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Sep 2011Dec 2014

BS - Marketing, Digital Marketing Specialization

Champlain College

Summa Cum Laude; cumulative 3.99 GPA (4.0 scale).

Studied abroad in Paris, France from August 2013 – December 2013.

Work experience

Jan 2015Present

Digital Marketing Manager

Green Mountain at Fox Run

a wellness retreat promoting a mindful approach to eating, exercise & weight management. 

  • Member of team developing long and short-term marketing plans to achieve budgeted goals. 
  • Social media content development (written, visual & video content), sharing, and reporting.
  • Developing and implementing email marketing content, offers, promotions, design, and strategy.
  • Managing content calendars & content creation, including copywriting and video production. 
  • Analyzing and reporting on the success of digital marketing campaigns and overall strategy.
  • Creating and managing lead generation and content engagement campaigns such as webinars, white papers, videos, and specialized email campaigns.
  • Managing freelancers and agency projects around graphic design, website development, SEO, SEM, social & display advertising. 
May 2014Nov 2014

Digital Marketing & SEO Strategy Intern           

  • Collecting and analyzing social media and SEO trends across digital platforms. 
  • Researching a search engine optimization strategy & implementation. 
  • Developing a social media plan, an annual content calendar, and Facebook ad campaigns.


Content Marketing & Management

Content planning, development & management for campaigns including lead generation, email marketing, social media marketing, blog posts and videos. 

Campaign Analysis & Reporting

Measuring program/campaign performance within Google Analytics, social analytics, and database & marketing automation reports, including and Marketo. 

Social Media Marketing

Utilizing major social media platforms as a medium in overarching marketing campaigns.

SEO, SEM/PPC Management

Intermediate level experience in developing & implementing SEO & SEM campaigns within Google & Bing as well as social media advertising; however, most experience lies in managing this process. 

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Please see my LinkedIn profile for a complete list of job experience and academic awards.