

I worked with Gabby for two years at Alert Global Media. She was my supervisor and manager.

I worked as a colleague of Kristin's at Kaiser Permanente for over three years in the Marketing Communincations department.